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How to Share a Google Form (Respondents vs Collaborators)

To share a Google Form with people who'll fill it in, click Publish at the top right, choose who can respond under General access (such as anyone with the link), then copy the link or send it by email. To let someone help build the form instead, use the three-dot menu and Add collaborators, which gives them edit access.

There are two very different ways to share a Google Form, and mixing them up is a classic mistake. Sharing with respondents lets people fill it in. Sharing with collaborators lets people edit the questions and see every answer. Send the wrong kind of link and you either get no responses or hand your whole form to a stranger. Here's how to do each one correctly.

Respondents or collaborators?

You want people toShare asWhat they can do
Fill in the formRespondents, via PublishAnswer questions only
Help build or manage itCollaborators, via Add collaboratorsEdit everything, including responses

Step 1: Check your settings first

Before you share, open Settings and decide how responses should work. Google's options include limiting people to one response, which makes them sign in to a Google account, allowing people to edit answers after submitting, showing a summary of results and customising the confirmation message. Setting these first saves you changing things after responses start arriving.

Step 2: Publish the form

Here's the step people miss. Google says that before responders can access your form, you need to publish it, and if it's unpublished, people with the link can't get in. So if someone tells you your link doesn't work, check it's published.

  1. At the top right, click Publish.
  2. To choose who can respond, click Manage.
  3. Under General access, choose anyone with the link, or a specific audience.
  4. To invite named people, add them, and tick the option to notify them with a message if you like.
  5. Click Publish or Publish and notify, then Done.

Step 3: Send it out

  • Copy the link and paste it into an email, social post, website or message.
  • Email it from Forms with the Send button, adding addresses, a subject and a message.
  • Include the form in the email so people can answer without clicking away, a nice touch for short forms.

Google notes that including the form in the email isn't available if your form has a file upload question, so use a link for those.

Share with collaborators

  1. Click the three-dot More menu at the top right.
  2. Choose Add collaborators.
  3. Add their email addresses and send.

Be careful who you add. Google says collaborators can edit any part of your form, including the responses and where they're saved. For someone who only needs to see results, share the linked response spreadsheet with view access instead.

Sharing outside your organisation

If you use Google Workspace for work or school, your form may be limited to people in your organisation by default. Google says that to share it with people outside, you need to turn off the setting that restricts responses to your organisation. If customers say they're being asked to sign in to your company's account, that's why.

Where to share a form for the best response

  • Your email list, with one clear reason to fill it in.
  • A pinned social post or your link in bio.
  • Your website's contact or booking page.
  • A QR code on printed materials at events.

Tell people how long it takes and what's in it for them. "Three quick questions" gets far more replies than a bare link.

Sharing results with your team

Collaborators can see responses, but you might not want everyone editing the questions. A better option for people who just need the answers is to link the form to a Google Sheet and share that spreadsheet with view access. They see every response as it arrives, and your form stays safe from accidental edits. Remember to update access on both files if someone leaves, because sharing settings don't sync between them.

Form links are long and ugly in printed materials. When you copy the link from the Publish options, look for the option to shorten it, which gives you a tidier link for social posts and flyers. Pair it with a QR code for events, so people can scan and answer on the spot.

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Common sharing problems

ProblemLikely fix
Link says the form can't be accessedPublish the form
People are asked to sign inTurn off Limit to 1 response or the organisation restriction
Someone can edit the questionsThey were added as a collaborator; remove them
Responses not arrivingCheck Accepting responses is on

If you share forms for giveaways or events, my guide to running a raffle online is a fun way to use them, and my guide to seeing responses helps you make sense of what comes back.

My verdict

Check your settings, click Publish and choose who can respond, then copy the link or send it by email. Use Add collaborators only for people who should edit the form and see every answer. If people can't open your link, it almost always means the form isn't published or is restricted to your organisation.

Frequently asked questions

How do I share a Google Form with people to fill out?

Click Publish, choose who can respond under General access, then copy the link or send it by email.

Why can't people open my Google Form link?

Google says the form must be published. If it's unpublished, people with the link can't access it.

How do I let someone edit my Google Form?

Use the three-dot More menu and Add collaborators. They can edit everything, including responses.

Why do people have to sign in to my Google Form?

Limit to 1 response requires sign-in, and Workspace forms may be restricted to your organisation.

Can I put a Google Form directly in an email?

Yes, with Include form in email, unless the form has a file upload question.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
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