Yes, Hotjar has heatmaps, but Hotjar is now part of Contentsquare and its site says new accounts can no longer be created on Hotjar. Its heatmaps cover click, scroll and move maps, and the newer Contentsquare product adds Attention Maps. New users sign up through Contentsquare instead.
Hotjar is now Contentsquare
This is the news that changes the answer. Hotjar's own site states that Hotjar is now Contentsquare, and that everything from Hotjar, including heatmaps, recordings and surveys, is available there. The same page says it's no longer possible to create a new account on Hotjar. If you're searching for Hotjar heatmaps today, you'll be signing up to Contentsquare.
The feature set listed on the page is Heatmaps + Attention Maps, Session Replay, Error Monitoring, Performance Monitoring, Funnels, Surveys & Feedback and Sense AI. AI summaries of heatmaps and recordings sit under Sense AI.
The six kinds of heatmap
Hotjar's heatmaps guide says there are six types. Here's what each one shows.
| Heatmap | What it shows |
|---|---|
| Click maps | Where users click on desktop and tap on mobile (touch or tap heatmaps) |
| Scroll maps | The percentage of people who scroll down to any point on a page |
| Move maps | Where desktop users move their mouse |
| Attention maps | Engagement beyond clicks |
| Engagement zones | Click, scroll and move data combined into one view |
| Rage click maps | Rage clicks, which the guide also offers as a filter |
Scroll maps are the one I'd look at first on any long sales page. If most people never reach your offer, no amount of copy polish lower down will help. The guide also says you can filter heatmaps by time period, device, traffic source or user cohort, including a rage click filter.
Which map answers which question
Each heatmap type is good at one job, so pick the map for the question you're asking rather than opening all six at once.
- Are people reaching the important part of the page? Open a scroll map and see what percentage get down to your offer or form.
- Are people clicking what you want them to click? A click map shows it on desktop, and the same data shows taps on mobile.
- Is something confusing or broken? Filter for rage clicks and look at where they cluster.
- What are desktop visitors paying attention to as they read? A move map tracks their mouse.
- Want one overall picture? Engagement zones combine click, scroll and move data in a single view.
Filter by device before you draw any conclusions. Mobile and desktop visitors often behave very differently on the same page, and a blended map can hide a problem that only shows up on one of them.
What changed on the free plan
The comparison table on Hotjar's site lists sessions captured as 35 per day on Hotjar Free and 200k per month on Contentsquare Free, as of Nov 2026. Attention Maps are listed as new against what Hotjar's free plan offered. Those are the vendor's own numbers, so check them when you sign up.
Getting heatmaps onto your site
Most heatmap tools, the guide says, need a JavaScript snippet added to your website's code, and some offer tag manager integrations. If you already run a tag manager, that's usually the quickest route because you won't need to touch the site's templates.
New sign-ups land somewhere different
The catch, from Hotjar (Contentsquare) itself: Hotjar is now Contentsquare and new Hotjar accounts can't be created. Anyone following an older tutorial will find the sign-up flow goes to Contentsquare, and its free plan limits differ from the old Hotjar free plan, 200k sessions per month versus 35 per day, as stated by the vendor as of Nov 2026. Existing guides that walk through the Hotjar dashboard may not match what you see.
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Other heatmap tools
Microsoft Clarity's site lists heatmaps showing where users click, scroll and drop off, with AI summaries of behaviour trends. Crazy Egg's heatmap page says website heatmaps help you see where to improve each page and find the highest-click links. My roundup of heatmap tools compares more options side by side.
My verdict on Hotjar heatmaps
If you want the Hotjar experience, sign up through Contentsquare: the heatmaps, recordings and surveys are all there, with Attention Maps added. Start with scroll and click maps on your two most important pages, filter by device, and look for rage clicks. For ideas on turning what you see into changes, see my Hotjar marketing strategy guide.
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Frequently asked questions
Does Hotjar have heatmaps?
Yes. Heatmaps are part of what Hotjar offered, and they're now delivered through Contentsquare.
What types of heatmaps are there?
Click, scroll, move, attention, engagement zone and rage click maps.
Can I still sign up for Hotjar?
Hotjar's site says new accounts can no longer be created on Hotjar; new users sign up on Contentsquare.
Do I need to add code to use heatmaps?
Most tools, per the guide, need a JavaScript snippet, with tag manager options in many platforms.
What are the alternatives?
Microsoft Clarity and Crazy Egg both list heatmaps.
