Facebook's Partner Monetization Policies are the rules that decide whether you, your Page or your profile can earn on Facebook at all, and every monetization tool asks you to pass them. They work alongside a second rule set, Content Monetization Policies, which judges the posts themselves.
If you've met the follower numbers and still can't monetize, one of these two rule sets is usually where to look. Here's what each one does, as of October 2026, in plain words.
Old names, new names
Meta renamed both rule sets, and older guides still use the old names. The Business Help Center says Facebook's Monetization Eligibility Standards, often shortened to MES, are now called Partner Monetization Policies, or PMP. Content Guidelines for Monetization, or CGM, are now called Content Monetization Policies, or CMP. Meta says each renamed page is still the best place to learn the rules, so nothing was thrown away. Only the labels changed.
| Rule set | Old name | What it judges | Where it applies |
|---|---|---|---|
| Partner Monetization Policies | Monetization Eligibility Standards | You as a publisher, creator or third-party provider, and your Page or profile | All Pages, profiles in professional mode, events and groups |
| Content Monetization Policies | Content Guidelines for Monetization | The content itself: its format, behaviour and subject | Content you want to earn from with monetization products |
Two rule sets, two different jobs
The easiest way to keep them apart: Partner Monetization Policies are about who, and Content Monetization Policies are about what.
Meta says that for publishers, creators and third-party providers to use monetization tools on Facebook, they must pass and remain compliant with both. Those rules apply to all Pages, profiles in professional mode, events and groups. So the Page passes or fails as a whole, separate from any single post.
Content Monetization Policies sit on top of Facebook's normal rules. Meta's wording here is the line I'd remember: all content must follow the Terms of Service and Community Standards, but content appropriate for Facebook in general is not necessarily appropriate for monetization. A post can be allowed on Facebook and still be one you can't earn from.
Every tool asks you to pass them
This is why the policies matter more than any single tool's numbers. Each of Meta's creator tools lists them as a condition, as of October 2026:
- Stars lists Partner Monetization Policies on the creator page, and the help page adds Content Monetization Policies.
- Subscriptions needs your Page and content to comply with both, plus the Fan Subscription Creator Terms.
- Earn from Brands lists Partner Monetization Policies and Branded Content Policies, and compliance with Content Monetization Policies.
- Earn from Affiliates lists the same, plus the affiliate partner's own policies.
- Content Monetization pays only when your Page or pro mode profile follows both.
Subscriptions spells out how the check works in practice. If your Page isn't already using a Facebook monetization product, it goes through a review that includes making sure the Page passes Partner Monetization Policies. Meta says that review is separate from each product's review, so even a Page that meets a product's numbers has to pass at Page level first. If it doesn't pass, Meta says you'll be told by email, with instructions to complete setup or re-apply.
How the content rules are organised
Here's an honest catch. On the version of Facebook's Content Monetization Policies page I fetched, the detailed lists are folded into collapsed sections, so I'm not going to quote them as Facebook's. What I can tell you is how the page is organised, as of October 2026:
- Prohibited formats: content presented in these formats can't be monetized.
- Prohibited behaviours: these behaviours can't monetize.
- Restricted categories: subjects that may face reduced or restricted monetization.
- Prohibited categories: types of content that are ineligible to monetize.
Open each section on Meta's page and read it once. For a sense of what sits in sections like these, Instagram's matching page, which Meta also runs, does show its lists: static images with little or no motion, slideshows of still images, looping clips, text over images and engagement bait are all named there as formats that can't be monetized. I've covered Instagram's version of these policies separately. Treat it as a pointer, not as Facebook's own list.
What makes a post ineligible for payouts
Facebook's Content Monetization help page is more specific, and it does print its list. Meta says categories of content that may be ineligible for performance-based payouts include:
- Content where an ownership claim is settled in favour of a third-party copyright holder.
- Content in a language Content Monetization doesn't support.
- Content crossposted by another Facebook Page you don't own or manage. Crossposts from your own Instagram are fine.
- Boosted content, and content with ads switched off by the creator.
- Permanently deleted content, which may lose credit for engagement it already had.
- Content that collects or encourages inauthentic engagement.
Meta adds that resharing existing posts to stories doesn't earn, and that content removed for ownership claims or policy violations won't receive a payout. While an ownership claim is reviewed, part or all of the payout can be held.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
If your Page fails a check
Meta's rules section lists the pages to read next, as of October 2026: About Page, profile and video demonetization; How to check your monetization eligibility on a Facebook Page or profile; How to submit an appeal if your creator content, Page, or Profile is demonetized; About advertiser-friendly content; and the Limited originality of content guidelines. Meta says you can submit an appeal. It doesn't promise an outcome, so I won't either.
If your Page passes the policies and you still aren't in a programme, the cause may be the invite rather than the rules. I've covered why you might meet the numbers and still not be invited, and which countries Facebook's programmes cover.
My take
I'd read Meta's policy page once, sections opened, before you start posting with monetization in mind. It's short, and knowing the four headings saves you from making a month of content that can't earn. Then check your Page's status in Meta Business Suite under Monetization.
Skip trying to game the checks. Meta reviews the Page as a whole, not post by post, so a few clean posts won't cover a pattern of recycled clips or engagement bait. Original content you made, or that features you, is what these rules are built to pay. Meta updates these pages often, so look again whenever a tool's status changes.
Frequently asked questions
What are Facebook Partner Monetization Policies?
They're the rules publishers, creators and third-party providers must pass, and stay compliant with, to use any monetization tool on Facebook. They used to be called Monetization Eligibility Standards.
What's the difference between Partner Monetization Policies and Content Monetization Policies?
Partner Monetization Policies judge you and your Page or profile. Content Monetization Policies judge the content itself, and Meta says content appropriate for Facebook in general isn't necessarily appropriate for monetization.
Do the policies apply to profiles as well as Pages?
Yes. Meta says they apply to all Pages, profiles in professional mode, events and groups on Facebook.
Is boosted content eligible for Content Monetization payouts?
Meta lists boosted content among the categories that may be ineligible for performance-based payouts.
Can I appeal if my Page is demonetized?
Meta says you can submit an appeal and has a help page on how to do it. It doesn't promise an outcome.
