- Standard, Buyout and Exclusive: what BrandCrowd's licence names mean
- An exclusive template isn't the same as a one-off design
- Three routes to a logo nobody else is using
- How the eight compare on ownership
- Eight BrandCrowd swaps, in no particular order
- A five-point licence check before you pay anywhere
- My advice if your logo has to be yours alone
- Frequently asked questions
If you want a logo nobody else can be using, the route matters more than the tool. An AI generator that states your rights, a human designer working from scratch, or a template editor whose licence you've checked will all get you there, but only the first two start from something no one else has.
Picture finding your new logo on a rival's van. That's the worry that sends most people looking for BrandCrowd alternatives, and it's a fair one, because the service builds your design from a template that other customers can also customise.
Its own terms explain how that works, and once you've read them it's much easier to judge every other logo maker. So this page starts with what the licence names mean, then groups eight alternatives by how each one answers the ownership question. They're in no particular order, and there's no single pick, because the right route depends on how much the logo has to be yours alone.
Standard, Buyout and Exclusive: what BrandCrowd's licence names mean
BrandCrowd's Service Terms and Conditions set out three licence types, as of Nov 2026. Re-read the current terms before you buy, because terms change, but here's the shape of it.
- Standard. The default licence is non-exclusive. The logo template stays available to other users, and some of them may already hold a design built from the same template.
- Buyout and Exclusive. These are the licences that take a template off sale. The terms say that when one is bought under a subscription, it lasts only as long as the subscription, then drops back to Standard and the template can be licensed to others again.
- Display rights. Even after you buy, the terms let the company show the licensed template for promotion, and let the template's designer show it in a portfolio.
- Refunds. The terms limit refunds to technical impediments, with none for a change of mind or for design related reasons.
- Your inputs. The terms say the company may use parts of your content, such as prompts, business names, search terms and edited designs, to train its AI processes.
None of that is hidden. It's the normal trade-off of a template service: you get a good-looking logo in minutes, and in return you share the starting point.
An exclusive template isn't the same as a one-off design
Here's the part most logo comparisons miss. An exclusive licence on a template protects you from the moment you buy it, not before. BrandCrowd's own terms say a template licensed to other people before your purchase stays licensed to them, so exclusive can still mean someone else got there first.
The second trap is time. Under a subscription, the exclusive or buyout licence ends when the subscription does, and the template can return to sale. If you stop paying in three years, your logo's starting point could be back on the shelf.
So the word exclusive needs two checks wherever you see it. Is it a one-off design or a reserved template? And does the right end when you stop paying? Ask both questions of every tool below, not just the one you're leaving.
Three routes to a logo nobody else is using
AI generated from your own inputs
These tools build a design from your answers rather than handing you a shared template, and each vendor says something about your rights. Brandmark states full copyright is included. GraphicSprings says you own the rights to designs you download with purchased credits. Logomaster.ai describes the result as royalty-free for commercial and non-commercial use. Turbologo says its AI uses your answers as inspiration rather than templates. Those are the vendors' claims, so read each one's terms page before you rely on them.
Human designers making something custom
If you want a person to draw the thing, 99designs runs design contests and lets you hire a freelance designer, and the vendor says you get full ownership with digital and print-ready files. Zoviz sits close to this camp: it describes its logos as human-designed and its icons as unique, and its Licensing page offers an Exclusive Licence as an extra. The trade-off is that the icon and business name can't be changed after purchase, so settle the name first.
Template and guided builders, where you check the licence
DesignEvo gives you a big template library to customise heavily, which is quick and flexible, but it's template based, so read its licence terms on uniqueness before you print anything. Tailor Brands is a bundle for new businesses, with an AI logo maker sitting beside company formation and websites. It's convenient if you want everything in one place; it isn't aimed at a one-off exclusive design.
If you'd like more options in the AI camp, our guide to the best AI logo generators goes wider, and if downloading without a watermark is the sticking point, see free AI logo makers that don't watermark your design.
