- GoToWebinar alternatives at a glance
- Eleven GoToWebinar alternatives to try
- Live captions make webinars more inclusive
- Marketing webinars or sales webinars?
- Questions to ask before you switch webinar platform
- How to move your webinars to a new platform
- Signs your webinar platform is costing you attendees
- My plain advice on choosing a GoToWebinar alternative
- Frequently asked questions
The best GoToWebinar alternatives let you run live, automated and on-demand webinars with registration pages, engagement tools and follow-up built in. Some are made for B2B marketing teams, others for coaches selling courses, and a few for large virtual events. Eleven options follow in no particular order.
Webinars are still one of the best ways to show expertise and turn strangers into leads. The platform matters more than people think, because a clunky joining process loses attendees before you've said hello.
The eleven platforms below are listed alphabetically and in no particular order, and every description comes from the platform's own website, read this week. If you're unsure what to look for, my guide on choosing webinar software goes through the basics.
GoToWebinar alternatives at a glance
In the free plan column, Yes means the tool's own site names a free plan, a free version, a free account or open source software. Trial only means a time-limited trial. Not stated means the pages I read named neither, even where there's a button inviting you to start for free.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Airmeet | AI video suite for events, podcasts and content | Virtual events with networking | Trial only |
| BigMarker | No-download webinar software | Branded webinars with no download | Not stated |
| ClickMeeting | Webinar platform for lead capture | Selling expertise through webinars | Not stated |
| Contrast | Webinars for software companies | SaaS product webinars | Not stated |
| Demio | Webinar software for marketers (part of Banzai) | Marketing webinars that feed pipeline | Trial only |
| EasyWebinar | Live and automated webinar platform | Evergreen automated webinars | Trial only |
| Livestorm | All-in-one webinar software for marketing teams | Browser-based webinars for marketing teams | Not stated |
| ON24 | AI webinar and engagement platform | Enterprise B2B webinar programmes | Not stated |
| WebinarJam | Live and automated webinar software | Sales webinars that convert | Not stated |
| Zoho Webinar | Online events and video conferencing from Zoho | Businesses already using Zoho apps | Not stated |
| Zoom Webinars | Webinar software from Zoom | Audiences already used to Zoom | Not stated |
Eleven GoToWebinar alternatives to try
Airmeet
Best for: Event teams that want webinars, virtual events and networking lounges, plus AI help turning sessions into content.
BigMarker
Best for: B2B marketers who want customised, branded webinars attendees join in the browser, plus hybrid events.
ClickMeeting
Best for: Coaches and educators who want webinars for lead generation, ticketed sessions and automation, from one webinar account.
Contrast
Best for: SaaS marketing teams that want modern, branded webinars that turn into on-demand content afterwards.
Demio
Best for: B2B marketers who want simple webinars with engagement tools and analytics that turn attendees into pipeline.
EasyWebinar
Best for: Course creators and coaches who want live and automated webinars with checkout in the room.
Livestorm
Best for: Marketing teams that want registration pages, live and on-demand webinars and CRM syncing in one tool.
ON24
Best for: Enterprise marketers running large webinar programmes who want deep engagement data and AI content tools.
WebinarJam
Best for: Online sellers who run sales webinars and want live and automated sessions built around conversion.
Zoho Webinar
Best for: Companies on Zoho CRM or Zoho One who want webinars that connect to the rest of their Zoho tools.
Zoom Webinars
Best for: Organisations whose audiences already know Zoom and want professional webinars and events on the same platform.
Live captions make webinars more inclusive
Accessibility is easy to forget until someone can't follow along. The W3C Web Accessibility Initiative's guidance on Success Criterion 1.2.4 asks that captions are provided for all live audio content in synchronized media, so people who are deaf or hard of hearing can follow real-time presentations.
Captions help far more people than that, too, including anyone watching in a noisy office or in their second language. Check whether each platform offers live captions, how accurate they are and whether they carry into the recording.
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Marketing webinars or sales webinars?
B2B marketing teams usually want branded registration pages, CRM syncing and analytics that show who attended and for how long. Coaches and course creators often want automated replays, offers in the room and checkout during the session.
Large organisations running virtual conferences need different things again: multiple sessions, networking and exhibitor booths. Pick the platform built for your kind of event.
Questions to ask before you switch webinar platform
- Can attendees join in the browser without a download?
- Does it sync registrants to my CRM or email tool?
- Can I run automated or on-demand replays?
- Does it offer live captions?
- What engagement tools are included, such as polls and Q&A?
- How many attendees does my plan allow?
How to move your webinars to a new platform
Run your next small session on the new platform before you move a big launch. You'll find out how joining works on phones, how the recording looks and whether registrations reach your email tool, all without risking an important event.
Rebuild your registration pages and reminder emails carefully, because those are what bring people in. Download your old recordings and attendee lists before you cancel, and keep evergreen replays running on the old platform until the new ones are live.
And don't skip a rehearsal with your co-host. You'll spot slide problems, audio echo and screen-sharing quirks that you'd much rather find on a Tuesday afternoon than in front of a live audience.
Signs your webinar platform is costing you attendees
- People can't get in. Use browser joining.
- Registrants vanish after the event. Sync to your CRM.
- No captions. Turn them on.
- Replays get no views. Promote them well.
Do you make a webinar platform? Tool makers can ask to be considered for a featured place on this list.
My plain advice on choosing a GoToWebinar alternative
Choose for the attendee first. If joining takes more than a click or two, fewer people will show up, however clever the analytics are behind the scenes.
Then plan the follow-up before the webinar, not after. My webinar promotion swipe file has emails you can adapt for before and after the event.
Frequently asked questions
What is the best alternative to GoToWebinar?
It depends on whether you run marketing webinars, sales webinars or large events. The list above is in no particular order.
Are there free webinar platforms?
Some platforms offer free trials or free sign-ups. The free plan column shows what each platform's own site says.
Do attendees need to download software?
Many platforms on this list let attendees join in the browser.
Should webinars have captions?
The W3C asks for captions on live audio content so deaf and hard of hearing people can follow real-time presentations.
Can I run automated webinars?
Several platforms support automated or evergreen webinars, as their descriptions show.
How do I get more people to attend?
Make joining easy, send reminders and give people a reason to show up live.
