- Which job each one does
- When a recorder drifts into a sales platform
- Quick recorders for internal updates
- Personalised video for sales and customer outreach
- Hosting, webinars and marketing video
- All nine tools, A to Z
- My advice on replacing meetings with video
- What a free plan caps: a checklist
- Frequently asked questions
The right async video tool depends on the job you're replacing: a status meeting, a cold email or a customer thank-you. Quick screen recorders handle internal updates, personalised video tools handle sales outreach, and hosting platforms handle marketing video. Check what the free plan caps and what the product leads with today, because several have moved into AI sales features.
What are you trying to stop doing? A weekly update meeting, a cold email nobody opens and a thank-you that never gets sent are three different jobs, and the tools built for each aren't the same. Below are nine options, in no particular order, matched to the job before anything else.
Which job each one does
| Tool | Main job | Good for |
|---|---|---|
| BombBomb | Personalised outreach | Video in emails, texts and LinkedIn |
| Bonjoro | Personalised outreach | Personal videos that delight and retain customers |
| Claap | Sales call recording | Calls and meetings captured, then the CRM filled in |
| Dubb | Hosting and outreach | Recording, hosting and tracking video |
| Loom | Quick screen recording | Quick screen recordings instead of meetings |
| Sendspark | Personalised outreach | One recording personalised at scale |
| Tella | Quick screen recording | Screen, camera and audio captured, then edited with AI |
| Vidyard | Personalised outreach | Video for virtual sales and marketing teams |
| Wistia | Hosting and webinars | Ad-free hosting, webinars and measurement |
A screen recorder is for showing. A personalised video tool is for sending, often at volume. A hosting platform is for publishing and measuring. Plenty of teams need two of the three, so decide which job matters most before you sign up for anything.
When a recorder drifts into a sales platform
This category has drifted. Several tools here now describe themselves as much more than a recorder. Claap's homepage pitches AI that records sales calls and meetings and fills your CRM. Dubb's page leads with an agent that works the pipeline from Slack, with the studio that records, hosts and tracks video alongside it.
That's fine if you want those features. It's a problem if all you need is a simple way to send a short video and you end up evaluating a sales platform. Read the vendor's own homepage before you trust a review of it, because the product it led with a year or two ago may not be the one it leads with now.
Trials have shifted too. Tella's free trial runs on credits for its AI agent, and its Auto Capture feature needs a subscription rather than coming with the trial. So check which features a trial includes before you build a workflow around it.
Quick recorders for internal updates
Loom is a screen recorder for Mac and PC, built on the idea that one video is worth a thousand words. It fits the simplest job here: swapping a status meeting or a long how-to message for a recording people watch when it suits them.
The credit-based recorder from the section above records screen, camera and audio and then edits with AI, which helps with tutorials and walkthroughs you'll reuse. A quick internal update rarely needs editing; a training video people watch for months often does.
Personalised video for sales and customer outreach
Sales and customer success teams want something different: video that feels personal and arrives where the buyer already is. Sendspark records one video and personalises it at scale with voice cloning and dynamic backgrounds. BombBomb puts video into emails, texts and LinkedIn through Gmail and Outlook plugins and browser extensions. Vidyard offers video tools for virtual sales and marketing teams. Bonjoro is built for customer-facing messages that welcome and keep customers.
Ask two questions in this group. Does the personalised version still sound and look like you? And does the video land inside the inbox or app your buyer already uses? Voice cloning needs extra care: be open with people when software has personalised a message, and check the consent rules where you send.
Hosting, webinars and marketing video
Wistia is a video and webinar platform for business with an ad-free player, plus recording and measurement. It's the home for marketing video you publish on your own site, rather than one-to-one messages. The tool with the pipeline agent also hosts and tracks video, so it overlaps this group and the outreach one.
If you want both outreach and published video, decide which tool owns the library, so recordings don't end up scattered across three accounts.
All nine tools, A to Z
BombBomb
Best for: Salespeople sending video inside emails, texts and LinkedIn messages through a Gmail plugin, an Outlook plugin or browser extensions.
Bonjoro
Best for: Customer-facing teams sending personalised videos to delight, convert and retain customers.
Claap
Best for: Sales teams who want calls and meetings recorded, with or without a bot, plus CRM updates, rep coaching and deal forecasts, by the vendor's claim.
Dubb
Best for: Pipeline-focused teams wanting to record, host and track video in one studio, with an agent working from Slack and 3,000+ integrations, per the vendor.
Loom
Best for: Anyone replacing a meeting or a long written explanation with a quick screen recording on Mac or PC.
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Sendspark
Best for: B2B sales teams who record one video and personalise it at scale with voice cloning and dynamic backgrounds.
Tella
Best for: Creators and explainers recording screen, camera and audio together, then editing the result with AI.
Vidyard
Best for: Virtual sales and marketing teams using an online video platform the vendor says is designed to increase leads and accelerate pipeline.
Wistia
Best for: Marketing teams hosting videos and webinars on an ad-free player, with recording and measurement in the same place.
My advice on replacing meetings with video
Choose by the job, not the feature list. If you're replacing internal meetings, a simple recorder your whole team will open is worth more than an AI suite nobody learns. If you're replacing cold emails, go for a personalised video tool that fits into the inbox your buyers use, and judge it on replies rather than views. If you publish video on your site, keep hosting separate from one-to-one messages.
Free plans differ widely, too: one lists unlimited videos, another a storage limit and a single user, and others are short trials. Read the limits before you roll anything out to a team. For recording on its own, my guide to screen recording software has more options, and my list of sales engagement platforms covers the outreach side.
What a free plan caps: a checklist
- How many videos you can keep, and how long each one can run.
- Storage, and how many people can share the account.
- Whether it's a free plan that lasts or a trial that ends.
- Which AI features use credits, and what happens when they run out.
- Branding on the player or the share page.
- Viewer analytics: who watched, and for how long.
- Connections to your email, CRM or Slack.
- Downloading your videos if you leave.
Run this list against the vendor's own plan page on the day you sign up, because these limits change.
Do you make async video or video messaging tools? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What's async video messaging?
It's recording a short video, often your screen and your face, and sending it as a link, so people watch when it suits them instead of joining a live call.
Is async video better than a meeting?
For updates, walkthroughs and feedback it often saves time, because nobody has to be free at once. For decisions that need a back-and-forth, a live conversation still works better.
Do personalised sales videos need consent?
Rules on marketing messages and personal data vary by country. Check the rules where you send, and be open with people when software has personalised a message.
Can a whole team use a free plan?
Sometimes, but free plans often limit users, storage or videos. Check the caps on the vendor's own plan page before you roll it out.
What's the difference between video hosting and video messaging?
Messaging tools are for quick one-to-one or one-to-few videos. Hosting platforms are for publishing video on your own site, with a branded player and measurement.

