Pick a Klipfolio alternative by who will read the dashboard. Live KPI screens serve your own team, client reporting tools serve marketing agencies, embedded analytics serve SaaS products showing data to their users, and self-service BI serves analysts answering the business. The nine tools here fall into those four audiences, with one data connector alongside.
Imagine the Monday meeting. Operations wants a wallboard by the kitchen, the agency account manager wants a branded report in every client's inbox, and the product team wants charts inside the app itself. All three would call what they want a dashboard, and no single tool on this page is built for all of them.
Four readers, four kinds of dashboard
Your own team on a screen. Geckoboard pitches real-time KPI dashboards your whole team can see, built from live data in tools such as HubSpot, Zendesk and Salesforce. If Klipfolio was mainly a wallboard for you, look here first.
Agency clients. Whatagraph, by its own account, brings cross-channel marketing data together for reporting, monitoring and analysis. AgencyAnalytics offers automated reporting and performance monitoring for agencies, the vendor says. Swydo lists client reports, dashboards and KPI monitoring. For an agency, test white-label reports, scheduled emails and how quickly a new client's accounts connect.
Your customers, inside your product. Luzmo says you can ship embeddable dashboards in your SaaS product in days. Explo describes embedded analytics with interactive dashboards and self-serve reporting for product teams. These are for product teams, not internal reporting.
Colleagues who ask analysts for numbers. Holistics, according to the vendor, lets analysts prepare curated datasets so business users can ask with AI or point and click. Preset says you can move your charts and dashboards back to open-source Apache Superset if you leave. Both need someone comfortable defining metrics.
Klips, spreadsheets and who reads the result
Klipfolio's own homepage describes its Klips tool as dashboards with the power and familiarity of spreadsheets. That's a broad promise, which is why the nearest replacement depends so heavily on the reader. A spreadsheet-style tool can serve an analyst, a wallboard and a client report at once; the tools above each pick one of those and go deeper.
A spreadsheet-style dashboard can also depend on the one person who knows its formulas. If that person leaves, a tool your wider team can edit without help is worth more than extra chart types.
One connector, and one name left off
Supermetrics isn't a dashboard tool in the same sense. The vendor says it connects advertising platform data to reporting tools and includes an AI chat for marketing decisions, so it can sit underneath whichever dashboard you settle on. One name you'll see on older lists, datapine, now redirects to RIB BI+, a construction-industry analytics product, so it's not included.
If you're weighing bigger tools too, see my guides to tracking your business in one dashboard and free social media analytics tools.
Klipfolio alternatives from A to Z
Across all four groups, the tools sit in no particular order.
Dashboard makers can apply to be featured on this list.
AgencyAnalytics
Best for: Marketing agencies wanting to give each client what the vendor calls a clear, branded view of their results.
Explo
Best for: Product teams who want to connect their database directly without replicating data, per the vendor.
Geckoboard
Best for: Office teams who want KPIs on TVs, in Slack or Microsoft Teams, by email and on mobile, as the vendor describes it.
Holistics
Best for: Analysts who want metrics defined once so every AI or point-and-click answer reads from them, according to the vendor.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
Luzmo
Best for: SaaS companies wanting embeddable dashboards inside their product, which the vendor says takes days rather than months.
Preset
Best for: Analysts wanting dashboards, embedded analytics and conversational AI on a managed Apache Superset service, per the vendor.
Supermetrics
Best for: Marketers who want to ask their data what's working and act on the answer, as the vendor puts it.
Swydo
Best for: Agencies who want AI analysis that, the vendor says, clients can understand.
Whatagraph
Best for: Marketing teams who'd rather set each metric and blend rule once, per the vendor.
Nine tools by audience
| Tool | Category | Good for |
|---|---|---|
| AgencyAnalytics | Agency client reporting | Branded client reports for agencies |
| Explo | Customer-facing analytics | Dashboards inside your product, straight from your database |
| Geckoboard | Live KPI dashboards | KPI screens on office TVs and in chat |
| Holistics | Self-service BI | Analyst-curated data for business users |
| Luzmo | Embedded analytics | Embedding dashboards in a SaaS product |
| Preset | Managed Apache Superset BI | Managed Superset with an open-source exit |
| Supermetrics | Marketing data and AI chat | Feeding ad data into reporting tools |
| Swydo | Agency reporting and monitoring | Client reports and KPI alerts for agencies |
| Whatagraph | Marketing reporting platform | Blending cross-channel marketing data |
Advice: choose by where your data lives
Ignore chart types; most dashboard tools draw the basic charts. Look at your main data source instead. If it's a set of marketing platforms, an agency reporting tool or a connector will get you there fastest. If it's a database, embedded or self-service BI fits better. If it's a handful of SaaS apps feeding a team screen, a KPI dashboard tool is simplest. Whatever you pick, decide who's allowed to edit dashboards before you invite everyone in.
Rebuild your busiest dashboard first
- Pick the dashboard people open most and list every metric on it.
- Connect the real data sources on a trial, never sample data.
- Rebuild that one dashboard and check the numbers match the old one.
- Show it to the people who use it and add what they miss.
- Move the rest only after that, starting with the ones tied to decisions.
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Frequently asked questions
What is Klipfolio built for?
Its homepage describes Klips as a dashboard tool with the power and familiarity of spreadsheets, which spans several audiences at once.
Which tools here suit marketing agencies?
Three focus on automated client reporting, with branded reports and KPI monitoring for each client.
Can I show dashboards inside my own app?
Yes. Two tools in the list are embedded analytics products for SaaS teams showing data to their own customers.
What happened to datapine?
Its site now redirects to RIB BI+, a construction-industry analytics product, so it's left out.
Do I need a connector as well as a dashboard tool?
Only if your data sits across several advertising platforms and your chosen dashboard can't reach them directly.
Can I keep Klipfolio running while I switch?
Keep the old account until the rebuilt dashboard matches its numbers over a few weeks of real data, then move people across.
