An Etsy SEO tool helps you find the words buyers type into Etsy search, so you can use them in your titles, tags and descriptions. Some focus on keywords and tags, some on product research and some on shop analytics. Choose by whether you need ideas, data or a full research suite. Nine options follow, in no particular order.
On Etsy, buyers search by what they want, not by your shop name. If your listings don't use their words, your work never reaches them, however lovely the piece.
The nine tools below cover keyword tools, product research suites and browser extensions. They're listed alphabetically and in no particular order, and every description comes from the vendor's own website, read this week. If you want the bigger picture first, my look at an Etsy marketing strategy that built a brand covers what sits around search.
Etsy SEO tools at a glance
I checked the free plan column on each tool's own website or app store listing, as of Oct 2026. Yes means the page says the tool, or a plan or version of it, is free. Trial only means a time-limited trial. Not stated means the pages I read named neither, even where there's a button inviting you to start, so check the vendor's page before you sign up.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Alura | Etsy research, listing and analytics tool | Listing optimisation plus shop analytics | Not stated |
| EHunt | Etsy SEO and seller tool | Best-seller research with a free account | Yes |
| eRank | Etsy SEO tool | Keywords, products and top sellers | Yes |
| EverBee | Etsy product research tool | Finding the next best-seller to make | Yes |
| Keywords Everywhere | Keyword research browser extension | Keyword data across Etsy, Google and more | Yes |
| KeywordTool.io | Keyword suggestion tool for Etsy | Tag ideas from Etsy autocomplete | Yes |
| Koalanda | Etsy keyword and competitor research tool | Checking competitors before you list | Yes |
| Marmalead | AI Etsy SEO tool | Brainstorming keywords buyers search now | Not stated |
| Sale Samurai | Etsy SEO platform and Chrome extension | Validating demand before a launch | Trial only |
Nine Etsy SEO tools to try
Alura
Best for: Etsy sellers who want product research, listing optimisation and shop analytics together, with AI that can use the data.
EHunt
Best for: New Etsy sellers who want product research and keyword tools to explore best-selling items, starting with a free account.
eRank
Best for: Etsy shop owners who want a free SEO tool to find keywords, research products and see the top sellers in a niche.
EverBee
Best for: Makers who want to find their next Etsy best-seller in minutes, with keyword research inside Etsy search.
Keywords Everywhere
Best for: Sellers who also run a website or YouTube channel and want keyword data from Etsy, Google and other sites in one extension.
KeywordTool.io
Best for: Tag writers who want long lists of Etsy keyword and tag ideas from autocomplete, with a free version to start.
Koalanda
Best for: Careful sellers who want Etsy keyword research and competitor analysis, plus a set of free tools to try first.
Marmalead
Best for: Shop owners who want Etsy SEO powered by AI that suggests the keywords buyers are searching for right now.
Sale Samurai
Best for: Sellers who want an Etsy SEO platform and free Chrome extension to check demand before they launch a product.
Pick a tool by what you need
- Free keyword ideas: eRank, KeywordTool.io or Koalanda.
- Finding your next product: EverBee or EHunt.
- Keywords suggested by AI: Marmalead.
- Checking demand before a launch: Sale Samurai.
- Research, listings and analytics together: Alura.
- Keyword data across Etsy and Google: Keywords Everywhere.
Etsy already gives you free search data
Etsy Help describes a search data tool inside Shop Manager, under Stats. Enter a keyword and it shows the number of searches and listings on Etsy from the last 30 days. Sellers can explore up to 15 keyword searches a week for free, and the results stay available for 7 days.
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Few sellers use it, and it's the one source that comes straight from Etsy. Before you pay for any tool, check your main keywords there, then compare what an outside tool tells you. Where they agree, you can trust the number more.
A tag and title routine for each listing
- Write down how a buyer would describe the item, in their words.
- Check those phrases for searches and competing listings.
- Put the strongest phrase at the start of your title.
- Use all your tags, with multi-word phrases rather than single words.
- Add colour, material, occasion and recipient where they fit.
Search volume isn't the whole story
A phrase with lots of searches and thousands of listings is hard to win. A slightly smaller phrase with fewer competing listings can bring more buyers to you. Look at both numbers together, not just the bigger one.
Then write for people. A title that reads naturally and a first photo that matches the search will do more than one more keyword. My ChatGPT prompts for Etsy product descriptions help with the words once you've chosen the keywords.
Signs your Etsy SEO needs work
- Views are low. Your keywords may not match buyer searches.
- Views are high, orders are low. Check photos and the first line.
- Tags are single words. Use phrases instead.
- Every title looks the same. Lead with what makes each item different.
Do you make an Etsy SEO tool? Tool makers can ask to be considered for a featured place on this list.
My plain advice on Etsy SEO tools
Start with Etsy's own free search data and one free tool. Pick your five best listings, research better keywords for each, update the titles and tags, and watch views and orders for a month before you change anything else.
If those listings improve, use the same routine on the rest of your shop. If they don't, look at your photos before you blame the keywords.
Frequently asked questions
What is an Etsy SEO tool?
It's a tool that shows the keywords buyers search on Etsy and helps you use them in titles, tags and descriptions.
Does Etsy have its own keyword tool?
Yes. Etsy Help describes a search data tool in Shop Manager under Stats, with up to 15 free keyword searches a week.
Are there free Etsy SEO tools?
Yes. Several tools on this list say on their own pages that a free plan, free version or free tool is available.
How many tags should I use on Etsy?
Use every tag slot Etsy gives you, with multi-word phrases a buyer would type.
Should my Etsy title repeat my tags?
Put the most important phrase in the title, then use tags for related phrases and variations.
How often should I update Etsy keywords?
Check your main listings every few months, and before busy seasons like the holidays.
