WordPress Newsletter Plugins: 10 Compared (2026)

Your email list is the one audience no algorithm can take away, and WordPress gives you two very different ways to build it. You can run the whole thing from your dashboard, or you can let a dedicated email service do the sending and use a plugin to put its forms on your site.

The ten plugins below cover both. They're listed alphabetically, in no particular order, and each description comes from the plugin's own WordPress.org listing. If you're still choosing an email service, my guide to email marketing software for small businesses is the place to start.

How I picked these newsletter plugins

Every plugin here is in the WordPress.org plugin directory and describes newsletters or email marketing on its listing. I compared what each listing shows: active installs, the average rating and the number of ratings behind it, the last updated date and the author. Those are as of Oct 2026 and they move. The free plan column says Yes only where the listing names free use, a free plan or a free account; Not stated means it didn't.

Tool	Type	Good for	Free plan
AcyMailing	In-WordPress sender	Drag-and-drop newsletters and automation in WordPress	Not stated
FluentCRM	CRM and email plugin	Email newsletters plus a CRM and automation in WordPress	Not stated
Icegram Express	In-WordPress sender	Post notifications and WooCommerce emails inside WordPress	Not stated
Kit (formerly ConvertKit)	Connector to an email service	Kit forms and sign ups embedded in WordPress	Yes
MailPoet	In-WordPress sender	Creating and sending campaigns from the WordPress dashboard	Yes
Mailster	Compatibility tester	Testing your site ahead of a premium-only newsletter plugin	Not stated
Newsletter	In-WordPress sender	Creating, sending and tracking emails from your blog	Not stated
Newsletters	In-WordPress sender	A full-featured newsletter plugin for personal or business sites	Not stated
Noptin	In-WordPress sender	Sign up forms, newsletters and new post emails	Not stated
Omnisend	Email and SMS platform plugin	Email, SMS and automation campaigns	Not stated

Ten email newsletter plugins, alphabetically

AcyMailing

Best for: Drag-and-drop newsletters with no HTML skills needed, plus automation, from inside WordPress; 5,000+ active installs, 4.8 from 157 ratings.

FluentCRM

Best for: Running newsletters, automation and a contact CRM in one WordPress plugin; 80,000+ active installs, 4.8 from 250 ratings, updated Oct 29, 2026.

Icegram Express

Best for: Automatic new post emails and WooCommerce campaigns sent from inside WordPress; 50,000+ active installs, 4.6 from 1,170 ratings.

Kit (formerly ConvertKit)

Best for: Creators who send with Kit and want its forms in WordPress; the listing says a new Kit account is free to start, with 40,000+ active installs.

MailPoet

Best for: Writing, sending and managing email campaigns without leaving the WordPress dashboard, with a free plan to get started; 500,000+ active installs.

Mailster

Best for: Checking your site before you buy a premium-only newsletter plugin: this listing installs a compatibility tester, not the plugin itself; 3.5 from 8 ratings.

Newsletter

Best for: Bloggers who want to build a list and create, send and track emails from WordPress itself; 200,000+ active installs, 4.6 from 1,205 ratings.

Newsletters

Best for: A full-featured sender for personal or business sites from Tribulant Software; 2,000+ active installs, 4.7 from 246 ratings.

Noptin

Best for: Collecting subscribers with sign up forms and sending newsletters and automatic new post emails; 10,000+ active installs, 4.5 from 120 ratings.

Omnisend

Best for: Stores that want email and SMS campaigns with automation, with a separate plugin for WooCommerce per the listing; last updated Sep 24, 2026, the oldest here.

Sending from WordPress or connecting to an email service

Most plugins on this list are senders that live inside WordPress: you collect subscribers, write the email and send it from your dashboard. Several also send automatic emails when you publish a new post, and some add automation and a contact database on top.

Two are connectors. Their job is to put a hosted email service's forms on your site and pass sign ups across, while the writing and sending happen on that service. And one listing isn't the plugin you'd expect at all: it installs a compatibility tester for a premium-only newsletter plugin that isn't distributed on WordPress.org. The tester is free to install, but the newsletter plugin itself is premium-only, so its free plan cell says Not stated.

Ratings that don't follow the installs

Here's something you wouldn't guess from the install bands. Newsletters shows 246 ratings on 2,000+ active installs, while Omnisend shows 16 ratings on 100,000+ active installs, as of Oct 2026 on the WordPress.org plugin directory.

A plugin on far more sites has a fraction of the ratings. One likely reason is that people install a plugin like this, connect it and rarely come back to review it. The 4.8 next to sixteen ratings isn't wrong, but it isn't much evidence either, so read the rating count every time.

Which newsletter setup for which site

• A blog that wants new post emails sent automatically: a sender inside WordPress with post notifications.
• A shop on WooCommerce: a plugin whose listing names WooCommerce email campaigns or a WooCommerce version.
• A creator already sending with a hosted service: that service's connector plugin, so sign ups go straight to your list.
• A business that wants contacts, tags and automation in one place: a plugin with a built-in CRM.
• A small list and no appetite for another login: a sender that runs entirely from the WordPress dashboard.

Where your list lives matters more than the editor

When you send from WordPress, your subscribers sit in your own site's database, and so does the job of getting emails delivered. When you connect to a hosted service, the list lives there and they handle the sending. Either can work well, but moving later is a chore, so pick with the next few years in mind.

If you're weighing hosted services against each other, my list of Mailchimp alternatives compares the main ones.

Do you make WordPress newsletter plugins? Tool makers can ask to be considered for a featured place on this list.

My plain advice on choosing a newsletter plugin

Decide where your list should live first. If you want everything inside WordPress, choose a sender with recent updates and plenty of ratings behind its average. If you already use an email service, install its own connector and let it do the sending. Either way, check the last updated date and the rating count, and read the listing carefully, because one of these isn't the plugin its name suggests.

Then spend your energy on the emails themselves. A plugin gets them out of the door, but what makes people open the next one is writing worth reading.

Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.

Frequently asked questions

What does a WordPress newsletter plugin do?

It either lets you collect subscribers and write, send and track emails from your WordPress dashboard, or it connects your site to a separate email service so its sign up forms appear on your pages.

Can I send newsletters directly from WordPress?

Yes. Most plugins on this list are senders that live inside WordPress, and several can email subscribers automatically when you publish a new post.

Should I use a WordPress newsletter plugin or an email service?

If you want everything in one dashboard, a WordPress sender works. If you'd rather a specialist handles sending, use an email service and its connector plugin.

Is there a free WordPress newsletter plugin?

A few listings here name free use, a free plan or a free account to start, but one of those is only a compatibility tester. The rest don't state a free plan on their listing.

Why does a popular newsletter plugin have so few ratings?

On this list, one plugin with 100,000+ active installs shows 16 ratings as of Oct 2026. Install counts and rating counts measure different things, so read both.