Best White Label SEO Software: 10 Tools for Agencies

Clients want proof that SEO is working, and they want it to look like it came from you. White label tools solve both: the data comes from the software, the branding and the insight come from your agency.

The ten tools below are listed alphabetically and in no particular order, almost all from smaller, specialist providers. Each description comes from the tool's own site, read this week. If you're thinking about reselling more of your work, read why some agencies get better ROI from a white label SEO company.

White label SEO tools at a glance

In the free plan column, Yes means the tool's own site describes free use or a free plan, Trial only means a time-limited trial and No means neither is stated on the pages we read.

Tool	Type	Good for	Free plan
AgencyAnalytics	Agency reporting	White-labelled client dashboards	Not stated
BrightLocal	Local SEO suite	Local SEO for multi-location clients	No
DashThis	Reporting dashboards	Simple branded client dashboards	Not stated
Mangools	SEO toolset	Freelancers needing easy SEO tools	Yes
Nightwatch	Rank tracking	Rankings plus AI visibility	Trial only
Raven Tools	SEO reporting suite	All-round SEO reports	Not stated
ReportGarden	Reporting software	A branded client portal	Not stated
SE Ranking	All-in-one SEO platform	Full white-label SEO platform	Trial only
SEO PowerSuite	Desktop SEO software	Desktop tools and offline reports	Yes
Swydo	Reporting and monitoring	PPC and SEO reporting with alerts	Not stated

Ten white label SEO tools

AgencyAnalytics

Best for: Marketing agencies that want automated, white-labelled client reports and a branded client portal across their marketing channels.

BrightLocal

Best for: Agencies serving local businesses that want white-label local SEO tools and reports presented under their own brand.

DashThis

Best for: Small agencies that want automated, white-label marketing dashboards their clients can understand at a glance.

Mangools

Best for: Freelancers and small agencies that want easy keyword research and rank tracking with whitelabel reports for clients.

Nightwatch

Best for: SEO teams that want rank tracking, AI answer tracking and automated white-label reports in one tool.

Raven Tools

Best for: Small agencies that want white label SEO reports and everyday SEO tools from one long-running toolset.

ReportGarden

Best for: Marketing firms that want a white-labelled client portal where reports and dashboards sit under their own brand.

SE Ranking

Best for: Agencies that want an all-in-one SEO platform with branded reports and white label SEO audits for every client.

SEO PowerSuite

Best for: SEO freelancers who prefer desktop software and want detailed white-label reports to share with clients.

Swydo

Best for: PPC and SEO specialists who want white label reports plus monitoring alerts when client numbers change.

What Google says about third-party SEO tools

Here's a point to remember before you put your logo on any report. Google Search Central says Google doesn't evaluate or endorse third-party SEO tools, that these tools don't have access to Google's internal ranking data, and that you should be wary of tools claiming to be acceptable or approved by Google Search.

When you rebrand a tool's reports as your own, your clients will read every number as your promise. Explain what the data is and where it comes from, especially estimated traffic and keyword difficulty.

Full SEO platform or reporting tool?

Full SEO platforms give you research, audits and rank tracking with white label reports on top. Reporting tools gather data from Google tools and other sources into branded dashboards. Local SEO tools focus on map rankings and listings for local businesses.

Many agencies use one of each: an SEO platform for the work and a reporting tool for client dashboards. Small agencies can often manage with a single platform that does both.

Setting up white label reporting

1. Add your logo, colours and a custom domain if the tool allows it.
2. Build one report template for each type of client.
3. Lead each report with the client's goals, not raw rankings.
4. Add a short written summary of what changed and why.
5. Schedule reports to go out on the same day each month.
6. Review the first few reports by hand before automating.

White label features to compare

• Branding. Logo, colours and your own domain.
• Client access. A branded portal clients can log into.
• Scheduling. Reports sent automatically.
• Data sources. Google tools, rankings and other channels in one view.

AI search visibility

Clients increasingly ask whether they appear in AI answers as well as search results. Some tools now track AI visibility alongside rankings. If your clients are asking, look for that feature and explain clearly what it can and can't measure.

Scaling an agency

As your client list grows, templates save hours. Build report templates by service, automate the data and keep the written summary personal. That mix lets a small team handle many clients without reports becoming generic.

Building reports into the service

Reporting takes time, even with automation, so build it into how you package your SEO work rather than treating it as free extra admin. Agree the format, the schedule and the metrics in your proposal, and review them with the client every few months. It's much easier to adjust a report than to explain why a number the client watches has suddenly vanished.

Do you make white label SEO software? Tool makers can ask to be considered for a featured place on this list.

My plain advice on white label SEO software

Your report is part of your service, so treat it like one. A branded dashboard full of numbers impresses for a month. A short explanation of what happened, what you did and what's next keeps clients for years.

Don't promise rankings the tools can't guarantee. Google's own guidance warns against anyone promising first place, and clients remember promises. For a practical audit process you can brand, see how to run a local SEO audit yourself.

Frequently asked questions

What is white label SEO software?

It's SEO software that lets agencies send reports, audits and dashboards under their own brand rather than the tool's.

Is there free white label SEO software?

Some tools on this list describe free use or a free download. Check the table and each tool's white label options.

Does Google endorse any SEO tools?

No. Google Search Central says Google doesn't evaluate or endorse third-party SEO tools.

Can I use my own domain for client reports?

Several tools offer custom domains or branded client portals. Check each tool's white label features.

Do white label tools include local SEO?

Some specialise in local SEO, with map rankings and local reports for businesses with physical locations.

How often should I send SEO reports?

Monthly suits most clients, with a short summary and clear next steps.