- Two different jobs: reviews of the product, ratings of the shop
- Nine review platforms in one table
- Where your store fits among the three groups
- The nine platforms, in no particular order
- Checks for stores not running on Shopify
- Straight advice for store owners
- Switching review apps without losing your history
- Frequently asked questions
The right review app for an ecommerce store depends on where you want shoppers to see the reviews. Product reviews sit on your product pages and help someone choose an item, while seller ratings speak for the whole store, including in search results. Choose the type first, then check the vendor supports your store platform.
A shopper meets your reviews in two places. One is the product page, where a photo from a real customer can tip them from browsing to adding to basket. The other is before they've reached your site at all: a search result or a shopping ad, where a rating for your store as a whole helps them decide whether to click.
Most review app lists treat those as the same thing, and most of them only cover the Shopify app store. This one's for store owners on Shopify, WooCommerce or BigCommerce who want to know which kind of review tool they're buying. I've grouped the nine by the job they do, labelled which ones are built around ecommerce reviews specifically, and kept them in no particular order.
Two different jobs: reviews of the product, ratings of the shop
Review platforms split in two, and the split decides your shortlist. Some collect product reviews to show on your product pages. Those help with the question a shopper asks at the moment of choosing: is this item any good, does it fit, does it look like the photos?
Others lean on company and seller ratings. Those answer a different question: can I trust this shop with my card and my delivery address? One vendor here leads its page with Google Seller Ratings, the store-level rating Google can show on shopping ads, which tells you exactly where its focus sits.
Plenty of stores need both. A new store with no name recognition often gains more from store-level trust first, while a store with a well-known brand but a large range usually needs product reviews on every page. Decide which you need, or whether it's both, then check each vendor's own platform list for your store before you book a demo.
Nine review platforms in one table
| Tool | Kind of tool | Strongest fit |
|---|---|---|
| Bazaarvoice | Enterprise UGC suite | Ratings, visual UGC and review syndication at scale |
| eKomi | Seller ratings and product reviews | Seller ratings for stores advertising on Google Shopping |
| Feefo | Verified customer reviews | Verified company and product reviews |
| Loox | Visual product reviews | Photo and video reviews with referrals |
| Okendo | Customer marketing platform | Reviews inside a wider customer marketing setup |
| PowerReviews | Enterprise UGC suite | Ratings, reviews and UGC displays with analysis |
| REVIEWS.io | Company and product reviews | Collecting company and product reviews together |
| Stamped | Reviews plus loyalty | Reviews, loyalty and repeat purchases in one product |
| Yotpo | Reviews plus loyalty suite | Reviews and loyalty from one larger vendor |
Where your store fits among the three groups
Product reviews on the product page
Loox centres on visual reviews, customer photos and videos, with referrals in the same app; its page speaks to Shopify and Shopify Plus merchants, so WooCommerce and BigCommerce stores should check support first. Okendo places reviews inside a wider customer marketing platform. Stamped connects reviews with loyalty and repeat-purchase tools and speaks to Shopify brands. Yotpo offers reviews and loyalty programs from one vendor, plus tools it describes as AI visibility. If you're on Shopify alone, our list of Shopify review apps goes deeper on app store options.
Company and seller ratings
These are the tools built for ecommerce trust signals. REVIEWS.io collects company and product reviews together, which suits a store that wants both from one place. Feefo is a review platform for verified customer and product reviews. eKomi leads with Google Seller Ratings and product reviews for merchants. If you're still choosing the store platform itself, our Shopify versus WooCommerce comparison will help before you pick any app.
Enterprise UGC suites
The last two are both built for ecommerce reviews and lean towards larger brands and retailers. PowerReviews covers ratings, reviews and other shopper content with displays and analysis. Bazaarvoice adds review syndication, which spreads reviews beyond your own site. For a small store these are usually more than you need; for a brand selling through retailers they can be the whole point.
The nine platforms, in no particular order
Bazaarvoice
Best for: Larger brands that want ratings, reviews and visual shopper content in one UGC platform, with review syndication to spread reviews beyond their own site.
eKomi
Best for: Merchants on Google Shopping; the vendor says its Google Seller Rating and Review API helps them, alongside product reviews.
