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Is Twitter (X) still called Twitter? The Straight Answer for X in 2026

If you are skim reading
No. The platform is called X (formerly Twitter). Elon Musk bought Twitter in 2022 and rebranded it to X in 2023, dropping the bird logo for an X mark.

No. The platform is called X (formerly Twitter). Elon Musk bought Twitter in 2022 and rebranded it to X in 2023, dropping the bird logo for an X mark. People still say Twitter out of habit, and terms like tweet have stuck around informally, but the official name of the app and company is X.

So is it Twitter or X

I get asked this a lot, so let me be direct. The platform most of us knew as Twitter is now called X (formerly Twitter). It is not a rumour or a temporary rename. Elon Musk bought the company in October 2022, and by July 2023 the Twitter name and bird logo were gone, replaced by X and a simple white X mark.

If you open the app today, you will not find the word Twitter anywhere in the official branding. The web address changed too. It still redirects from the old twitter.com in many cases, but the platform itself runs as x.com.

Why people still call it Twitter

Habit is powerful. Millions of people spent over a decade saying Twitter, tweeting, and talking about trending hashtags on Twitter. That kind of language does not disappear overnight just because a logo changed.

I still catch myself saying Twitter in conversation, and I doubt I am alone. Journalists, marketers, and everyday users often use Twitter and X interchangeably, even though only one of those is the current official name.

There is also a generational and regional lag. Older posts, news articles, and even some business tools still reference Twitter because they were written or built before the rename took effect.

What changed with the rebrand

The rename was not just cosmetic, though the visual change was the most obvious part. Here is what shifted:

  1. The company name changed from Twitter Inc to X Corp.
  2. The bird logo was replaced with the X symbol.
  3. Posts that were called tweets began to be referred to as posts in official communication, though many users still say tweet.
  4. The app icon and branding across the website and mobile apps updated to reflect X.

Some internal terminology, like Retweet, has shifted in official language too, though usage among the public remains mixed. I would not assume every old term has been fully phased out everywhere.

Is the word tweet still used

This is where things get a bit messy. Officially, X has moved away from calling posts tweets. But the word has not vanished from everyday speech, including in news coverage and casual conversation.

I still hear people say they tweeted something, even when posting on X. Language change takes time, and tweet had become a verb in its own right, not just a brand term.

If you are writing for a business audience, I would lean towards using post or X post in formal content, since that reflects the current official terminology. But do not be surprised if your audience still says tweet back to you.

Does the rename affect how the platform works

The rebrand itself did not change the fundamental way the platform works. You still post short updates, follow accounts, reply, and share content from others. The core experience of scrolling a timeline remains familiar to anyone who used Twitter before.

What has changed over time are specific features and policies, which have been updated gradually since the acquisition. I am not going to list every feature change here, because platform details shift and I do not want to state anything that is not currently accurate.

If you want to know what a specific feature does right now, the most reliable approach is to check directly within the X app or on x.com, since third party descriptions can go out of date quickly.

What this means for your business or personal use

If you run a business account, I would suggest using X (formerly Twitter) at least once in your own materials, especially anything aimed at people who might be confused by the name change. After that, you can simply refer to it as X.

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For bios, link pages, and marketing copy, consistency matters. Decide whether you are going to call it X or still reference Twitter for recognition purposes, and stick with that choice across your website, email signatures, and social proof sections.

I would avoid mixing Twitter and X randomly within the same piece of content, since that can read as careless rather than intentional.

How to talk about it going forward

My advice is simple. Use X as the primary name, and mention formerly Twitter once if your audience needs that context, particularly in evergreen content that people might read months or years from now.

You do not need to correct people who say Twitter in everyday conversation. It is not wrong in a practical sense, even if it is not the current official name. Clarity matters more than policing language.

If you are creating content for search, use both terms naturally, since people are searching with both Twitter and X in mind, often in the same breath.

The bottom line

Twitter is not the current name of the platform. It is X (formerly Twitter), and has been since July 2023. The old name persists in everyday speech because habits take time to shift, not because the platform reverted or kept a dual identity.

If someone asks you directly, the honest answer is that it is called X now, Twitter is its former name, and both terms are still floating around in general use.

Frequently asked questions

Is Twitter still called Twitter in 2026

No. It has been officially called X since July 2023, after Elon Musk rebranded the company and platform. People still say Twitter out of habit, but the current official name is X (formerly Twitter).

Can I still use twitter.com to reach the site

In many cases the old address still redirects, but the platform itself operates under x.com now. I would not rely on twitter.com working indefinitely, since the official domain is X.

Are tweets still called tweets on X

Officially, X refers to posts rather than tweets, though many people still say tweet in everyday conversation. Both terms are understood, but post reflects the current official language.

Should my business still say Twitter in marketing materials

I would use X as the primary name and mention formerly Twitter once for clarity, especially for audiences who might not know about the rename. Avoid mixing both names inconsistently across your content.

More X and Twitter fixes: the X help guide.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
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