- Restaurant ordering systems compared at a glance
- Ten ways to take orders on your own terms
- The UK allergen rule for food sold online
- Commission-free, flat monthly or free to start
- Moving your regulars off the delivery apps
- Where restaurant online ordering goes wrong
- My plain advice on restaurant online ordering
- Frequently asked questions
The best online ordering system for restaurants is one that takes orders on your own website without a commission on every order, sends them straight to the kitchen and shows allergen information before checkout. Some start free, others are arranged through a demo. This page lists ten in no particular order, then shows what to check before you switch.
Every order that comes through a delivery app is an order where someone else owns the customer. That's the real reason so many restaurants want their own ordering system: not just the commission, but the email address, the repeat order and the chance to say thank you.
Below are ten online ordering systems in no particular order, sorted alphabetically, from free QR ordering to enterprise platforms for chains. Each description comes from the provider's own website, re-checked today. If you're also juggling table reservations, this round-up of AI help with restaurant bookings covers the other half of the front door.
Restaurant ordering systems compared at a glance
In the free plan column, Yes means the provider's own site describes a free plan, Trial only means a time-limited free trial, and No means the site points you to a demo, a call or a consultation.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Chowly | Ordering and marketing platform | Restaurants wanting ordering on their own domain | No |
| HungerRush | POS-linked online ordering | Pizza and delivery-led restaurants | No |
| Menu Tiger | QR and online ordering platform | Cafes wanting free QR ordering to start | Yes |
| Menufy | Flat-fee online ordering | Independents wanting no per-order commission | No |
| Olo | Enterprise ordering platform | Multi-unit brands with high order volume | No |
| Orders.co | Ordering site and order hub | Independents wanting one dashboard for all orders | No |
| Sauce | Ordering and delivery platform | Restaurants wanting branded ordering and delivery | No |
| Square Online | Free ordering site builder | Restaurants wanting a free ordering site | Yes |
| UpMenu | Commission-free ordering storefront | Restaurants wanting ordering on their own site | Trial only |
| Zuppler | Ordering and revenue platform | Restaurant groups wanting a consultative setup | No |
Ten ways to take orders on your own terms
Chowly
Best for: Restaurants wanting commission-free ordering on their own domain, plus delivery app integrations and marketing tools, arranged through a demo.
HungerRush
Best for: Pizza and delivery-led restaurants wanting commission-free first-party ordering, delivery dispatch and guest updates connected to the same POS, arranged through a demo.
Menu Tiger
Best for: Small cafes and restaurants wanting QR and online ordering with no per-order commission, starting on a free plan capped at 75 orders a month.
Menufy
Best for: Independent restaurants wanting one flat monthly charge with no per-order commissions, a choice of annual or month-to-month terms, and marketing handled for them.
Olo
Best for: Multi-unit restaurant brands wanting an enterprise ordering platform with a custom-branded storefront and high daily order volumes, arranged through a demo.
Orders.co
Best for: Independent restaurants wanting a commission-free branded ordering website and a single dashboard that pulls in delivery app orders, on monthly plans.
Sauce
Best for: Restaurants wanting a branded website with online ordering and premium delivery handled in one platform, on a monthly plan with a demo available.
Square Online
Best for: Restaurants wanting a free ordering site with pickup and local delivery and no delivery app commissions, with an upgrade plan for more features.
UpMenu
Best for: Restaurants wanting a commission-free storefront on their own website, with multi-location support and a free setup service, during a 7 day free trial.
Zuppler
Best for: Restaurant groups wanting online ordering with marketing tools and integrations, set up through a consultation and demo.
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The UK allergen rule for food sold online
This one's for restaurants in the UK. The Food Standards Agency's technical guidance on allergen labelling says that when you sell food that isn't prepacked through distance selling, such as by phone or online, mandatory allergen information must be available to the customer before the purchase is concluded and again at the moment of delivery. It also says that information must be free to get, with no extra charges such as premium rate phone numbers.
For you, that means your ordering system has to do two jobs. Before checkout, each dish should show its allergens or point clearly to where they're listed. After checkout, the order that reaches the customer needs that information again, on a label, a sticker or a printed menu in the bag. When you compare systems, ask exactly where allergens appear on the ordering page and what prints on the kitchen ticket. Restaurants in the US follow different rules, but showing allergens clearly is a kindness to customers wherever you are.
Commission-free, flat monthly or free to start
- Commission-free storefronts: orders come through your own website, and you keep the customer details.
- Flat monthly plans: one predictable charge, whatever your order count.
- Free plans with caps: fine for testing demand, but check the order limit.
- POS-linked ordering: orders drop straight into the kitchen queue with no retyping.
- Enterprise platforms: built for chains with many sites and heavy daily volume.
Moving your regulars off the delivery apps
- Pick the system that drops orders straight into your kitchen workflow.
- Load your full menu with modifiers, photos and allergens before you go live.
- Put the ordering link on your website, your Google profile and your social bios.
- Add a small card to every delivery app bag inviting people to order direct next time.
- Offer pickup first, then add delivery once the kitchen's comfortable.
- Watch which dishes sell online and trim the ones that don't.
Where restaurant online ordering goes wrong
- A slow ordering page. If it won't load quickly on a phone, people go back to the app.
- Missing photos. Diners order with their eyes, especially online.
- No order updates. Customers want to know when food's ready or on its way.
- Hiding the link. An ordering page nobody can find won't take any orders.
Order updates matter more than most owners think, and this piece on why delivery tracking keeps customers happy explains why. For table cards and window stickers, a QR code maker for business helps people find your menu.
Do you make online ordering systems for restaurants? Tool makers can ask to be considered for a featured place on this list.
My plain advice on restaurant online ordering
If you're a single restaurant or cafe, start with a free or low-commitment option and put the link everywhere your regulars already look. Your first goal isn't replacing the apps, it's moving your loyal customers onto your own channel.
If you run several sites or a delivery-led kitchen, link ordering to your POS from day one and insist on seeing allergen display and order updates in the demo. And in the UK, don't go live until you've checked that allergen information shows before checkout and arrives with the food.
Frequently asked questions
What is the best online ordering system for a small restaurant?
One that's quick to set up, takes orders on your own website and sends them to the kitchen without retyping. A free plan is a sensible way to test demand.
What does commission-free online ordering mean?
It means the provider doesn't take a share of each order. You'll usually have a monthly plan instead, so read the terms carefully.
Do I need a website to take online orders?
Not always. Some systems give you a hosted ordering page or storefront, which you can link from social media and your Google profile.
Do UK restaurants have to show allergens on online orders?
Yes. The Food Standards Agency guidance says allergen information must be available before the purchase is concluded and at the moment of delivery.
Can online ordering connect to my POS?
Many systems can, and some come from POS providers. Ask whether orders appear in your kitchen queue automatically.
Should I leave the delivery apps completely?
Most restaurants don't need to. Keep the apps for new customers and use your own system for regulars.


