How to Tag a Page on Facebook (Posts, Comments and Photos)

Tagging a business Page on Facebook is one of the simplest bits of free promotion there is. Thank a supplier, credit a venue, shout out a collaborator, and the tag turns their name into a link people can click. For small businesses it's also how you get noticed by the Pages you'd love to work with.

Facebook's help calls it mentioning when you do it in text, and tagging when you do it on a photo. I'll cover both, following Facebook's own help pages, plus the reason a Page sometimes refuses to show up when you type its name.

Mentioning a Facebook Page in a post or comment

The text version works the same in a post or a comment. Facebook's help says to type @ and then the Page's name, then pick it from the list that appears.

1. Start a new post, or click into a comment box under an existing post.
2. Type @ followed by the first few letters of the Page's name.
3. Wait for the list of suggestions to appear under your cursor.
4. Select the right Page from the list. The name turns into a highlighted link.
5. Finish your post or comment and share it as normal.

The step people skip is choosing from the list. If you type the whole name and carry on without selecting it, you end up with plain text and no tag. On phones the action is the same typed @, though menus vary by app version.

Tagging a Facebook Page in a photo from your own Page

Photo tags work differently and come with an extra condition. Facebook's help says that to tag another Page in your Page's photos, that Page must have allowed others to tag it. If it hasn't, it won't appear when you search.

Facebook's steps for tagging from a Page on a computer are:

1. Switch into your Page so you're acting as the business, not your personal profile.
2. Open the photo you want to tag.
3. Click Tag photo.
4. Click on the person or Page in the photo.
5. Start typing the Page's name and select it when it appears.
6. Click Done Tagging.

Facebook's help describes these clicks for a computer. On the phone app, menus vary by app version, so if you can't find the tag option there, do photo tags from a browser.

What happens after you tag a Page on Facebook

According to Facebook's help, mentioning a Page creates a link, and who can see that link depends on the privacy settings involved. The Page may get a notification, and your post or comment may appear on its timeline.

Notice the word may. You can't force a tagged Page to see or show your post. That's down to its own settings and how its admins manage notifications. So if you're tagging a brand you'd like to collaborate with, treat the tag as a polite nudge, and follow up with a direct message if it matters.

Tag type	Where you do it	Main condition
Mention	In a post or comment, with @ and the name	The Page's settings may stop you mentioning it
Photo tag	On a photo, using Tag photo	The Page must allow others to tag it

Why a Facebook Page won't come up when you tag it

Facebook's help says plainly that, depending on a Page's settings, you may not be able to mention it. Admins can restrict this. If a Page doesn't appear in the list:

• Check the spelling of the first few letters and wait a second for suggestions to load.
• Check you're searching for the Page and not a person or group with a similar name.
• For a photo tag, remember the Page has to have allowed tagging. If it hasn't, you can't add one.
• If it still won't appear, mention the business in plain words and add its web address in the post instead.

Controlling who can tag or mention your own Facebook Page

If you look after a business Page, you're on the other side of this too. Facebook's help says stopping other people or Pages from tagging your Page needs admin access, under the setting called Manage how others can tag or mention your Page.

I'd leave tagging on for most small businesses, because happy customers tagging you is free word of mouth. Restrict it if you're getting spam tags or tags on content you don't want linked to your brand.

Getting more from Facebook Page tags as a small business

A tag works best when there's a real reason for it. A few that I see working well:

• Credit a venue, photographer or co-host in event posts.
• Thank a supplier publicly when you launch something new.
• Mention a partner business in a joint offer so both audiences see the post.
• Tag the Page of a group you spoke at, with a photo from the day.

Don't tag Pages that have nothing to do with the post just for reach. It looks spammy and admins can remove or restrict it. If you want to share a reel you've been tagged in, my guide on copying the link to a Facebook reel shows how. And if your Page is new, it's worth checking whether your Facebook Page comes with a QR code so people can find it offline as well.

Finding an old post where you tagged a Facebook Page

Tagged a Page months ago and want to find the post again? It may have been archived rather than deleted. My walkthrough on finding archived Facebook posts covers where those end up.

Related guides live in the Facebook Help: 80 Guides to Pages, Groups, Ads, Stories and Fixes.

Frequently asked questions

How do I tag a business Page on Facebook?

Type @ and then the Page's name in a post or comment and select it from the list that appears. The name turns into a link to the Page.

Why can't I tag a Page on Facebook?

Facebook's help says that, depending on a Page's settings, you may not be able to mention it. For photo tags, the Page must have allowed others to tag it.

Does a Facebook Page get notified when I tag it?

It may. Facebook's help says the Page may get a notification and your post or comment may appear on its timeline, depending on settings.

How do I tag a Page in a photo on Facebook?

Switch into your Page, open the photo, click Tag photo, click on the Page in the photo, type its name, select it and click Done Tagging.

Can I stop people tagging my Facebook Page?

Yes, if you have admin access. Facebook's help points to the setting Manage how others can tag or mention your Page.