- Eight video tools by the job they do
- Recording messages yourself
- AI versions of a single video
- Enterprise personalisation programmes
- Personalising the picture, not the video
- All eight, A to Z
- Ask for a sample made with your own prospect
- My advice for sales and customer teams
- What to send each vendor before a demo
- Frequently asked questions
The right personalised video software depends on the job: one-to-one messages a rep records, AI-generated versions of one video made for thousands of people, enterprise personalisation for customer communications, or personalised images in outreach. Decide which you need first, then ask each vendor to make a sample for one of your own prospects or customers.
Personalised video means one of four things, and vendors rarely say which. It can be a rep recording a quick message for one prospect. It can be AI turning one script into thousands of versions. It can be a big company sending customers a video built from their own account details. Or it can be a personalised image that looks like video in an inbox.
The eight tools below are listed in no particular order and grouped by those four jobs. Each one is described from its own website, and its claims are labelled as the vendor's own.
Eight video tools by the job they do
| Tool | Kind of tool | Good for |
|---|---|---|
| BombBomb | Video email and texts | Video in emails, texts and LinkedIn messages |
| Covideo | Video messaging for dealerships | Auto, marine and RV dealer lead follow-up |
| Dubb | Video sales platform | Video plus an AI agent working from Slack |
| Hippo Video | AI video creation | Turning text into avatar videos for sales and support |
| Hyperise | Image personalisation | Personalised images, page text and calls to action |
| Idomoo | Enterprise personalised video | Personalised video at scale without fixed templates |
| Loom | Recorded video messages | Quick screen and camera recordings for outreach |
| SundaySky | Enterprise video personalisation | Personalised customer messages for large financial firms |
Recording messages yourself
Loom is screen and camera recording software, and its sales pages describe reps using it to personalise outreach and speed up sales cycles. BombBomb is a video engagement platform for putting video into emails, texts and LinkedIn messages.
Covideo is a video message app for recording on mobile or desktop, aimed squarely at auto, marine and RV dealers. Dubb records, hosts and tracks video, and pairs it with an AI agent that works the pipeline from Slack. For more tools in this group, see my list of Sendspark alternatives.
AI versions of a single video
Hippo Video turns text into personalised sales, marketing and support videos with AI avatars, and the vendor says those avatars speak many languages. It suits teams who want video at volume without anyone sitting in front of a camera each time. If avatars are the part you care about, my guide to AI avatar generators goes further.
Enterprise personalisation programmes
Idomoo describes an AI video agent that creates personalised videos at scale without fixed templates, with personalisation built in rather than layered on top. SundaySky is aimed at large enterprises, including financial services and insurance, and turns routine customer communications into personalised video.
Both sit closer to customer communications than to sales prospecting. Think of statements, onboarding and renewals rather than a cold email.
Personalising the picture, not the video
Hyperise is a no-code toolkit for personalising images, website text, videos and calls to action for each prospect or visitor. The vendor says personalised images that show your call to action can lift engagement. It's the lightest option here, and often the quickest to test in an outreach campaign.
All eight, A to Z
One line each, alphabetical.
BombBomb
Best for: Relationship-led sellers who want to put recorded video into emails, texts and LinkedIn messages from one video engagement platform.
Covideo
Best for: Auto, marine and RV dealers recording personalised video messages on mobile or desktop, which the vendor says helps speed up lead response.
Dubb
Best for: Sales teams wanting to record, host and track video, paired with an AI agent that works the pipeline from Slack.
Hippo Video
Best for: Teams wanting AI avatars to turn text into personalised sales, marketing and support videos, in many languages according to the vendor.
Hyperise
Best for: Outbound marketers who want images, website text, videos and calls to action personalised for each prospect or visitor without code.
Idomoo
Best for: Brands creating personalised videos at scale with an AI video agent, without fixed templates and with personalisation built in rather than layered on.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
Loom
Best for: Sales reps recording screen and camera videos to personalise outreach to prospects and speed up sales cycles.
SundaySky
Best for: Large enterprises, including financial services and insurance, wanting routine customer communications turned into personalised video at scale.
Ask for a sample made with your own prospect
A polished template tells you very little. Every vendor in this category has a showreel, and every showreel looks good. What you need to know is how the tool handles your data and your workflow.
So once you've picked the job, ask each vendor on your shortlist to make a sample for one real prospect or customer of yours. For a recorded tool, that means a rep recording and sending from your own CRM. For an AI tool, it means one script turned into a version that uses a real name, company and detail. For an enterprise platform, it means a short video built from a sample customer record.
My advice for sales and customer teams
Match the tool to how many people you're talking to. If reps send a few dozen messages a week, a recording tool your team will open every day beats a clever AI platform nobody logs into. If you're sending the same message to thousands of customers, recorded video won't scale, and that's where the AI and enterprise tools make sense.
Watch the honesty line too. An AI avatar speaking a prospect's name is impressive the first time and odd the third, so use it where the message is useful, not where it's pretending to be personal.
What to send each vendor before a demo
- One real prospect or customer, with the fields you'd want in the video or image.
- The tool you send from today: your email platform, CRM or sales engagement tool.
- The channel you'll use: email, text, LinkedIn or a landing page.
- Who'll create the videos, and how much time they've really got each week.
- Any review or approval step your legal or brand team needs before a video goes out.
A vendor who comes back with a sample built from that brief is showing you the product. One who sends a showreel is showing you their marketing.
Do you make personalised video software? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What is personalised video software?
It's software for sending video tailored to one person or account. That can be a message a rep records, an AI version of a video built for each recipient, or an image personalised with their details.
Is recorded video or AI video better for sales?
Recorded video works well for one-to-one messages where the rep's face and voice matter. AI video makes more sense when you need the same message for hundreds or thousands of people.
Can personalised images replace video?
Sometimes. A personalised image in an email is lighter to send and quicker to test, and it can link through to a video or page if the prospect wants more.
Do I need my CRM connected?
For anything beyond a few messages a week, yes. Personalisation needs data from somewhere, so check that the tool works with the CRM or email platform you already use.
Are these tools ranked?
No. They're in no particular order and grouped by the kind of personalised video they make.


