- What goes in a Canva brand kit
- How to make a brand kit in Canva, step by step
- The catch: the free brand kit is tiny
- Brand kit limits
- Tips for a brand kit that works
- Using your brand kit in a design
- Personal brand kits for team members
- Before you build it: get the basics decided
- My verdict
- Frequently asked questions
To make a brand kit in Canva, select Brand from the homepage side panel and open your Brand Kit. Add your logos, set up a colour palette and upload or choose your brand fonts. Everything then appears in the editor, so every design uses the same look, though the free plan only allows one palette of up to three colours.
A brand kit is the difference between social posts that look like they came from five different businesses and a feed that's instantly recognisable as yours. In Canva, it's a single place for your logos, colours and fonts, and once it's set up, every new design is one click from on-brand.
What goes in a Canva brand kit
| Asset | What to add | Why it matters |
|---|---|---|
| Logos | Main logo, stacked version, icon, light and dark versions | The right logo is always one click away |
| Colours | Your main brand colours, plus a neutral or two | Every design matches without guessing hex codes |
| Fonts | A heading font and a body font | Consistent typography across every post |
| Other assets | Photos, icons, patterns, brand voice notes | Your team uses approved images, not random stock |
How to make a brand kit in Canva, step by step
- On the Canva homepage, select Brand in the side panel.
- If you have more than one Brand Kit, choose the one to edit from the dropdown.
- Open Logos and upload your logo files.
- Open Colours, select Add palette and add your brand colours.
- Open Fonts and set your heading and body fonts, uploading your own if you have them.
- Add any other assets, such as brand photos or icons.
- Open a design and check your kit appears in the colour, font and logo options.
The catch: the free brand kit is tiny
Canva does give free users a taste of brand kits, but it's limited. Canva's help centre says Canva Free users can only have one colour palette, with up to three colours. That's enough for a very simple brand, but not for logos, fonts and multiple palettes.
On Canva Pro, Teams, Business, Education, Enterprise and Nonprofits, you can create 100 palettes with up to 100 colours each, plus colour themes, and teams can manage many kits. If you're a solo business owner who makes graphics every week, a full brand kit is one of the strongest reasons to consider Pro.
Brand kit limits
| Plan | Colour palettes | Brand Kits |
|---|---|---|
| Canva Free | One palette, up to three colours | Basic only |
| Pro and premium plans | 100 palettes, up to 100 colours each | Teams can have up to 1,000, depending on plan |
Each Brand Kit can also hold up to 2,000 assets in each category, so even big brands won't run out of room.
Tips for a brand kit that works
- Add hex codes, not eyeballed colours. Get the exact codes from your designer or website.
- Add CMYK versions for print. Canva suggests adding CMYK equivalents of your brand colours for high-quality print.
- Name your palettes. For example, Main, Social and Print, so everyone knows which to use.
- Keep it short. Three to five colours and two fonts is plenty for most small businesses.
- Add a signature gradient if you use one, because Canva lets you apply gradients to brand colours too.
Using your brand kit in a design
Once it's set up, your brand colours appear at the top of the colour panel whenever you change a colour, and your brand fonts show first in the font list. Your logos sit in the brand section of the side panel ready to drag in. On team plans, admins can go a step further with Brand Controls, which restrict people to only the brand's colours and fonts. It's brilliant if you have a virtual assistant or a team making content for you.
Personal brand kits for team members
If you work inside a company's Canva team but also run your own side project, Canva has personal Brand Kits on Teams, Business, Enterprise and some Education plans. Your admin has to switch the feature on, and then you can create one private kit that's separate from the team's assets.
Before you build it: get the basics decided
- Decide your logo versions and export them as clean files, ideally transparent PNGs.
- Pick your colours and write down their hex codes.
- Choose a heading font and a body font that are easy to read on a phone.
- Write two or three lines about your brand voice for anyone creating content.
If you haven't done this yet, my post on brand content for social media walks through what to decide first, and my bio and tagline template pack helps with the words.
My verdict
A Canva brand kit is the fastest way to make every design look like it came from the same business. Set it up under Brand: logos, a colour palette and your fonts. The free version is limited to one palette of three colours, so if branding consistency matters to you, Pro's fuller brand kit is worth it. Keep it simple, use exact colour codes, and add print versions of your colours if you print.
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Frequently asked questions
Can I make a brand kit in Canva for free?
Partly. Canva Free users get one colour palette with up to three colours. Logos, fonts and multiple palettes need Canva Pro or another premium plan.
Where is the brand kit in Canva?
Select Brand in the side panel on the Canva homepage.
How many colours can a Canva brand kit have?
On premium plans, up to 100 palettes with up to 100 colours each. Free users get one palette of three colours.
Can I upload my own fonts to a Canva brand kit?
Yes, on premium plans. Open Fonts in your Brand Kit and upload your font files.
Can my team use my Canva brand kit?
Yes. On team plans everyone can use the Brand Kit, and admins can restrict designs to brand colours and fonts with Brand Controls.
Should I add CMYK colours to my brand kit?
If you print, yes. Canva suggests adding CMYK equivalents of your brand colours for print designs.
