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Salesforce vs Pipedrive: Which CRM Suits Your Sales Team?

Pipedrive suits small sales teams who want a clear visual pipeline and help with meeting admin, with a 14-day trial and no card needed. Salesforce suits growing companies that want sales, service, marketing and commerce in one suite, with a 30-day trial and a Free Suite listed in its edition table. Ask how many departments will use the CRM.

Both are CRMs built for selling, but they start from different places. Pipedrive starts from the pipeline a salesperson works every day. Salesforce starts from a suite a whole company can share. I read Salesforce's Sales Cloud plans page and FAQ, and Pipedrive's plans page and FAQ.

Salesforce and Pipedrive at a glance

SalesforcePipedrive
Free optionFree Suite listed in the edition tableNot listed
Trial30 days on every Sales Cloud edition14 days, no card needed
Entry planStarter SuiteLite
ScopeSales, service, marketing and commerceSales pipeline
Email toolsEmail marketing and analytics on Starter SuiteFull email sync and tracking from Growth
AutomationSales flows and lead routing on Starter SuiteWorkflow automation from Growth
AI helpAI that syncs emails, events and contactsPipedrive Nova meeting intelligence on Lite
Lead captureLead routingLeadBooster and lead scoring on Premium

Salesforce: a suite for the whole company

Salesforce's edition table lists a Free Suite, then Starter Suite, Pro Suite, Core, Advanced and Max. Its FAQ answers the free version question with a free 30-day trial on every Sales Cloud edition, plus a 30-day trial of Starter Suite for up to 10 users.

Starter Suite covers sales, service, marketing and commerce: lead, account, contact and opportunity management, built-in sales flows and lead routing, AI that syncs emails, events and contacts automatically, and email marketing with analytics. Pro Suite adds more customisation, quoting and forecasting, and the upper editions bring in Slack and Tableau.

Pipedrive: a pipeline salespeople like using

Pipedrive's plans run Lite, Growth and Premium and upwards, each with a 14-day free trial and no card needed, and co-workers can join your trial. Lite covers lead, calendar and pipeline management, reports you can generate from a text prompt, and Pipedrive Nova, which prepares a brief before each meeting, transcribes calls and drafts CRM updates for you to approve.

Growth adds full email sync with Gmail or Outlook, bulk emails with open and click tracking, and automations for repetitive tasks. Premium adds LeadBooster for capturing and routing leads, plus custom lead scoring.

The free question, answered by each company

Here's where people get confused. Salesforce's edition table shows a Free Suite, yet its FAQ answers the free version question with a 30-day trial. Pipedrive lists no free plan at all, only a 14-day trial. So if a free CRM is the deciding factor, check Salesforce's Free Suite details on its own page before you rely on it.

The bigger difference is scope. Pipedrive's AI focuses on the meeting admin a salesperson hates. Salesforce's Starter Suite spreads across service, marketing and commerce from the first edition.

Which sales team each CRM suits

Pipedrive suits founders and small sales teams who live in their pipeline, want fast setup and value meeting notes done for them. Salesforce suits growing businesses that want sales, support and marketing on one platform and expect to add teams over time. Compare both with HubSpot vs Pipedrive, and if you're new to CRMs, start with the simplest CRM to start with.

My advice before you choose a CRM

Map your sales process on one page, from first contact to signed deal. If it's one team working one pipeline, run Pipedrive's 14-day trial with your real deals and see how much admin Nova takes off you. If service and marketing need the same customer records, use Salesforce's 30-day trial and invite someone from each team.

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Frequently asked questions

Does Salesforce have a free plan?

Salesforce's edition table lists a Free Suite, while its FAQ answers the free version question with a free 30-day trial on all Sales Cloud editions.

Does Pipedrive have a free plan?

No free plan is listed. Pipedrive offers a 14-day free trial on its plans with no card needed.

What is Pipedrive Nova?

Pipedrive Nova is its built-in meeting intelligence: a brief before each meeting, a transcript of every call and ready-to-approve CRM updates afterwards.

How many users can join the Salesforce trial?

Salesforce's FAQ mentions a free 30-day trial of Starter Suite for up to 10 users.

Which CRM includes email marketing on its entry plan?

Salesforce's Starter Suite lists email marketing and analytics. Pipedrive adds full email sync and bulk emails from its Growth plan.

Can my team join a Pipedrive trial?

Yes. Pipedrive's FAQ says you can invite as many people as you want to join your trial.

Does Salesforce include customer service tools?

Yes. Salesforce describes Starter Suite as covering sales, service, marketing and commerce.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
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