- Building campaigns versus reporting on them
- Tools that build and optimise campaigns
- Dashboards for clients and managers
- Pipelines into your warehouse
- Eight LinkedIn ads tools, A to Z
- What each tool does with your ad account
- My advice for B2B advertisers and agencies
- Before you connect your ad account
- Frequently asked questions
Tools for LinkedIn ads split into two camps: platforms that build and optimise campaigns, and reporting tools that pull results through the LinkedIn Ads connection without touching bids or audiences. Most B2B teams end up with one of each, so decide which job you're filling before you connect your ad account to anything new.
Only two tools on this page will change a LinkedIn campaign. The other six will tell you how it's doing. That split matters more than any feature list, because it decides whether you're buying help to run ads or help to explain them.
The eight tools below are listed in no particular order and grouped by job. Each is described from its own website, and any claim is labelled as the vendor's own. LinkedIn outreach and messaging automation isn't covered here; this page is about ads.
Building campaigns versus reporting on them
Reporting tools pull data through the LinkedIn Ads connection. They read impressions, clicks, leads and spend, then display it in dashboards or send it to a warehouse. They won't change your bids, your audiences or your creative, however clever the dashboard looks.
Build and optimisation tools do the opposite: they create or adjust campaigns. On this list, that's Metadata and one PPC optimiser. Everything else reports. Be clear which job you're buying for, and check that the tool shows the LinkedIn numbers you judge campaigns on, such as leads and lead quality, before you connect your account.
Tools that build and optimise campaigns
The first of those two is a B2B platform for creating audiences, landing pages and ads, then running and optimising campaigns from one place, with goals and approvals set by your team. It's the closest thing here to handing campaign execution to software.
Optmyzr is PPC management software that speeds up campaign optimisation across several ad networks, including LinkedIn Ads. It suits PPC managers who run LinkedIn alongside search and social, and want one place to work through optimisations. For tools that build the target account lists these campaigns use, see my guide to ABM platforms.
Dashboards for clients and managers
AgencyAnalytics is client reporting for marketing agencies, with a dedicated LinkedIn Ads dashboard; the vendor highlights breakdowns by industry, job function, seniority and company size. DashThis offers a ready-made LinkedIn Ads dashboard template with preset widgets.
Whatagraph connects directly to the LinkedIn Ads API with no third-party connector in the middle, which the vendor presents as a reliability point. Swydo automates LinkedIn Ads reports on impressions, clicks, conversions and lead quality, and lets you schedule and share a dashboard or PDF with your team or clients.
Pipelines into your warehouse
Supermetrics moves LinkedIn Ads data into your reporting tools with automatic updates, and the vendor says you can blend it with many other ad platforms. Improvado pulls campaign, lead generation and audience data through API connections into warehouses and BI tools, and adds an AI agent that the vendor says works out B2B pipeline value from it. If you're matching ad data with contact data, my guide to B2B data providers covers that side.
Eight LinkedIn ads tools, A to Z
One line each, alphabetical.
AgencyAnalytics
Best for: Marketing agencies wanting client reporting with a dedicated LinkedIn Ads dashboard that breaks results down by industry, job function, seniority and company size.
DashThis
Best for: Marketers who want a ready-made LinkedIn Ads dashboard template with preset widgets that pulls key campaign metrics in a few clicks.
Improvado
Best for: Data and revenue teams piping LinkedIn Ads campaign, lead gen and audience data into warehouses and BI tools, with an AI agent estimating pipeline value.
Metadata
Best for: B2B marketing teams wanting to create audiences, landing pages and ads, then run and optimise campaigns, with goals and approvals set by the team.
Optmyzr
Best for: PPC managers wanting to speed up campaign optimisation across several ad networks, LinkedIn Ads among them.
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Supermetrics
Best for: Analysts who want LinkedIn Ads data flowing into their reporting tools with automatic updates, blended with Facebook, Google Ads, TikTok and many other platforms.
Swydo
Best for: Teams wanting automated LinkedIn Ads reports on impressions, clicks, conversions and lead quality, shared as a dashboard or PDF on a schedule.
Whatagraph
Best for: Marketers wanting no-code reporting that connects directly to the LinkedIn Ads API, with no third-party connector in between, according to the vendor.
What each tool does with your ad account
| Tool | Job | Good for |
|---|---|---|
| AgencyAnalytics | Agency client reporting | Agencies reporting LinkedIn results to clients |
| DashThis | Reporting dashboards | A ready-made LinkedIn Ads dashboard template |
| Improvado | Marketing data pipeline | Moving LinkedIn Ads data into a warehouse or BI |
| Metadata | B2B campaign platform | Building and running B2B campaigns from one place |
| Optmyzr | PPC optimisation software | Optimising LinkedIn alongside other ad networks |
| Supermetrics | Marketing data connector | Feeding LinkedIn Ads data into your reports |
| Swydo | Automated agency reports | Scheduled LinkedIn reports for teams or clients |
| Whatagraph | Marketing reporting | No-code reports on a direct LinkedIn Ads connection |
My advice for B2B advertisers and agencies
Buy for the job that's hurting. If campaigns take too long to build and test, a build or optimisation tool earns its place. If you spend Monday mornings pasting numbers into slides for clients or the board, a reporting tool will give that time back, and it won't touch a single campaign setting.
Agencies usually need a reporting tool first, because every client wants a report and not every client wants new software running their ads. In-house B2B teams with a data team often get more from a pipeline into the warehouse, where ad data can sit next to CRM data and show which campaigns led to pipeline.
Before you connect your ad account
Connecting a tool to LinkedIn Ads gives it access to your campaign data, and for build tools, the right to change campaigns. Check the permissions screen carefully when you connect, and give access through a user who only has the role the tool needs.
Then run the new reports alongside LinkedIn's own reporting for a couple of weeks. If leads, conversions or lead quality don't match, find out why before anyone makes decisions from the new dashboard.
Do you make LinkedIn ads or PPC reporting software? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
Can a reporting tool change my LinkedIn campaigns?
No. Reporting tools read data through the LinkedIn Ads connection and display it. To change bids, audiences or ads you need LinkedIn's own tools or a build or optimisation platform.
Do I need a separate tool for LinkedIn ads reporting?
Not always. LinkedIn's own reporting covers a lot. A separate tool helps when you report across several ad networks, send reports to clients or want the data in a warehouse.
What should a LinkedIn ads report show?
The numbers you judge campaigns on: usually leads, conversions and lead quality, alongside impressions and clicks. Check the tool shows those before you commit.
Is it safe to connect my ad account to a third-party tool?
It's common, but check the permissions you grant and use a user with only the access the tool needs. Remove access for any tool you stop using.
Are these LinkedIn ads tools ranked?
No. They're in no particular order and grouped by job: building, optimising or reporting.
