Choose a replacement by how it asks for testimonials, how you approve them and how they look on your site. Simple collection tools suit coaches and service businesses, video-first tools suit ads and sales pages, and storefront platforms suit online shops that want reviews next to products.
Asking is the hard part. Most happy customers will gladly say something nice, but only if the request reaches them at the right moment and takes them under a minute to answer. If you're moving on from Endorsal, here are eight testimonial and social proof tools, in no particular order.
Requests, approvals and display
Endorsal's homepage describes three jobs: importing reviews from places like Google and Facebook, sending review requests automatically, and showing testimonials in widgets on your site. A replacement has to cover all three, or you'll end up running two tools side by side.
So test how testimonials are requested, how they're approved before going live, and how they look on your site, especially on mobile. That middle step is easy to overlook. If anything a customer submits goes straight onto your homepage, you'll want a moderation step you control. Tools here split by who they're built for and how much you set up yourself, so run one real request through each.
Display is the last check. A widget that looks fine on desktop can push your call to action out of sight on a phone, so preview each layout on mobile before it goes live, and keep it light so it doesn't slow your pages down.
All eight testimonial tools, A to Z
Alphabetical, in no particular order. The lines below summarise each vendor's own description.
Boast
Best for: Businesses wanting video testimonials and reviews, with guided prompts telling customers what to say and automatic captions, as the vendor describes it; a trial is named.
Famewall
Best for: Small businesses collecting text, video and audio testimonials with one link, plus imports from Google, LinkedIn and other sites, says the vendor; a free plan is named.
Okendo
Best for: Online shops that want social proof, word of mouth and loyalty in one customer marketing platform, which is how the vendor positions it.
Senja
Best for: Creators and small teams wanting a simple form to gather testimonials for their site; the vendor says the form is quick to make and names a free plan.
Testimonial.to
Best for: Teams wanting testimonials, case studies, NPS and brand monitoring in one place, per the vendor's own description; a free plan is named.
Trustmary
Best for: Service businesses that collect and analyse customer feedback and want the good parts shown as social proof; the vendor adds AI to the mix.
Vocal Video
Best for: Marketers recording video testimonials from customers, staff or experts remotely, with editing, motion graphics and hosting included, according to the vendor.
Wall of Love
Best for: Founders who want to gather video and text testimonials and display them on their site to build trust; the vendor names a free plan.
Text, video or storefront proof
Senja, Famewall, Testimonial.to and Wall of Love focus on collecting written and video testimonials and showing them in widgets. They suit coaches, consultants, SaaS founders and small service businesses. If your customers are busy, written testimonials are the easier ask; save video for the clients who are happy to talk on camera.
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Boast and Vocal Video put video first, with prompts, captions and editing to make customer clips look finished. Choose these when you want testimonials for ads, sales pages or social media.
Trustmary starts from feedback surveys and turns positive answers into social proof, while Okendo is built for online shops that want reviews alongside loyalty and word of mouth.
If you sell online, think about where proof matters most. On a product page, short reviews next to the buy button do more work than a long testimonial tucked away on an about page.
Who each tool is built for
| Tool | Focus | Good for |
|---|---|---|
| Boast | Video testimonial software | Guided video testimonials with captions |
| Famewall | Testimonial collection and widgets | Text, video and audio testimonials from one link |
| Okendo | Customer marketing platform | Ecommerce brands showing reviews and social proof |
| Senja | Testimonial collection | Quick collection forms and website widgets |
| Testimonial.to | Testimonial and case study platform | Testimonials, case studies and NPS in one place |
| Trustmary | Feedback and social proof | Turning customer feedback into proof on your site |
| Vocal Video | Remote video testimonials | Recording customer and staff videos remotely |
| Wall of Love | Testimonial collection and display | Showing video and text stories on your website |
Advice before you switch testimonial tools
Export every testimonial you've collected, with the customer's name, date and any permission they gave. That library is the asset, not the widget. Some tools can import from review sites, but your own collected testimonials usually need moving by hand or by file. Keep the original wording too, so you can show a customer exactly what they agreed to if they ever ask.
Then decide what you need most. If you want more testimonials, pick the tool with the easiest request flow. If you want better ones, pick the tool that helps customers say something specific. A short request that names what you did for the customer and asks one clear question gets better answers than a generic plea for a review: ask what changed for them, or what nearly stopped them buying. For more ideas, see my guide to video testimonial software and my piece on why testimonials can lose you sales.
What to bring across from your old widget
- Every approved testimonial, with the customer's name, role and date.
- Proof of each customer's permission to publish their words or video.
- A list of every page where a widget sits, so none are left showing an empty box.
- Your request email or message, which you can reuse in the new tool.
- Any review site connections you'll need to set up again.
Do you make testimonial software? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What's the difference between a review and a testimonial?
A review is usually left on a public site such as Google, often unprompted. A testimonial is a statement you ask for and show on your own site, with the customer's permission.
Do I need permission to use a customer's testimonial?
Yes. Get clear permission before you publish a name, photo or video. Rules on consumer reviews and endorsements vary by country, so check your regulator's guidance.
Are video testimonials better than written ones?
Video feels more personal and works well in ads and on sales pages. Written testimonials are quicker to collect and easier to skim, so most businesses use both.
When should I ask for a testimonial?
Right after a customer gets a result, such as a finished project, a delivered order or a solved problem. The longer you wait, the less detail you'll get.
Can I edit a customer's testimonial?
Only to fix spelling or trim length, and only with their agreement. Changing the meaning can mislead buyers and may break advertising rules.
How many testimonials should I show on a page?
Enough to show a pattern, not so many that visitors scroll past them. A few strong, specific ones near your call to action usually do more than a long scrolling feed.
