- Creative project management tools at a glance
- Ten creative project management tools for studios and freelancers
- What makes creative project software different
- Which type of creative project tool fits your team?
- Questions to ask before you pick creative project software
- Mistakes to avoid when you set up a creative workflow
- Handling client files and approvals sensibly
- Why a smaller creative project tool can be a smart pick
- Trying out your creative project shortlist
- Frequently asked questions
Good creative project management software should handle briefs, file versions, client feedback and approvals in one place, without making clients learn a new system. Check proofing, capacity views and export options. This page lists ten options in no particular order, then covers how to choose and what to ask first.
Creative work has its own kind of mess. Three versions of the same logo, feedback arriving by text, email and a voice note, and a client who says the blue was better last week. Creative project management software tries to give all of that one tidy home, with a clear line from brief to approval.
Below are ten options, in no particular order, sorted alphabetically. A few are well-known names and the rest are smaller or more specialised. I've taken each description from the product's own website, so check current details on each site before you decide. If you're setting up the review stage of a content pipeline, my guide to building a content approval system covers the people side as well.
Creative project management tools at a glance
In the Free plan column, Yes means the product's own site describes a permanent free plan. Trial only means a free trial is offered but no ongoing free plan, and No means neither is stated. Free plans nearly always have limits on projects, users or storage, so check them against your own workload.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Asana | Work management app | Tasks, timelines and team requests | Yes |
| Basecamp | Project hub | Simple client and team projects | Yes |
| Filestage | Review and approval tool | Collecting feedback on creative files | Yes |
| Frame.io | Video review platform | Reviewing and approving video work | Yes |
| Hive | Project management platform | Flexible task views and workspaces | Yes |
| Productive | Agency operations software | Projects, resourcing and time together | Trial only |
| Workamajig | Agency management software | Agencies running many client jobs | No |
| Wrike | Work management platform | Structured workflows and requests | Yes |
| Ziflow | Creative proofing platform | Marking up and approving creative proofs | Yes |
| Zoho Projects | Project management tool | Tasks, timesheets and Gantt charts | Yes |
Ten creative project management tools for studios and freelancers
Asana
Best for: Small creative teams who want a familiar task and timeline tool that clients and colleagues pick up quickly.
Basecamp
Best for: Freelancers and small studios who prefer one calm place for messages, files, to-dos and schedules.
Filestage
Best for: Teams who send designs, videos and documents out for comments and want one clear approval trail.
Frame.io
Best for: Video makers and editors who share cuts with clients and want time-coded comments on the footage.
Hive
Best for: Small teams who like switching between boards, calendars and Gantt views of the same creative workload.
Productive
Best for: Agencies and studios who want projects, team capacity and time tracking joined up in one system.
Workamajig
Best for: Creative and advertising agencies who want job intake, resourcing and proofing handled together.
Wrike
Best for: Marketing and design teams who need request forms, approvals and repeatable workflows for busy pipelines.
Ziflow
Best for: Designers and marketers who need reviewers to mark up artwork, video and web pages in the browser.
Zoho Projects
Best for: Small teams already using other Zoho apps who want tasks and schedules in the same family.
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What makes creative project software different
A standard task list works for plenty of jobs. Creative projects add a few demands of their own, so it's worth checking whether a tool handles them or expects you to bolt them on.
- Briefs and requests. A clear way for clients and colleagues to ask for work, with the details you need.
- Proofing and mark-up. Reviewers should be able to comment directly on an image, video or page.
- Version control. You want to know which file is current without opening six folders.
- Approvals. A record of who signed off, and when, saves arguments later.
- Capacity. Seeing who has room this week stops one designer carrying the whole queue.
- Client access. Outside reviewers should join without needing a full account or training.
Which type of creative project tool fits your team?
- Freelancers usually do best with a light project hub and a separate proofing tool for feedback.
- Small in-house marketing teams tend to want requests, calendars and approvals in one place.
- Video and motion teams often care most about time-coded comments on footage.
- Studios and agencies may need capacity planning, time tracking and job management alongside the creative work.
Most teams end up combining a project tool with a review tool. If you're still working out what your team needs day to day, my article on choosing a collaboration tool for remote teams is a useful starting point.
Questions to ask before you pick creative project software
- Can clients comment without creating an account?
- How are file versions tracked and labelled?
- Does it work with the design and video apps we already use?
- Can I see my team's workload at a glance?
- How easy is it to export projects and files if I leave?
- What does the free option include, and where does it stop?
Mistakes to avoid when you set up a creative workflow
- Moving everything over in one go instead of starting with a single live project.
- Letting feedback arrive by email and chat as well, which defeats the point.
- Skipping naming rules for files, so versions pile up and nobody knows which one is final.
- Giving every client a different review process.
- Forgetting to agree how many revision rounds a job includes before work begins.
For help judging any work tool against the time it saves, my guide to productivity tools that really save time sets out the checks I'd run.
Handling client files and approvals sensibly
Creative files often hold client confidential material, such as unreleased products or campaigns. Check where each tool stores files, who can see them and how access is removed when a project ends. If a project includes personal data, such as photos of people, data protection rules may apply. This isn't legal advice, so check the official guidance for your own situation.
Why a smaller creative project tool can be a smart pick
Smaller tools often do a handful of things well, and a studio of three doesn't need an enterprise system. Check that the product is still being updated, read the help pages and test it on one live job before you commit your whole team.
Do you make creative project management software or a proofing tool? Tool makers can ask to be considered for a featured place on this list.
Trying out your creative project shortlist
Pick two or three and run the same small job through each, such as a social graphic with two rounds of feedback. Notice how long it takes to brief, review and approve, and how clear the history is afterwards. Keep the one your team finds easiest and note anything you'd like to ask the maker.
Frequently asked questions
What is creative project management software?
It's software for planning, tracking and approving creative work such as design, video and copy. It usually combines tasks, files, feedback and sign-off in one place.
Do I need a separate proofing tool?
Not always. Some project tools include review and mark-up, while others expect you to use a separate proofing tool. Decide how much feedback you handle before you choose.
Can a freelancer use these tools?
Yes. Many have free or light options suited to one or two people, though limits vary, so check each site for current details.
How do I get clients to use the review tool?
Pick a tool that lets them comment from a link without creating an account, and explain the process in your first message. Keep it to one route for feedback.
What's the biggest mistake when moving to new software?
Moving every project at once. Start with one live job, learn what works, then bring the rest across.