Feefo
Best for: Verified customer reviews of the business and its products, collected through a dedicated review platform, for shops that want trust built in.
Loox
Best for: Stores whose products look good in customers' photos, with visual reviews as social proof and referrals from the same app.
Okendo
Best for: Growing brands that want reviews as one part of a customer marketing platform built around social proof, word of mouth and conversions.
PowerReviews
Best for: Bigger retailers and brands collecting ratings, reviews and other shopper content, with displays on site and analysis of what customers say.
REVIEWS.io
Best for: Stores that want company reviews and product reviews from one collection platform; the vendor says it makes review collection simple on monthly plans.
Stamped
Best for: Brands that want reviews, loyalty and repeat-purchase tools connected in one product; its page speaks to Shopify brands, so check other platforms.
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Yotpo
Best for: Ecommerce teams that want reviews, loyalty programs and AI visibility tools from one vendor rather than separate apps.
Checks for stores not running on Shopify
Most review apps grew up in the Shopify app store, so WooCommerce and BigCommerce stores have more homework. Run these checks on the vendor's own site before you sign up.
- Find the vendor's integrations or platform page and confirm your store platform is listed by name, not just covered by a generic code snippet.
- Ask whether review requests are triggered by your order data automatically, or whether you'll need to export orders yourself.
- Check where reviews appear: product pages, a store-level badge, search results, or all three.
- Ask how photo and video reviews are stored and shown on your theme, and whether that slows your product pages.
- Confirm you can export your reviews if you leave. If you're on WooCommerce, our roundup of WooCommerce plugins worth installing covers the rest of your stack.
Straight advice for store owners
If you're a small or new store, start with the question shoppers are asking you. If they don't know your brand, store-level trust from a company and seller rating service may do more for you than product reviews on a page nobody has reached yet. If they know you but can't decide between items, product reviews with customer photos will earn their keep faster.
If you've got a growing Shopify store, a reviews-plus-loyalty tool can save you running two apps, and our list of loyalty apps for Shopify stores is worth a look alongside this one. If you sell through retailers as well as your own site, the enterprise UGC suites are built for that, and smaller apps usually aren't. Don't buy the biggest suite for a store that sells a few dozen products, and don't pick an app on its demo store alone: ask for a store on your platform that's already using it.
Switching review apps without losing your history
Reviews you've already collected are one of the few assets a store can't rebuild quickly, so treat a switch with care. Export everything from your current app first, including photos and dates, and ask the new vendor whether they'll import it and keep the original dates and verified status.
Run both apps side by side for a short spell if you can, so new review requests keep going out while the old reviews move across. Then check a handful of product pages by hand before you switch the old app off. It's a dull afternoon, and it saves the awkward moment when your best sellers suddenly show no reviews at all.
Do you make a review app for ecommerce stores? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What's the difference between product reviews and seller ratings?
Product reviews describe a single item and show on its product page. Seller ratings describe the whole store, such as delivery and service, and can appear in search results and shopping ads. Many stores use both.
Do review apps work on WooCommerce and BigCommerce?
Some do and some focus on Shopify. Check the vendor's own integrations page for your store platform by name before you sign up, and ask for an example store on your platform.
Can I move my existing reviews to a new review app?
Often, yes. Export your reviews with photos and dates from your current app, then ask the new vendor whether they'll import them and keep the original dates and verified status.
Are photo reviews better than text reviews?
They do a different job. Photos help when shoppers want to see how a product looks in real life, such as clothing or homeware. Text reviews still matter for fit, quality and service.
Do small stores need an enterprise review platform?
Usually not. Enterprise UGC suites are built for larger brands and retailers, including review syndication across other sites. A smaller store tends to get more from a simpler product review or seller rating tool.
Is it legal to ask customers for reviews?
Asking for reviews is common, but rules on incentives, fake reviews and how you display them vary by country. Check your consumer protection regulator's guidance before you offer anything in return for a review.
