Etsy Plus: What $10 a Month Gets You, and Who It Suits

Here's the catch. The credits are use-it-or-lose-it. Your 15 listing credits and $5 of ad credit reset at the start of each cycle and don't roll over. So Plus works best for a shop that lists new items and runs ads every month. A shop that does neither is paying for the banners, the featured grid, restock requests and the search data, and that's all.

Everything here comes from Etsy's US Help Center as of October 2026, so these are US prices and rules. UK, Canadian and Australian sellers will see local versions.

Everything in Etsy Plus

Plus perk	What you get
Fee	$10 a month
Listing credits	15 a month, reset each cycle
Etsy Ads credit	$5 a month, reset each cycle
Banners	A carousel of up to 4 images, or a collage of 2, 3 or 4
Featured grid	A mixed grid of one large item plus four smaller ones
Colour theme	A custom colour theme for Shop Home
Insights	Unlimited searches of real Etsy search data
Restock requests	Shoppers can ask to be emailed when a sold-out item is back

How to sign up, and how to cancel

1. In Shop Manager, go to Settings, then Your subscription.
2. Click Upgrade under Etsy Plus.
3. Confirm.
4. Set up your banner and featured grid, and switch on restock requests for the listings you want.

You can cancel any time from the same Your subscription page. You keep access until the end of the cycle you've paid for, then your shop goes back to Etsy Standard.

Banners, collages and the featured grid

Shop customisation is the most visible part of Plus. These are the image sizes Etsy asks for.

Banner type	Images	Minimum size
Carousel	Up to 4	1200 x 300px
Collage of 2	2	600 x 300px each
Collage of 3	3	400 x 300px each
Collage of 4	4	300 x 300px each

One small trap: you can't drag banner images into a new order after uploading, so upload them in the order you want them to appear.

On the featured items, every seller can feature 4 listings or shop sections. Plus adds a mixed grid with one large item and four smaller ones, and lets you pick a custom colour theme for Shop Home.

Restock requests

With restock requests on, shoppers can sign up to be emailed when a sold-out listing is back. You can switch it on listing by listing or in bulk. The listing has to sell out through sales, though: you can't mark it sold out by hand to trigger it. As of October 2026, restock requests are available to buyers on desktop and mobile web.

Search data from Insights

Plus gives you unlimited searches in Etsy's Insights tool, which shows real Etsy search data. You can see how buyers search and find similar keywords, which is handy when you're writing titles and tags for new listings. If you want more tools on top, here are the best Etsy seller tools I'd look at.

Making the $5 Etsy Ads credit count

The ad credit goes into Etsy Ads, Etsy's pay-per-click ads on its own search results, category pages and market pages. A few Etsy Ads rules decide how far it goes, as of October 2026.

• The minimum daily budget is $1, so the credit can stretch across several days of ads.
• You're only charged when someone clicks, and you'll never spend over your daily budget.
• A new shop has to wait 15 days after opening before it can start an Etsy Ads campaign, so a brand-new shop on Plus can't put the credit to work straight away.
• Etsy recommends running a listing strategy for at least 30 days before you judge it.

Using Insights when you write tags

Insights pairs well with your listing tags. Each listing can have up to 13 tags of up to 20 characters, and Etsy suggests a varied set of buyer-minded phrases rather than one phrase repeated. Searching Insights first shows you the words buyers use, so your 13 tags aren't guesses.

I've covered the related side in my Etsy Shipping Labels breakdown.

How Plus sits next to Etsy's standard fees

For context, Etsy's Fee Basics page lists a flat $0.20 listing fee per listing and a transaction fee of six and a half percent of the total order amount, as of October 2026. For the full picture, here's how much Etsy takes on each sale.

Who Etsy Plus suits

• Shops that list new items every month and will use the listing credits.
• Shops already running Etsy Ads that will use the $5 ad credit each cycle.
• Sellers who restock popular items and want shoppers told when they're back.
• Shops that want a more branded Shop Home with banners, a featured grid and their own colours.

My verdict on Etsy Plus

I'd take Plus if you tick at least two of those boxes, because the credits only help if you use them before they reset. If you list rarely and don't run ads, I'd skip it and come back when you do. It's easy to try: cancel any time and you keep access to the end of the cycle.

Next on the same topic: the Etsy Payments guide.

Frequently asked questions

How much is Etsy Plus?

$10 a month, as of October 2026, taken from your Payment account balance.

What do you get with Etsy Plus?

15 listing credits and $5 of Etsy Ads credit each month, banners and a featured grid, a custom colour theme, restock requests and unlimited searches of Etsy search data.

Do Etsy Plus credits roll over?

No. Credits don't roll over and reset at the start of each cycle.

How do I cancel Etsy Plus?

Go to Settings, then Your subscription, and cancel. Access lasts to the end of the cycle and your shop returns to Etsy Standard.

Can a new Etsy shop use the Plus ad credit straight away?

Not in the first 15 days. Etsy has a 15 day waiting period after opening a shop before you can start an Etsy Ads campaign.

What are Etsy restock requests?

Shoppers can sign up to be emailed when a sold-out listing is back in stock. The listing has to sell out through sales.