A Front company admin opens company settings, then App store, selects HubSpot, clicks Enable and Sign in, authorises as a HubSpot administrator, chooses the HubSpot account and clicks Connect app. Each teammate then signs in to the HubSpot plugin from the app switcher, and a rule logs messages to HubSpot.
Two sets of admin rights, then everyone signs in
The Front and HubSpot integration puts CRM details next to every conversation: matching contact details, one-click access to HubSpot profiles, and the ability to create and edit records from the inbox. Setting it up needs two people's rights, or one person with both. You must be a Front company admin to enable it, and the sign-in step needs HubSpot administrator privileges. Once it's switched on, any end user can use its features, but each one signs in separately.
The admin setup
- As a Front company admin, click the gear icon, go to company settings and select App store.
- Select HubSpot and click Enable.
- Click Sign in on the HubSpot panel, then Authorize in the pop-up, as a HubSpot administrator.
- Sign in to HubSpot, choose the account to link and click Choose Account.
- Review the scopes, tick the box and click Connect app.
What each teammate does
Every user selects the HubSpot icon in the app switcher, clicks Sign in and enters their HubSpot credentials. Then, on the Settings tab, they pick which fields to show. Skip this step and a teammate sees nothing, which is the usual reason someone says the integration doesn't work for them.
The sidebar plugin shows fields for Contacts, Companies, Deals and Engagements, plus related custom objects, matched by the sender's email or name. So when a client emails, the agent can see the open deal and recent activity without switching tabs.
Logging conversations to HubSpot
You can log either the most recent message or the full thread to HubSpot, and optionally assign a HubSpot user as the activity owner. To make it automatic, set up a rule. Rules can log messages in HubSpot as activities, with the most recent message body logged as an email engagement.
A sensible first rule: log every reply sent from your sales inbox, with the conversation's assignee as activity owner. That way the CRM shows the full email history for each deal without anyone clicking log.
Only email reaches HubSpot
The Front Help Center flags the limit that matters for multichannel teams. Rules send the latest message body as an email engagement, and SMS, tweets and other message types aren't sent to HubSpot at all. If your team handles a lot of SMS or social conversations in Front, those won't appear on contact timelines.
There's a plan point too. Syncing HubSpot contacts or companies into Front, and the prebuilt HubSpot Connectors that give access to every action in the HubSpot API, need a Professional plan or above. Front's integration page lists the HubSpot integration itself as available on Starter, Professional and Enterprise.
Using HubSpot data inside Front
| Feature | What it gives you | Plan |
|---|---|---|
| Sidebar plugin | Contact, company, deal and engagement details beside each conversation | Starter and above |
| Rules that log messages | Email history on HubSpot records automatically | Starter and above |
| Contact and company sync | HubSpot fields usable in Front rules and analytics | Professional and above |
| Prebuilt HubSpot Connectors | Access to every action in the HubSpot API | Professional and above |
| MCP Connector | Front's AI looks up HubSpot records and takes actions, with Copilot or Autopilot | As listed by Front |
Synced company and contact fields can drive Front rules, such as routing messages from your biggest accounts to a senior agent. If you're setting up HubSpot alongside, my HubSpot setup checklist helps.
Other routes and tools
Intercom connects to Zapier with triggers such as New conversation and actions such as Create user. Zapier also offers HubSpot templates for tools without a native HubSpot integration, such as Typeform. If you're comparing shared inboxes, my roundups of Front alternatives and Help Scout alternatives cover the field.
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My advice for sales and support teams
Enable it with both admin logins in the room, then get every teammate signed in on day one. Add one rule that logs outgoing email, and accept that SMS and social won't reach HubSpot. Look at contact sync only once you've got a rule you want to drive with CRM data.
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Frequently asked questions
Who can enable the Front HubSpot integration?
A Front company admin, using a HubSpot administrator login.
Do all teammates need to sign in?
Yes. Each user signs in to the HubSpot plugin.
What gets logged to HubSpot?
Emails, as engagements. SMS and tweets aren't sent.
Can I sync HubSpot contacts into Front?
Yes, on the Professional plan or above.
Can I use custom objects?
Yes. The sidebar shows related custom objects as well.
