How I added 564 people to my list in December using content downloads

How I added 564 people to my list in December using content downloads

Today I want to show you how you can get more subscribers to your list and generate more leads by using content downloads, a simple way of building your list by offering something of interest to someone reading your blog.

Did you know that content marketing is one of the best tools marketers have for lead generation? In fact, as many as 83% of B2B marketers are using content marketing for lead generation.

Why? The reason is simple: good content gets RESULTS. It helps you build up your subscribers list, generate more leads and improve your conversion rates. Not to mention, it also boosts your influence and can help you become a thought leader in your niche.

How I added 564 people to my list in December via @lilachbullock #listbuildingClick To Tweet

One of the best and easiest ways of using content marketing for lead generation is through content downloads.

Ultimate guide to email marketingNot only that, but they also offer one of the most effective ways for building up your list of subscribers. Email marketing is still one of the most effective ways of generating leads, but in order for your email marketing campaigns to be successful, you will need targeted subscribers to email!

Sure, you can get lots of great leads with other types of downloadable content, but when you’re including content downloads in your blog posts, you are increasing their relevancy to the visitor – which means, more leads and more conversions! They are also easier to produce, as you already have your blog post as a starting point.

First, focus on creating quality content that offers value to your audiences:

– What are your audiences’ interests?

– What do they want to learn more about?

How I added 564 people to my list in December via @lilachbullock #listbuildingClick To Tweet

Then, as you create awesome content for your audience, use the opportunity to add content downloads.

The best type of content to include in content downloads in are guides and how-to posts, or posts with extensive lists of useful tools, apps and so on. These are the types of content that people will download so that they can refer back to in the future, when needed – look at it as an alternative to bookmarking, in a way.

Because they’re already reading/viewing your blog post, then it’s much more likely that the content download is relevant to them => which then means, they are much more likely to CONVERT.

Many websites only tend to have one or two opt-in forms on, such as an e-book or checklist. And while these are great for list building and lead generation, when you add a relevant content download to your guides or how-to posts, they are highly targeted and very specific, hence leading to a higher conversion rate than your other opt-ins.

How I added 564 people to my list in December via @lilachbullock #listbuildingClick To Tweet

How I added 564 people to my list in December using content downloadsContent downloads can be everything from extensive guides, pocket guides, checklists and whatever else you can think of that would bring value to your audience and improve upon the existing blog post.

I often create a checklist to go with the blog PDF  as that offers even more value to my audience and as a result, my conversion rates are much higher.  And they’re super quick and easy to create – just use a tool like Canva, and you can create a checklist for your blog post in just minutes.

Want to see what content downloads look like in action? In my ultimate guide to writing more effective headlines, I realised that my readers would probably love to have a list of awesome title ideas handy, and I was right: by including that PDF, I’ve massively grown my subscriber list within hours of posting the article!

I’ve been using content downloads as part of my lead generation strategy for years now, and every time I do, I see a huge spike in my subscriber numbers.

So, if you want to reach the same results as I do, stop spending all of your marketing budget on ads and rather focus on creating better, more valuable content that will get you to double, or even TRIPLE your conversion rates.

My passion is teaching people just like you, how to use content marketing to generate more leads and improve your conversion rates. Maybe you need someone to hold your hand through creating great content that will bring in more leads. If so, I’m here to help. 

Would you like a FREE planning session where I will help you plan out how to optimise your website, get more conversions and generate more leads?

How I added 564 people to my list in December via @lilachbullock #listbuildingClick To Tweet

Together we will plan out:

– How to create awesome content that help you get more subscribers and generate more leads

– How to get you to become a ‘lazy’ lead generator – do you want to just have LEADS come to you with no effort on your part? I can help you achieve that!

– Generate leads WITHOUT having to spend a fortune on ads

– Optimising your website to increase your conversion rate and revenue

If you want to book your free appointment, just click here.

I can’t wait to see how I can help you boost your conversion rate and generate more leads!

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  1. Michael Hollingsworth on 2017-02-08 at 10:03 am

    This is great advice! I had never considered doing this but now that you’ve mentioned I’m kicking myself for not thinking of this before, will definitely be giving this a try myself now thanks.

  2. Mike McDonald on 2017-02-23 at 5:31 pm

    You gave some great tips … I have been creating my own downloads for people for the last year. Works well when you know what your target market is looking for at that time.

    • Lilach Bullock on 2017-02-24 at 9:12 am

      Thanks Mike 🙂 That’s great to see. Yes, I find that I get a huge spike in numbers as a result, especially when I add a check list 🙂

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