- Workflows allowed per subscription
- Which automations count, and which don't
- Why your real headroom is bigger than it looks
- Log limits and how long history is kept
- What happens when you reach the cap
- Planning so you never hit it
- How other platforms automate
- My advice before you delete a single workflow
- Frequently asked questions
The HubSpot workflow limit depends on your subscription. Marketing, Sales or Service Hub Professional allows up to 300 workflows and Enterprise up to 1000. Data Hub Professional allows 400 and Enterprise 1100, and the Brands add-on adds 100 more. If you hold several subscriptions, the highest limit applies, and only custom workflows from the workflows tool count.
Before you start deleting old workflows to make room, check what's counting. A lot of the automation in a HubSpot account never touches the limit at all, so the number of workflows you can build is often bigger than the list in your workflows tool suggests. These limits are from HubSpot's knowledge base as of Nov 2026; hub and tier names change, so check yours.
Workflows allowed per subscription
| Item | Limit | Applies to |
|---|---|---|
| Workflows allowed | 300 | Marketing, Sales or Service Hub Professional |
| Workflows allowed | 1000 | Marketing, Sales or Service Hub Enterprise |
| Workflows allowed | 400 | Data Hub Professional |
| Workflows allowed | 1100 | Data Hub Enterprise |
| Extra workflows | 100 additional | Accounts with the Brands add-on |
If you've got several subscriptions, the limits don't add together. Your limit is set by the subscription with the highest workflow limit. So an account with Marketing Hub Professional and Data Hub Enterprise works to 1100, not 1400.
Which automations count, and which don't
Only customised workflows created from the workflows tool count toward the account limit. The simple workflows built elsewhere in HubSpot don't.
- Simple workflows from the ads, marketing email and forms tools: don't count.
- Automation in CRM pipeline settings: doesn't count.
- Sequences, forecasts, quotes and surveys: don't count.
- Custom workflows built in the workflows tool: count.
Why your real headroom is bigger than it looks
The HubSpot Knowledge Base makes the point plainly: because workflows built inside the email, forms or ads tools, and automation from pipeline settings, sequences, quotes and surveys don't count, you can build more than the count in your workflows list suggests. If you're close to the cap, look at whether some simple jobs, such as a follow-up after a form fill, could live in the form or email tool instead of a custom workflow.
Log limits and how long history is kept
| Item | Limit | Applies to |
|---|---|---|
| Successful execution logs per day | 100,000 | All workflow history logs |
| Action log retention | 90 days | Workflow action log data |
| Enrollment history retention | 6 months | Workflow enrollment history |
| Undo or redo edits | Previous 30 days | Workflow edits |
The 100,000 daily log limit is calculated from midnight in your account's time zone. Once it's exceeded, successful runs stop being logged for the day, but error logs keep appearing, so you'll still see what's going wrong. If you need a record beyond 90 days for reporting or audits, export it before it ages out.
What happens when you reach the cap
HubSpot's page sets the maximum rather than describing a warning screen, so treat the number as a hard ceiling for new custom workflows. The practical options are to tidy up workflows nobody uses, move simple jobs into the tools that don't count, or merge similar workflows. AI-related actions and triggers in workflows consume HubSpot credits, which is a separate meter worth watching if you build with them. My guide to AI-powered HubSpot workflows covers those in more depth.
Planning so you never hit it
Most small teams never get near 300. The ones that do usually have a workflow per campaign, per form or per product that's never been retired. A naming convention and a quarterly tidy-up keep the count honest. If you want ideas for workflows that earn their place, my collection of HubSpot workflow recipes is a good starting point.
How other platforms automate
Campaigns by Pipedrive offers workflow automation that triggers emails from changes to Pipedrive data. Brevo's site lists ready-made templates and guided automation across email, SMS and WhatsApp. For a CRM comparison, see my HubSpot versus Pipedrive guide.
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My advice before you delete a single workflow
Count only the custom workflows in the workflows tool, because that's all the limit sees. If you're close, move the simple jobs into the email, forms or ads tools, retire anything that hasn't enrolled anyone in months, and name new workflows so you can find them later. You'll usually find plenty of room without upgrading.
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Frequently asked questions
How many workflows does HubSpot Professional allow?
Up to 300 for Marketing, Sales or Service Hub Professional.
And Enterprise?
Up to 1000 for those hubs; Data Hub Enterprise allows 1100.
Do I add limits if I own several hubs?
No. The highest single limit applies.
Do simple email-tool workflows count?
No. Only custom workflows from the workflows tool count.
How long are workflow logs kept?
Action logs for 90 days and enrollment history for 6 months.