How the eight compare on ownership
| Tool | Route | Ownership angle |
|---|---|---|
| 99designs | Human designers, contest or hire | A custom logo made by a person, not a template |
| Brandmark | AI generator, one-time purchase | Full copyright stated by the vendor |
| DesignEvo | Template logo maker | Heavy customisation of a template; check its licence terms |
| GraphicSprings | AI generator, credit based | Rights stated on download with purchased credits |
| Logomaster.ai | Generator using AI, one logo at a time | Royalty-free use stated by the vendor |
| Tailor Brands | Business platform with logo maker | Logo, company formation and website in one place |
| Turbologo | AI generator and brand kit | Designs built from your answers, not a shared template |
| Zoviz | Logo and brand kit platform | An explicit exclusive licence option; icon fixed after purchase |
Eight BrandCrowd swaps, in no particular order
99designs
Best for: Owners who want a person to design from scratch, through a design contest or by hiring a vetted freelancer, with digital and print-ready files handed over.
Brandmark
Best for: Generating a logo, business card and social graphics from your own inputs, with the vendor stating full copyright is included and edits allowed after purchase.
DesignEvo
Best for: Building a logo from a large template library with vector icons, fonts and colour schemes, then downloading the finished design in several file formats.
GraphicSprings
Best for: Describing a style and getting AI logo and brand-asset designs, with its FAQ saying you own the rights to designs downloaded with purchased credits.
Logomaster.ai
Best for: Picking an industry and style, reviewing AI proposals and customising one, ending with a royalty-free logo, resizable vector files and a transparent PNG, per the vendor.
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Tailor Brands
Best for: New businesses wanting an AI logo maker alongside company formation and a website, with vector EPS, SVG and PNG downloads.
Turbologo
Best for: A logo plus matching brand kit, business cards, social templates and a website, with the vendor saying its AI uses your answers rather than templates.
Zoviz
Best for: Brands wanting human-designed logos with editable vector files, plus a brand kit and business cards; its Licensing page says each icon is unique.
A five-point licence check before you pay anywhere
Whichever tool you choose, read the terms page with these five questions open in another tab. It takes ten minutes and saves the far bigger job of rebranding later.
- One-off or template? If it starts from a template, ask whether others already hold a design built from it.
- Does the right survive cancelling? Check whether exclusivity or ownership is tied to an active subscription.
- Who else can show it? Look for promotion or portfolio clauses that let the vendor or designer display your logo.
- What happens to your inputs? See whether prompts, names or edits can be used to train the vendor's systems.
- Can you register it? Trademark rules vary by country, so check with your national trademark office before you assume a logo can be registered.
My advice if your logo has to be yours alone
If the worry is someone else using the same design, don't start from a template. Go for an AI generator that states your rights in writing, or pay a person to design from scratch, and keep a copy of the terms page as it read on the day you bought.
If you're testing an idea and just need something decent this week, a template maker is fine. Treat it as a first logo, not a forever logo, and plan a redesign once the business has legs. And if you do stay with an exclusive template anywhere, check whether it was ever licensed before and whether your rights end with the subscription. Those two answers tell you what you're really buying.
Do you make a logo maker or brand design tool? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
Is a BrandCrowd logo unique?
Not by default. Its terms describe the Standard licence as non-exclusive, and the template stays available to other users. Check the current terms page, because the wording can change.
Can I make a logo template exclusive?
Some services sell a buyout or exclusive licence that takes the template off sale. Read the conditions closely: on BrandCrowd, the terms say a subscription-bought licence drops back to Standard when the subscription ends.
Do AI logo generators give me copyright?
It depends on the vendor. Several say you own the rights or get full copyright once you buy, but that's the vendor's claim. Read its terms, and check your country's rules on registering a logo.
Should I hire a designer instead of using a logo maker?
If the logo has to be one of a kind and you'll use it for years, a designer working from scratch is the safer route. If you're testing an idea, a logo maker gets you going quickly.
Can I trademark a logo made from a template?
Rules vary by country, and a design others can also use is harder to protect. Check with your national trademark office or a qualified adviser before you rely on it.
What should I check before I pay for a logo?
Whether it's a one-off or a template, whether your rights end if you cancel, who else can display it, how your inputs are used and what refunds the terms allow.


