Three jobs hide under the words gym CRM: chasing leads, running memberships and collecting billing, and most gym software now does all three in one system. Judge each on whether it follows a person from first enquiry to paying member without you copying details between systems, then test two against your own checklist.
Gym owners usually start looking for a CRM because leads are slipping through the gaps: a trial class booked on the website, a walk-in who filled in a paper form, a lapsed member nobody called back. The nine systems below, in no particular order, all describe themselves as software for running a fitness business. Very few call themselves just a CRM, and that's useful, because a gym's leads, members and billing are really one list.
What to tick off before you book a demo
Run every system you look at against the same list. It stops a slick demo from steering you towards features you'll never open.
- How a website enquiry or a walk-in becomes a lead record without retyping
- How a lead turns into a member, and who gets told when it happens
- How memberships, holds and cancellations are recorded
- What happens when a member's payment fails, and who's alerted
- Class booking and waitlists from a member's phone
- Check-in and attendance at the front desk
- What coaches and front-desk staff can see and change
- How you export your member data if you ever leave
If a system can't show you each line working with your own example, ask for a trial rather than another slide deck. That list is also the fairest way to compare a gym-first system with a broad wellness suite.
How these nine split by the work they do
Glofox, PushPress and Gymdesk are gym management systems first, with leads, members and billing sitting inside the day-to-day running of the floor. Wodify belongs nearby but puts lead conversion, billing and retention at the front of how it describes itself.
TeamUp leans towards class scheduling and payments, which suits studios where the timetable is the business. Mindbody is the broad option, covering fitness, beauty and wellness businesses in one system, so it's worth a look if you run a studio with treatment rooms as well as classes.
At the larger end, Perfect Gym aims at fitness chains and enterprises, and Virtuagym serves businesses and corporate clients as well as gyms. The ninth system on the list is covered in its own section below, because its name has changed. For a wider view of the category, my guides to gym management software and software for fitness studios look at the same jobs from the booking side.
A familiar name under a new owner's brand
If you've searched for Exercise.com, you'll find its page title now reads Daxko Exercise. The product many owners know by its old name is sold under a new owner's brand, and the page still describes it as an all-in-one platform built to run and grow fitness businesses.
That doesn't make it a better or worse pick. It does change what you should ask in a demo: which company's name will be on your agreement, who answers support, and whether the product you see today is the one you'll be using a year from now. Search for both names when you read reviews, because older write-ups will use the old one.
Nine gym systems at a glance
| Tool | Kind of system | Who it suits |
|---|---|---|
| Exercise.com (Daxko Exercise) | Fitness business platform | Owners who want one platform for the whole business |
| Glofox | Gym management | Gyms and studios wanting everything on one platform |
| Gymdesk | Gym management | Small gyms that want billing on autopilot |
| Mindbody | Studio management | Studios that sit across fitness and wellness |
| Perfect Gym | Chain management | Fitness chains and multi-site operators |
| PushPress | Gym management | Owners who want staff and members to find it easy |
| TeamUp | Class scheduling | Class-led studios and gyms |
| Virtuagym | Fitness software | Gyms that also serve corporate clients |
| Wodify | Gym software | Gyms focused on converting leads |
The gym CRM list, A to Z
In no particular order beyond the alphabet. Each line is a short description based on what the maker says about its own software.
Exercise.com (Daxko Exercise)
Best for: One platform for running and growing a fitness business, as its own page describes it, now sold under the Daxko Exercise title.
Glofox
Best for: Gyms and studios that want fitness management software where, the vendor says, the entire business runs on one platform.
Gymdesk
Best for: Automating billing, attendance and member records, with software the vendor describes as running in the background while you coach.
Mindbody
Best for: Businesses that straddle fitness, beauty and wellness and want one management system across all three.
Perfect Gym
Best for: Chains and larger operators managing memberships, billing and operations, with software the vendor calls global-ready.
PushPress
Best for: Owners looking to automate and scale a gym with software the vendor says is easy to use for both clients and team.
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TeamUp
Best for: Scheduling classes, taking payments and keeping track of the business, from software the vendor says is built by fitness professionals.
Virtuagym
Best for: Operators serving businesses and corporate clients as well as walk-in members, with software aimed at retaining members.
Wodify
Best for: Converting leads, automating billing and keeping clients, plus what the vendor describes as an AI partner that knows your business.
One test member, two systems
- Choose two systems from the same group above, so the comparison is fair.
- Create a test lead the way a real one arrives, through a web form or a front-desk entry.
- Book that lead into a class, then convert them to a member on your usual membership type.
- Set up their billing and trigger a failed payment if the trial allows it, to see who's alerted.
- Check them in, pull your weekly report, and export the member list to a spreadsheet.
Do it with a coach or front-desk team member beside you. The person who uses the system every morning will spot friction you'll miss from the office.
Switching advice: move members without a gap
Don't move everything at once. Pick a quiet week, bring your members and memberships across first, and keep the old system readable until billing has run cleanly at least once. Tell members what's changing before the first new booking email lands. And if your sales process is more about corporate deals or personal training packages than memberships, compare these with a general CRM for small businesses before you decide.
Do you make gym management or CRM software? Tool makers can ask to be considered for a featured place on this list.
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Frequently asked questions
What's the difference between a gym CRM and gym management software?
A CRM tracks leads and conversations. Gym management software adds memberships, billing, class booking and check-in. Most systems here combine both, which is usually what a gym needs.
Do I need a separate CRM if my gym software tracks leads?
Usually not. Only add one if you sell to companies, run long sales conversations or need marketing features your gym system doesn't have.
Can I move my members across from my current system?
Ask each vendor how they import members, memberships and payment details, and test it with a small batch before you move everyone.
Are there free options?
One system here states a free trial on its own site; the others don't state a free plan. Check each vendor's website for current terms.
What should a small single-site gym look for first?
Easy billing, simple class booking from a phone and a clear lead list. Multi-site reporting and corporate features can wait.
How long does switching take?
It depends on how clean your member data is. Plan for a test import, a parallel period and one full billing cycle before you switch the old system off.
