Userpilot shows three plans: Starter, Growth and Enterprise. Starter and Growth show monthly figures, with Growth shown as a 'From' figure, and Enterprise says 'Let's Talk' with no price shown.
Userpilot meters its plans by monthly active users, so the size of your product's audience matters more than the size of your team. The page says pricing is 'based on Monthly Active Users', and the seat count and data retention climb with each tier.
Userpilot is a product growth platform for in-app engagement, product analytics, surveys and session replay. Here's what its pricing page shows as of Nov 2026, kept to the figures and the limits the page states plainly.
Userpilot plans in one table
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Starter | $299 /mo (as of Nov 2026) | Shown /mo; billing period not stated on the page | Up to 2,000 Monthly Active Users; 3 seats; up to 10 segments; 1 year data retention | 'Perfect for small teams starting their product growth journey' |
| Growth (Most popular) | From $849 /mo (as of Nov 2026) | Shown /mo | MAU range 0-100k (includes 2k MAU in the table); 15 seats; 3 year data retention | 'For growing teams accelerating product growth with advanced tools' |
| Enterprise | 'Let's Talk' (no price shown) | Custom Contract & SLA | Custom MAU range; unlimited seats; custom data retention | 'Empowering large teams with custom growth solutions' |
There's no free plan on the page. The Starter button reads 'Get Started Free', and the page footer offers a free trial with no credit card required.
The surprise in the Userpilot small print
Two things on the page are easy to miss when you're reading the headline figures.
The first is how tight Starter is. It stops at 2,000 MAU, with 3 seats and a 1 year data retention, and the feature table leaves out funnels, retention analysis and email at that tier. A product with a growing user base can pass that ceiling quickly, and a team of more than three people will feel the seat limit sooner still.
The second is the word 'From'. The Growth card says 'From $849 /mo', which is a starting figure rather than a fixed one. The Growth limits describe a MAU range that runs up to 100k, so where you sit in that range is what moves the figure. On top of that, several things a product team might assume are included are marked Add-On in the feature table: session replay, mobile engagement, data warehouse sync, and Agent and MCP Analytics.
What changes between the three tiers
Here are the clear limits the page sets out, tier by tier.
- Monthly active users: Starter goes up to 2,000; Growth covers a range up to 100k; Enterprise is a custom range.
- Seats: 3 on Starter, 15 on Growth and unlimited on Enterprise.
- Data retention: 1 year on Starter, 3 years on Growth and custom on Enterprise.
- Included allowances on Growth: 100k free emails a month and 5k free session replays a month, as listed on the card.
- Contract: Enterprise comes with a custom contract and SLA.
The feature table also places some capabilities at set tiers. As listed there, funnels, retention, paths and custom dashboards appear from Growth, A/B testing, email and workflow automation start at Growth, and SAML 2.0 SSO, roles and permissions and activity logs are Enterprise only. Feature tables change more often than plan limits do, so it's worth checking the live page for anything you can't do without.
If onboarding flows are the main job you're buying for, our guide to customer onboarding software covers the wider field.
Add-ons the page lists
The page names a handful of add-ons on top of the plans. Agent Analytics and MCP Analytics are add-ons for Growth and Enterprise. Session replay, mobile engagement, bulk import and export, and data warehouse sync are marked as an Add-On for some tiers. Professional services and consulting are an add-on too.
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There's also an AI credit line: the page says Lia AI credits come with '$20 / mo free included', with a top-up available any time. If product analytics is the bigger part of your need, our roundup of product analytics tools looks at that side on its own.
Plain advice on what the Userpilot page shows
Here's what the page shows. Three limits separate the tiers: monthly active users, seats and data retention. Starter is a fixed monthly figure up to 2,000 MAU, Growth is a 'From' figure that depends on where you sit in its MAU range, and Enterprise needs a sales conversation, with a custom contract and SLA, all as of Nov 2026.
Before you open the page, it helps to know your monthly active users today, how many people on your team need a seat, and how far back you'll want to look at your data. Then check which features you'd need are marked Add-On. If you're still weighing the platform against others, our list of other product adoption platforms sets out the options.
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Frequently asked questions
How much does Userpilot Starter show?
Starter shows $299 /mo, as of Nov 2026. It covers up to 2,000 Monthly Active Users, 3 seats, up to 10 segments and a 1 year data retention.
Is the Growth figure fixed?
No. The Growth card says 'From $849 /mo', which is a starting figure. The plan covers a MAU range that runs up to 100k, with 15 seats and a 3 year data retention.
Does Userpilot have a free plan?
There's no free plan shown on the page. The Starter button reads 'Get Started Free', and the footer offers a free trial with no credit card required.
What does Userpilot Enterprise include?
The page shows 'Let's Talk' with no price. It lists a custom MAU range, unlimited seats, custom data retention and a custom contract and SLA, along with everything from Growth.
Are there add-ons on top of the Userpilot plans?
Yes. The page lists Agent Analytics and MCP Analytics as add-ons for Growth and Enterprise, and marks session replay, mobile engagement, bulk import and export and data warehouse sync as an Add-On for some tiers.
