Privy shows two plans that run on separate price tracks: Email (with SMS add-on), priced on mailable contacts, and Pop-ups & Displays only, priced on monthly page views. Both show a starting monthly figure.
Most pricing pages are a ladder: you start at the bottom and climb. Privy's isn't. It has two separate tracks, each measured by a different meter, and which one applies depends on whether you want email at all.
Privy is an email, SMS and pop-up tool for ecommerce stores on Shopify, BigCommerce and Wix. Here's what its pricing page shows as of Nov 2026.
Two price tracks, two different meters
The email track
Email (with SMS add-on) starts at $30/month and is priced on mailable contacts: the page says you pay only for mailable contacts, with unlimited email sends. SMS is an add-on with monthly credits, and the page headline mentions 250 free SMS credits included at the start.
The pop-ups-only track
Pop-ups & Displays only starts at $24 per month and is priced on monthly page views. It covers the on-site side: an extensive template library, landing pages, embedded forms, A/B testing, Spin-to-Win, cart savers and cross-sell pop-ups, multi-step forms and quizzes, and exit intent pop-ups.
Privy plans as shown on the page
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Email (with SMS add-on) | Starts at $30/month | Per month, priced on mailable contacts | Pay only for mailable contacts; unlimited email sends; SMS add-on with monthly credits | Stores wanting to grow online sales 'without email sending limits, annual contracts, or hidden fees' |
| Pop-ups & Displays only | Starting at $24 per month | Per month, priced on monthly page views | Pricing based on monthly page views | Pop-ups and displays with contacts synced to the store platform |
What changes between the two Privy plans
The two plans aren't tiers of one product, but the email plan does carry things the pop-ups plan doesn't. The page lists email and SMS campaigns, email and SMS automations, advanced pop-up design and targeting, advanced targeting and segmentation, 3rd-party integrations, advanced reporting, and email and live chat support on the email track.
Email and SMS automations and advanced reporting sit only on the email plan. If you'd like to compare how other tools handle on-site capture, our guide to pop-up apps for Shopify stores covers that side.
Where the lower figure can miss the full story
The pop-ups-only figure looks like the lower entry point, and on the page that's true. But it's measured differently. It scales with monthly page views, not with the size of your contact list, so a store with lots of traffic and a small list could find the two tracks behave very differently as it grows.
It also leaves things out. The pop-ups-only plan carries no email or SMS automations, so abandoned cart emails and welcome flows need the email track or another tool. If cart recovery is the main job, our roundup of abandoned cart software is worth a look.
SMS credits and the trial
SMS credits are chosen per month on the email plan, and the page says credits roll over to the next billing period. It also states there are no sending limits, annual contracts or hidden fees. There's no permanent free plan; the page offers a 15-day free trial with no credit card required.
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Plain advice on reading the Privy pricing page
Here's what the page shows. Two plans run on two meters: the email plan from $30/month on mailable contacts, and the pop-ups-only plan from $24 per month on monthly page views, both as of Nov 2026. Email and SMS automations and advanced reporting are on the email plan only, SMS is charged in monthly credits, and neither plan needs a sales conversation.
The two numbers you'll want before opening it are your mailable contacts and your monthly page views, since each track follows one of them. If you're weighing on-site tools more widely, our list of other pop-up and on-site messaging tools sets out the options.
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Frequently asked questions
How much does Privy show?
The Email (with SMS add-on) plan starts at $30/month as of Nov 2026, and the Pop-ups & Displays only plan starts at $24 per month.
What does Privy charge the email plan on?
Mailable contacts. The page says you pay only for mailable contacts, with unlimited email sends.
Does the Privy pop-ups plan include email automations?
No. Email and SMS automations and advanced reporting are on the Email plan, not the pop-ups-only plan.
Do Privy SMS credits roll over?
Yes. The page says SMS credits are chosen per month and roll over to the next billing period.
Does Privy have a free plan?
There's no permanent free plan shown. The page offers a 15-day free trial with no credit card required.
