- The short answer for brands weighing a sponsored post
- Six checks before you pick a marketing blog host
- Banner, blurb or full article: what you're buying
- How a sponsored post runs on my site
- A worked example, start to finish
- When a lighter format makes more sense
- What to put in your brief
- Frequently asked questions
A sponsored post on a marketing blog is a full length article that features your brand and links to the URL of your choice, published in a category that matches your topic. On my blog, you can supply the article finished or send a brief and my team writes it, and the post stays live indefinitely once it goes up. Judge any host on topic fit, readers and upkeep before anything else.
I'm Lilach Bullock. I've spent 23 years in digital marketing, and I've been publishing since the dial up days, so the site has a long history with search engines and thousands of indexed articles.
The short answer for brands weighing a sponsored post
It's worth doing when three things line up: the blog already covers your topic, its readers are the ones who buy what you sell, and the host looks after the post once it's published. Miss any one of those and you've bought a page nobody you care about will read.
Here, readers are entrepreneurs, founders, operators, marketers, consultants, and SaaS buyers who actively try, evaluate, and recommend tools. The audience is global and English-speaking, with a heavy concentration in the US and UK. On my own list, the brands this suits best are:
- SaaS companies and software brands that sell to small businesses, marketers or agencies
- Agencies and consultants who want to reach business owners researching a problem
- Ecommerce and service brands with a product that fits a marketing, AI, productivity or small business topic
If your product isn't a natural fit for my readers, I'll tell you in the first reply.
Six checks before you pick a marketing blog host
Run any host through these before you send a brief. They take a few minutes and they'll stop you buying a decent article on the wrong site.
- Does the blog have a category that already covers your subject, so your post sits next to related articles?
- Does it write for the buyers you want, whether that's business owners, marketers or agencies?
- Do posts get internal links and ongoing attention after launch, or are they left alone?
- Do you choose the destination URL, and is the way the link is marked agreed with you?
- How long does the post stay up, and is anything ever rotated out later?
- Will the host tell you plainly when your product doesn't suit its readers?
My own answers are simple. The site sits inside a working publisher operation, not a parked domain. Posts get internal linking, on page SEO attention, and ongoing maintenance. The piece carries an outbound link to the URL of your choice, link marking is agreed per placement, and the post stays live indefinitely once it goes up.
Banner, blurb or full article: what you're buying
The phrase gets used loosely, so check which version a host means before anything else. A banner sits in a sidebar, and most readers have learnt to look straight past it. A blurb is a paragraph with a link tacked on the end, often inside a post that has nothing to do with your product.
A full sponsored post is a full length post in the category on the site that fits your topic, written so a business owner would read it even if your name weren't in it. Take a project management tool. As a blurb, it gets one line saying it keeps teams organised, plus a link. As a full article, it gets a walkthrough of planning a week of client work, with the tool shown at the exact step where it stops the owner chasing deadlines.
How a sponsored post runs on my site
- Fill in the form at the bottom of my sponsored articles page.
- You get the next steps back, including a suggested category placement.
- Then you agree the details, pay, I publish and send you the live link.
- You receive the live URL plus a screenshot of the placement.
You can supply the article in finished form, or you can send a brief and my team writes it from scratch. Average length is around 1,200 to 2,000 words, longer if the topic warrants it.
A worked example, start to finish
This one is illustrative, not a real client. Picture a project management tool that sells to small businesses.
The brand sends a brief rather than a finished draft: the problem their buyers type into search, the one workflow they want shown, and the page they want readers to reach next. Productivity and business operations are both topics the site covers, so I'd suggest a category placement from those.
My team writes it from scratch around a question a small business owner asks, such as how to plan a week of client work without losing track of deadlines. The tool appears where it does that job in the walkthrough, rather than in the first line. The single outbound link goes to the URL the brand chose, marked the way we agreed.
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Once it's published, the brand receives the live URL plus a screenshot of the placement, and the post stays live indefinitely.
When a lighter format makes more sense
Not every brand needs a full article. If all you want is your link inside a post that's already published here, my link insertions page explains that route. If you'd rather have your tool named in a roundup or a mention in the newsletter, my guide to advertising on blogs compares those options.
What to put in your brief
When you fill in the form, give me your website, the page you want readers to reach and your topic. If you're sending a brief rather than a finished article, add the anchor idea for your link, the reader question the article should answer and any category you'd like it in.
In the project management example above, that's the tool's website, its target page, how to plan a week of client work as the reader question, and productivity as the category. That's enough for my team to write it from scratch and for me to suggest where it sits.
The formats beyond sponsored posts are on my partner with me page. There's no fixed package. Budgets and goals vary.
To start, fill in the form at the bottom of my sponsored articles page. Use my contact form or email [email protected] with your website, your target URL and the topic or category you have in mind.
Frequently asked questions
What is a sponsored post on a marketing blog?
It's a full length article published on a marketing blog that features your brand and links to a page you choose, written to be useful to the blog's readers first.
Can I write the sponsored post myself?
Yes. You can supply the article in finished form, or you can send a brief and my team writes it from scratch.
How long does a sponsored post stay on your site?
The post stays live indefinitely once it goes up.
Who decides how the link is marked?
That's agreed with you for each placement, and the link points to the URL of your choice.
