To boost a post on LinkedIn, open it from your profile Activity or your Page posts, click Boost, then pick a goal, an audience, dates and a budget, and the post becomes an ad. As of October 2026 there are three routes: member boosting from your own profile, Page boosting from a Company Page, and thought leader ads in Campaign Manager.
The catch is the budget. Once a member boost is running, you can't change its budget: you delete the boost and start again. And if you edit a boosted post, it goes back through ad review before it can run.
The three ways to boost on LinkedIn
| Route | Where you do it | Best for |
|---|---|---|
| Member boosting | Your own profile | One-off promotion tied to you as a person |
| Page boosting | A Company Page, desktop only | A business promoting several posts, with more targeting and budget control |
| Thought leader ads | Campaign Manager | Advertisers promoting a member's post, with that member's permission |
Member and Page boosting both give you fewer options than full Campaign Manager. Thought leader ads are managed by advertisers, need the member's permission, and not every organic post is eligible. My guide to LinkedIn thought leader ads covers that route in full.
Boosting from your profile
Member boosting needs a Premium Business Suite subscription for now, and LinkedIn is releasing it gradually to members without one. Eligible posts are text, single or multi-image, article, video and newsletter posts. Job posts, events, documents, polls, group posts and connections-only posts can't be boosted.
The two routes accept different post types, which is where most failed boosts start. Here's how they compare for the types LinkedIn lists:
| Post type | From your profile | From a Page |
|---|---|---|
| Single image | Yes | Yes |
| Video | Yes | Yes |
| Article | Yes | Yes |
| Newsletter | Yes | Yes, if the Page is the author |
| Event | No | Yes, if the author is an organizer |
| Document | No | Yes |
| Poll | No | No |
| Job post | No | No |
Objectives for a member boost are brand awareness, engagement, video views and website visits. Analytics show organic against paid results over the five-day boost period. You can change the audience and the card you're paying with, and a card problem pauses the boost. The budget, as above, is fixed.
Boosting from the mobile app is in testing for members and needs prepaid ad credits, bought through Apple in-app purchase on iOS or LinkedIn Secure Checkout on Android. Those credits are tied to your ad account and get used first.
Premium All-in-One boost credits
Premium All-in-One includes boosting credits, but they only work on your personal profile posts, not your Page posts. As of October 2026, LinkedIn shows these amounts in US dollars for the US market, and adjusts them by country:
| Plan stage | Boosting credit | Hiring credit |
|---|---|---|
| Free trial | $100 | $100 |
| Annual plan, first paid month | $600 | $600 |
| Monthly plan, each month | $50 | $50 |
For what a boost typically costs beyond those credits, see how much boosting a LinkedIn post costs.
Boosting from a Company Page
You need to be a super admin or content admin to boost a Page post, and it's desktop only. Eligible post types are single image, video, event (the author must be an organizer), document, article and newsletter (the author must be the Page). Polls and job ads can't be boosted, and a post that's been boosted before can't be boosted again.
Page boost goals include brand awareness, engagement, video views, website visits and lead generation. The More leads goal isn't available for document posts, which matters if you planned to use a PDF as your lead magnet.
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Billing goes through an ad account in Campaign Manager, not the Page. If you don't have one, LinkedIn creates a new ad account for you. Promoting a Page post through full Campaign Manager also opens it up to the ad poster role there, not only Page admins.
How to boost a LinkedIn post, step by step
- Open the post from the Activity tab on your profile, or from Page posts in your Page's left menu.
- Click Boost and pick the goal.
- Choose the audience: Suggested audience, which is AI-driven, or Create audience to build your own.
- Set the start and end dates and the total budget.
- Pick the ad account to bill for a Page boost, or check your credits for a member boost, then click Boost.
Ad review usually happens within 24 hours. Old posts and new posts can both be boosted, so you don't need to write something fresh to promote it.
Which route I'd pick
I'd boost from the Page if you're a business promoting more than one post, because you get more targeting and budget control and the billing sits in a real ad account. I'd use member boosting when the post's value is you: a personal story or a point of view that only works coming from your name. Skip boosting altogether if you're still tweaking the post or the budget is a guess, because an edit sends it back to review and a member boost's budget can't be changed once it's live.
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Frequently asked questions
Do you need Premium to boost a LinkedIn post?
To boost from your own profile, you need a Premium Business Suite subscription for now, though LinkedIn is releasing member boosting gradually. Super admins and content admins can boost Page posts.
How long does LinkedIn take to approve a boosted post?
Boosting turns a post into an ad, so it goes through ad review, usually within 24 hours.
Can you change the budget on a boosted LinkedIn post?
Not on a member boost. Delete the boost and boost the post again with a new budget.
Which LinkedIn posts can't be boosted?
Polls and job posts can't be boosted. From a profile, events, documents, group posts and connections-only posts are also excluded.
Can you boost a LinkedIn post twice?
Not from a Page. A Page post that's been boosted before can't be boosted again.
