Yes, TodayTix is a real ticketing company founded in 2013 by Broadway producers, based in New York City, and its terms name the operator as TodayTix, Incorporated. It sells on behalf of event providers. The catch is that tickets are generally non-refundable, and fees apply on top of the ticket.
TodayTix pops up in app-store ads, rush and lottery offers and discount theatre emails, so it's no surprise people stop and ask whether it's the real thing before handing over card details. I've read its terms and what Wikipedia says about the company, so here's what's confirmed, where the catches are, and how to dodge fakes.
Who runs TodayTix
According to Wikipedia, TodayTix was founded in 2013 by Broadway producers Brian M. Fenty and Merritt Baer, and it's headquartered in New York City. Wikipedia also says that in 2025 MARI acquired TodayTix Group, with Brian Fenty staying on as CEO. So there are named founders and a named parent, which is a good sign for a ticket seller.
TodayTix's terms say TodayTix, Inc. is the operator, and they give a New York theatre ticket licence number, which is the kind of detail a scammer site wouldn't bother to publish.
How TodayTix sells tickets
Wikipedia describes TodayTix as a digital ticketing platform for theatrical and cultural events, used through free iOS and Android apps, covering cities including New York City, London, Los Angeles, Chicago and Sydney. It's not a ticket swapping site where strangers sell to each other: its terms say it sells tickets on behalf of event providers or third parties, and that it doesn't set ticket prices or seating.
Its website also lists a Rush and lottery category, which is a way theatres release last-minute or discounted seats. The page doesn't explain the mechanics, so read the rules shown on each offer before you enter.
TodayTix's Buyer Guarantee, in its own words
TodayTix's terms say the guarantee is that the ticket you receive will be the same as the one you purchased through the service. If it isn't, TodayTix says it will provide a comparable or better ticket or a full refund, including fees.
Notice what that covers: the ticket matching what you bought. It isn't a promise that you'll love the show or that you can change your mind.
Refunds, cancellations and Ticket Protection
This is where most complaints would come from, so read it slowly. TodayTix's terms say tickets are not refundable or exchangeable unless that's specified during purchase, or you add Ticket Protection to your order.
- If an event is canceled and not rescheduled, TodayTix says it will provide a voucher for the full purchase price.
- If you'd rather have a refund than a voucher, the terms say you need to make a written request within ten days of the voucher's issuance.
- TodayTix says it won't issue exchanges or refunds for lost, stolen, damaged or destroyed tickets.
- The terms say changes to an event's date or time aren't grounds for a refund.
- If a latecomer can't be admitted, the terms say no refunds will be offered.
Ticket Protection is optional, and its fee is non-refundable according to the terms. The terms say that if you cancel at least 24 hours before the show with it, you get a voucher for the order price, less the Ticket Protection fee.
Fees on TodayTix
The terms say tickets are typically subject to a per-ticket service fee and a per order processing fee. Concierge delivery charges may also apply in some cases. I haven't quoted any prices because they change by show, so look at the full total at checkout before you tap pay.
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| What I checked | What TodayTix's own pages say |
|---|---|
| Who is the operator? | TodayTix, Inc. |
| Who founded it? | Brian M. Fenty and Merritt Baer in 2013, per Wikipedia |
| Does it set ticket prices? | No, its terms say it sells for event providers or third parties |
| Are tickets refundable? | Not unless specified at purchase or covered by Ticket Protection |
| What if a show is canceled? | A voucher for the full purchase price |
Fake tickets and copycat TodayTix messages
Because TodayTix is popular with last-minute buyers, scammers copy the name. Buy inside the official app or website, and never pay a stranger by bank transfer or gift card for tickets they say they're selling on TodayTix's behalf.
- TodayTix's terms say it won't replace lost or stolen tickets, so don't hand your ticket details to anyone online.
- Be suspicious of social media posts selling "spare TodayTix tickets".
- If a message claims your order has a problem, go to the app yourself rather than tapping the link.
Reviews can be faked too, so when you look up opinions on a show or seller, my guide on spotting a fake review is worth a few minutes, and the review sites shoppers use explains which ones are worth reading.
My verdict on TodayTix
It's legit: a real company with named founders, a named operator and published rules. The catch is the refund policy. It's tight, so decide your dates first, think about whether Ticket Protection fits you, and check the total price with fees before you pay.
Frequently asked questions
Is TodayTix a real company?
Yes. Wikipedia says it was founded in 2013 by Brian M. Fenty and Merritt Baer and is based in New York City, and its terms name TodayTix, Inc. as the operator.
Does TodayTix have a Buyer Guarantee?
Yes. Its terms say the ticket you receive will be the same as the one purchased, and if not it will provide a comparable or better ticket or a full refund, including fees.
Can I get a refund from TodayTix?
Its terms say tickets are not refundable or exchangeable unless specified during purchase, or you add Ticket Protection to your order.
What happens if a show is canceled?
TodayTix's terms say that if an event is canceled and not rescheduled, it will provide a voucher for the full purchase price, and a refund instead needs a written request within ten days of the voucher's issuance.
Does TodayTix charge fees?
Its terms say tickets are typically subject to a per-ticket service fee and a per order processing fee, and concierge delivery charges may apply in some cases.
