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In today’s podcast episode, we dive deep into the world of digital marketing with Eric Casagrande, the marketing manager at Semrush. Erich brings to the table a wealth of experience and shares invaluable insights on the nuances of SEO, the critical importance of high-quality content, and the secrets behind crafting a successful online presence. We explore the intricacies of building authority and trust through comprehensive content strategies, the power of backlinking, and the balance required to manage content creation, updates, and link acquisition effectively. Erich emphasizes the significance of domain authority, the impact of long-form content, and the foundational role of the EAT (expertise, authority, and trustworthiness) principle in boosting SEO performance. 

He further delves into the strategies for leveraging long-tail keywords, the variety of content necessary for a robust online presence, and the undeniable value of user reviews in establishing authority. Offering a blend of practical advice and strategic insights, Erich advocates for prioritizing the creation of quality content as the cornerstone of any SEO and digital marketing strategy, setting the stage for a thought-provoking discussion on navigating the complexities of the digital landscape.

What you’ll Hear

  • Erich’s Background and Journey to Digital Marketing Success
  • Exploring Semrush
  • Unveiling the Secrets of SEO Success
  • The Power of Backlinking and Domain Authority
  • Balancing Content Creation, Content Updates, and Backlinking

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Erich’s Background and Journey to Digital Marketing Success

Erich Casagrande started his career in communication as a journalist, where he developed a love for high-quality content. Transitioning into digital marketing, he began working with content and soon found himself studying and applying SEO techniques. Four years ago, Erich joined Semrush, where he now manages the marketing actions for the brand in countries like Brazil, Portugal, and Latin America. With his expertise in digital marketing strategies, channel analysis, and content development, Erich has become a key player in Semrush’s global success.

Exploring Semrush

Semrush is a platform widely recognized in the marketing world for its ability to boost visibility and deliver results. It offers a comprehensive toolkit for marketers seeking high visibility and effective SEO strategies. With a massive database of keywords, Semrush allows users to analyze keyword volume, difficulty, and find the best keywords for building high-quality content. In addition, Semrush offers features like site auditing to identify and solve technical issues, and AI-powered tools like the SEO Writing Assistant that provides suggestions on optimizing content based on top search results. Semrush also excels in competitive analysis, helping marketers understand their niche, identify keyword opportunities, and develop personalized marketing strategies.

The Secrets of SEO Success

During the interview, Erich shared valuable insights from Semrush’s latest study on rank factors and how they impact SEO strategies. The study analyzed 16,000 keyword results on SERPs, providing essential guidance for marketers. Among the key findings, text relevance emerged as the main rank factor, emphasizing the importance of understanding user intent and providing high-quality, useful content. Erich emphasized the significance of focusing not just on a single keyword, but on a comprehensive content strategy that targets related keywords. By delivering a complete and valuable user experience, websites can generate traffic for a wide range of related searches, establishing their authority and trustworthiness in the eyes of both users and search engines. Erich also emphasized the role of experience, expertise, authority, and trustworthiness (EAT) in content strategies, explaining that building authority requires a combination of user engagement, positive reviews, and establishing oneself as an expert in the field.

The Power of Backlinking and Domain Authority

In discussing the importance of building domain authority, Erich highlighted the correlation between domain authority and higher rankings. However, he emphasized that backlinking should be approached strategically and with quality in mind. Backlinks should come from reputable websites within your niche, as they indicate that your content is recognized and valued by others. Erich urged marketers to focus on building a digital ecosystem that offers high-quality content across various formats, including blogs, podcasts, videos, infographics, and PDF studies. By providing value and becoming a reference within the industry, authoritative backlinks will naturally follow.

Balancing Content Creation, Content Updates, and Backlinking

For entrepreneurs and business owners with limited time and resources, Erich advised focusing on key areas in a step-by-step approach. Firstly, ensure your website provides a positive user experience and resolves any technical issues. Next, prioritize the creation of high-quality content focused on long-tail keywords with lower ranking difficulty to generate initial traffic and establish authority. Once the momentum is built, continue producing comprehensive content while also investing in content updates and backlinking strategies. He emphasized the importance of consistently publishing great articles that answer user queries and foster engagement.


In this captivating interview, Erich Casagrande shared valuable insights and tips for success in digital marketing and SEO. Through his journey and expertise, we’ve discovered the power of Semrush’s comprehensive marketing platform, the secrets to successful SEO strategies, the importance of domain authority and backlinking, and how to balance content creation, updates, and backlinking efforts. Armed with these insights, entrepreneurs and marketers can take their online presence to new heights and achieve the success they’ve always dreamed of. So, start implementing these strategies, become a trusted authority in your niche, and watch your business flourish.

Connect with Erich Casagrande



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