- LinkedIn analytics tools side by side
- Ten tools that report on LinkedIn
- Personal profile or company page: which LinkedIn analytics do you need?
- The LinkedIn rule to check before you install anything
- Numbers that matter on LinkedIn
- Questions to ask a LinkedIn analytics vendor
- Which LinkedIn analytics tool suits which user
- Turning LinkedIn analytics into better posts
- My plain advice on choosing LinkedIn analytics
- Frequently asked questions
The right LinkedIn analytics tool shows how your posts, profile and company page perform over time, which formats earn comments and what to post next. Check whether it covers personal profiles, company pages or both, and how it connects to LinkedIn. This page lists ten options in no particular order, then explains how to choose safely.
LinkedIn shows some numbers for posts, profiles and pages inside the app, and plenty of people outgrow them. Analytics tools add history, comparisons and reports, which is useful when LinkedIn is where your clients find you.
These are ten LinkedIn analytics tools in no particular order, sorted alphabetically. Some are LinkedIn specialists and others are wider social suites with LinkedIn reporting. Each description comes from the tool's own website, re-checked today. For the bigger picture, see what a LinkedIn profile means for your business.
LinkedIn analytics tools side by side
In the free plan column, Yes means the tool's own site describes a free plan you can keep. Trial only means a free trial and no ongoing free tier. No means the site states neither. Check which LinkedIn features each plan covers.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| AuthoredUp | LinkedIn content tool | Post history and formatting | Trial only |
| ContentIn | LinkedIn content tool | AI drafting with scheduling | Trial only |
| Iconosquare | Analytics suite | Company page reporting | Yes |
| Loomly | Calendar tool | Planning with post results | Trial only |
| Metricool | Planner and analytics | Cross-network reports with a free start | Yes |
| NapoleonCat | Inbox and analytics | Page comments and reports | Trial only |
| Rival IQ | Competitor analytics | Benchmarking company pages | Trial only |
| Sendible | Agency suite | Client reports including LinkedIn | Trial only |
| Socialinsider | Analytics tool | Benchmarks across networks | Trial only |
| Supergrow | LinkedIn content tool | Personal profile growth | Trial only |
Ten tools that report on LinkedIn
AuthoredUp
Best for: Personal-brand writers who want to see which past posts worked and draft new ones.
ContentIn
Best for: Founders who want AI help writing LinkedIn posts and simple performance tracking.
Iconosquare
Best for: Brands who want LinkedIn page analytics alongside other networks, with a small free plan.
Loomly
Best for: Teams who plan LinkedIn content in a calendar and want results in the same place.
Metricool
Best for: Freelancers who want LinkedIn numbers next to their other networks.
NapoleonCat
Best for: Companies with busy LinkedIn pages who handle comments and reports together.
Rival IQ
Best for: Marketers who want to compare their page with competitors' public activity.
Sendible
Best for: Agencies reporting on clients' LinkedIn pages alongside other networks.
Socialinsider
Best for: Agencies and brands wanting LinkedIn benchmarks with other networks.
Supergrow
Best for: Creators who want a LinkedIn-first tool for writing, queueing and tracking posts.
Personal profile or company page: which LinkedIn analytics do you need?
Most people mean two different things by LinkedIn analytics. Personal profile analytics track your own posts and followers, which matters for founders and consultants. Company page analytics track your business page. Some tools cover one, some cover both, so check before you sign up.
The LinkedIn rule to check before you install anything
This is the part people skip. LinkedIn's own help page on prohibited software says it doesn't permit third-party software, including crawlers, bots, browser plug-ins or browser extensions, that scrape, modify the appearance of, or automate activity on its website. Tools that connect through LinkedIn's official access are a different matter from extensions that read your screen. Ask each vendor how it gets its data, and read LinkedIn's current terms before you connect your main profile.
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Numbers that matter on LinkedIn
- Comments show conversation, which is usually worth more than likes.
- Profile views after a post show interest in you, not just the post.
- Follower growth over months beats daily swings.
- Format results compare text, images, documents and video.
- Clicks to your site link activity to enquiries.
If you write long posts, my note on why I stopped batch-writing LinkedIn posts with AI is a useful companion.
Questions to ask a LinkedIn analytics vendor
- Do you connect through LinkedIn's official access or a browser extension?
- Do you cover personal profiles, company pages or both?
- How much history do I see when I connect?
- Can I export reports?
- What happens to my data if I cancel?
Which LinkedIn analytics tool suits which user
- Founders and consultants often want personal profile tools.
- Marketing teams need company page reporting.
- Agencies want client reports across networks.
- Competitive sectors may value benchmarking.
Turning LinkedIn analytics into better posts
Analytics are only useful if they change what you post. Once a month, sort your posts by comments and look at the top few. What did they have in common: a question, a story, a strong opinion, a practical list? Write more of that.
Then look at the bottom few. Were they too salesy, too vague or posted at an odd time? Don't stop posting those topics straight away, but try a different angle. A topic that flopped as a link post might work as a short story.
Finally, connect LinkedIn activity to something that matters to your business, such as enquiries, newsletter sign-ups or booked calls. My guide on growing a newsletter audience on LinkedIn shows one way to turn attention into something you own. That's where the numbers start to mean something for your business, not just a nice chart.
Do you make a LinkedIn analytics or content tool? Tool makers can ask to be considered for a featured place on this list.
My plain advice on choosing LinkedIn analytics
Use LinkedIn's built-in numbers for a month and note the question they can't answer. Then pick the tool that answers that question through an approach you're comfortable with. Safety first, dashboards second.
Frequently asked questions
Does LinkedIn have built-in analytics?
Yes. LinkedIn shows numbers for posts, profiles and pages inside the app, though history and comparisons are limited.
Are LinkedIn browser extensions allowed?
LinkedIn's help page says it doesn't permit third-party software or extensions that scrape, modify or automate activity on its site. Check each tool's approach.
Can I track competitors on LinkedIn?
Some tools benchmark public company page activity. Private numbers aren't shared.
Which matters more, likes or comments?
Comments usually say more, because they show people engaging with your ideas.
Do I need a dedicated tool?
Not always. Start free and upgrade only when you need history or reports you can't get otherwise.
How long before LinkedIn analytics show a trend?
Give it a couple of months of regular posting. Short periods swing too much to read clearly.
Do company page and personal profile numbers differ?
Yes. They're measured separately on LinkedIn, and personal posts often reach more people than company page posts, so look at each on its own terms.
