If you run B2B conferences, roadshows and hybrid events, the alternatives split into modular event platforms, enterprise suites, lighter all-in-one tools for small teams and video-led platforms. Decide which shape fits your programme, then get the quote in writing and check your attendee data and CRM sync before you switch.
Field marketing teams rarely switch event platforms on a whim. Usually it's a renewal date, a new event programme or a CRM sync that never quite worked. Bizzabo is an event management platform for in-person and hybrid events, and if you're moving away from it, these nine are the platforms to look at, in no particular order.
I've put the table first so you can scan the field quickly, then the groups that explain how the platforms differ, then the questions that'll save you from a painful contract. Start with the shape of your event programme, not the feature list: a single flagship conference and a year of roadshows need very different things.
Nine B2B event platforms at a glance
| Tool | Platform type | Good for |
|---|---|---|
| Accelevents | In-person, virtual and hybrid event platform | Website, agenda, badges and app together |
| Eventleaf | Simpler all-in-one event software | Simple planning and registration with an attendee app |
| Eventscase | Event software plus onsite service | Software plus onsite service on the day |
| Goldcast | B2B video and digital events platform | Video-led webinars and digital events |
| PheedLoop | All-in-one platform for small event teams | Registration to badges for small teams |
| RainFocus | Large B2B conference platform | Big conferences with a call for papers |
| Stova | Enterprise event and meetings suite | Enterprise meetings and session management |
| Swoogo | Flexible event platform for event pros | Flexible builds for professional event planners |
| Zuddl | Modular B2B event platform | Modular platform for conferences and field events |
Where each platform fits
In alphabetical order, with no ranking implied.
Accelevents
Best for: Teams running in-person, virtual and hybrid events who want a website builder, agenda and speaker management, badge printing and an app on one platform (vendor claim).
Eventleaf
Best for: Smaller teams wanting easy all-in-one software for planning, registration and attendee engagement, with an attendee app and portal included (vendor wording).
Eventscase
Best for: Organisers who want the software and an onsite service team together, covering planning, automation and the event day itself (vendor wording).
Goldcast
Best for: B2B marketers whose events are mostly video, webinars and digital sessions, with a recording studio and video hubs for reusing the content (vendor wording).
PheedLoop
Best for: Small teams running big events who want registration, check-in, badges and mobile apps in one all-in-one platform (vendor wording).
RainFocus
Best for: Large B2B conferences that need a call for papers feature and event management software built for B2B programmes (vendor wording).
Stova
Best for: Enterprise event and meetings teams handling registration, strategic meetings management and session and speaker management in one suite (vendor wording).
Swoogo
Best for: Event professionals who run conferences and field marketing events for a living and want a flexible build backed by a support team (vendor claim).
Zuddl
Best for: Strategic event marketers running conferences, field events and webinars on a modular, unified platform that scales with the programme (vendor claim).
Modular, enterprise, lighter or video-led: how they differ
Modular B2B event platforms. Zuddl, Swoogo, Eventscase and RainFocus are built for marketing teams running a programme of events across the year. They differ in emphasis: one sells modules you add as the programme grows, one stresses flexibility and a support team, one adds an onsite service team for the day itself, and one is shaped around large conferences with speaker submissions.
Enterprise suites. Stova and Accelevents cover registration, agendas, speakers and badges at scale. The first adds strategic meetings management, which matters if your team handles corporate meetings as well as public events; the second adds an event website builder and an app on the same platform.
Lighter platforms for small teams. Eventleaf and PheedLoop both pitch all-in-one software for small teams, with attendee apps and check-in included. If you're a team of two or three running a handful of events, this is where to start, and you can always move up later.
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Video-led. Goldcast leans towards video and webinars more than in-person logistics. It's a good fit if your events are mostly digital and you want to turn sessions into content afterwards, and a weaker fit if your week is badge printing, venue walk-throughs and onsite check-in.
Why nearly every platform here starts with a demo
Most of these B2B event platforms send you to a demo before you see a number. Book a demo or request a demo is the main button on most of their front pages, so you won't be comparing like with like from their websites alone.
That's normal for B2B software, but it changes how you shop. Get the quote in writing, with everything you've been promised listed, not only the headline. Ask whether you're paying per event or per year, because a busy field programme and a single annual conference come out very differently on the same contract.
Then ask the two questions people forget until the contract ends. What happens to your registration and attendee data when you leave, and can you export it in full? And does the platform sync with the CRM your sales team already uses, so leads from your events land where someone will follow them up?
Questions to put to every sales rep
- Is the quote per event, per year or per attendee, and what's included in writing?
- Which CRM do you sync with, and which fields come across: registrations, attendance, session views?
- Can I export every registration and attendee record when the contract ends?
- Who builds the first event: your team, mine, or both together?
- What does support look like on the day of a live event?
My advice for B2B event teams
Match the platform to your calendar. If you run a year of field events and webinars, the modular platforms will grow with you. If one big conference carries the whole programme, look hard at the enterprise suites and the conference-led platform. If you're a small team, start lighter; it's easier to move up than to unpick an enterprise contract you didn't need.
Whichever you shortlist, run your most awkward event through the demo, not their tidiest example. If webinars are a big part of your programme, my guide on how to choose webinar software helps you decide whether you need an event platform at all, and my piece on why trade shows work for business owners is a good reminder of what in-person events are for.
Do you make a B2B event platform? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What's the difference between an event platform and a webinar tool?
A webinar tool runs online sessions. An event platform also handles registration, agendas, speakers, badges and check-in for in-person and hybrid events, with webinars as one part.
Do B2B event platforms connect to a CRM?
Most of the platforms here are built for marketing teams, so CRM sync is a common feature. Ask which CRM, which fields and how often data syncs before you sign.
Can I move past events and attendee data to a new platform?
Attendee lists usually move as a file export. Event pages, agendas and session recordings often need rebuilding, so ask your current vendor for a full export before your notice period starts.
Is an enterprise event suite too much for a small team?
Often, yes. Enterprise suites earn their keep when you run large conferences or corporate meetings at scale. A small team usually moves faster on a lighter all-in-one platform.
When is the best time to switch event platforms?
Between events, never in the weeks before a flagship conference. Plan the move around your event calendar and give yourself time to rebuild registration pages and test the CRM sync.
