- What an agency needs that a solo marketer doesn't
- Ten page builders for client campaigns, A to Z
- How the ten line up for client work
- Match the builder to the client in front of you
- Accessibility belongs in the client handover
- Questions to put to any vendor before you move clients over
- My advice for agencies leaving Landingi
- Frequently asked questions
If you run an agency and Landingi isn't working for your client campaigns, the right alternative depends on the client: ad-heavy accounts need fast testing and personalisation, small business clients need simple templates, and funnel clients need checkout steps. Pick by the client you sign most often, then check every page for accessibility before handover.
Agency owners don't choose a landing page builder the way a solo marketer does. You're choosing for ten clients at once, with different brands, different ad accounts and very different levels of patience when a page breaks on launch day. So this list of Landingi alternatives is written for you, the person who has to make the tool work across a whole roster.
I've spent 23 years in marketing, and the agencies I've seen struggle with page tools rarely picked a bad product. They picked a product built for a different kind of client.
What an agency needs that a solo marketer doesn't
Landingi sits in the landing page builder group, alongside dedicated page tools, funnel builders and all-in-one marketing platforms. Before you compare anything, write down how your agency works, because three habits decide which tool fits.
- Volume. Are you building two pages a month or twenty? High volume rewards templates you can clone and reuse across clients.
- Who edits. If clients log in and change their own headlines, you want an editor they can't break. If only your team touches the pages, you can live with a steeper tool.
- What happens after the click. Some clients only need a form. Others need a quiz, a checkout or an email sequence behind the page. That single question splits this list in half.
Get those three answers on paper and most of the list falls away on its own.
Ten page builders for client campaigns, A to Z
These are in no particular order, listed alphabetically. Every description comes from the vendor's own website, so treat each one as the vendor's claim rather than my finding.
Carrd
Best for: Quick one-page sites for a single offer, event or microsite; the vendor calls it a platform for simple, fully responsive one-page sites.
Convertri
Best for: Funnels that end in a checkout, since the vendor pitches sales funnels, landing pages and checkout flows built with no coding.
Instapage
Best for: Agencies that tailor pages to each ad audience; the vendor lists a drag-and-drop builder, templates, AI content, A/B testing and personalisation.
Kartra
Best for: Clients who want email, funnels, forms and pages together in what the vendor calls an all-in-one marketing platform.
Landerlab
Best for: Lead generation work built on quiz funnels that capture, qualify and route high-intent leads from one platform, in the vendor's words.
Leadpages
Best for: Campaigns that need templates, testing, analytics and built-in marketing integrations in one builder, with a faster launch in the vendor's words.
Pagewiz
Best for: Online marketers who want a dedicated landing page platform and nothing else bolted on.
Swipe Pages
Best for: Mobile-heavy ad traffic, because the vendor focuses on fast, mobile optimised AMP landing pages made without code.
Systeme.io
Best for: Clients whose whole online business, not only the page, needs to live in one account; the vendor calls it the only tool you need to launch an online business.
Unbounce
Best for: Teams that test all the time, using AI, templates or drag-and-drop editing plus A/B testing, as the vendor describes it.
How the ten line up for client work
| Tool | Type | Good for |
|---|---|---|
| Carrd | One-page sites | Simple one-page sites and microsites |
| Convertri | Funnel builder | Pages that lead straight into checkout |
| Instapage | Landing page builder | Personalised pages per ad audience |
| Kartra | All-in-one marketing | Clients wanting email and funnels together |
| Landerlab | Quiz funnels | Capturing and qualifying high-intent leads |
| Leadpages | Landing page builder | Templates, testing and analytics in one builder |
| Pagewiz | Landing page platform | Marketers who want a page tool only |
| Swipe Pages | AMP landing pages | Mobile ad traffic |
| Systeme.io | All-in-one platform | Running a whole online business in one account |
| Unbounce | Landing page builder | Frequent A/B testing |
Do you make landing page or funnel software? Tool makers can ask to be considered for a featured place on this list.
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Match the builder to the client in front of you
Here's how I'd split it by client type, not by feature list.
The social ads client with a big ad account
Testing and audience matching matter most here. Look first at the builders that talk about A/B testing and personalisation, and at the mobile-first AMP option if most clicks come from phones.
The local business client who wants to edit their own offer
Pick the simplest editor on the list, even if it does less. A client who can change a date or a phone number without emailing you is a client who stays happy, and your team gets its afternoons back.
The coach, course seller or info product client
Here the page is only the front door. You'll want the all-in-one platforms or a funnel builder with checkout, so the email follow-up and the order form live next to the page instead of in three separate logins.
The lead generation client paying per qualified lead
Quiz funnels earn their place here, because a few questions before the form filter out the people who'll never buy.
Accessibility belongs in the client handover
This is the part most agencies skip, and it's the one I'd add to every handover checklist. The W3C's introduction to web accessibility says web accessibility means websites, tools and technologies are designed and developed so that people with disabilities can use them. A builder can give you a clean template, but it can't guarantee your client's finished page meets that standard.
So check the things your team controls: colour contrast on buttons, alt text on hero images, form fields with visible labels, and headings in a sensible order. If you work with US clients, it's also worth reading what ADA website compliance asks of a business site before you sign off a page.
Speed is the other quiet problem. A heavy page loses mobile visitors before the headline loads, so run every new template through a website speed test tool before a client sees it.
Questions to put to any vendor before you move clients over
- Can I manage several client accounts or workspaces from one login, and keep their brand assets apart?
- Can a client edit text without being able to delete sections or change tracking?
- Which form, email and CRM tools does it connect to natively, and which need a connector?
- How do I move an existing page across, and what happens to my old URLs?
- What support do I get when a page breaks the night before a launch?
If you want a deeper look at one of these tools before committing, my Leadpages review goes through how it handles templates and integrations.
My advice for agencies leaving Landingi
Don't move every client at once. Pick the client type you sign most often, choose the builder that suits that client, and rebuild one live campaign on it first. If the numbers hold and your team isn't fighting the editor after a month, move the rest. If you serve two very different kinds of client, it's fine to run two tools: one for fast ad pages and one all-in-one platform for funnel clients. What you can't afford is a tool your team avoids, because those pages never get tested and never improve.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What should an agency look for in a Landingi alternative?
Look for client workspaces, an editor clients can't break, reusable templates and native links to the form and email tools your clients already use. Then judge it on the client type you sign most often.
Is it worth running two landing page builders?
It can be, if your clients split into two types: one tool for quick ad pages and an all-in-one platform for clients who need email and checkout behind the page. Two tools your team uses well beat one tool nobody likes.
Do landing page builders make pages accessible automatically?
No builder can promise that on its own. W3C describes accessibility as designing sites so people with disabilities can use them, and that depends on the colours, images, labels and headings your team adds to each page.
How do I move client pages from one builder to another?
Rebuild one live campaign first, keep the same URL where you can, check the tracking and forms, then move the rest client by client rather than all at once.


