- The question that decides it: who looks after the shop?
- Four shapes of open store platform
- What stands out on vendor sites right now
- A one-hour test before you commit
- What an open-source shop costs to run
- Mistakes that sink store migrations
- Nine store platforms to look at
- Which shape to choose
- After launch: who carries the work
Choose by how much developer time you have. Merchants who want a working shop with little coding should look at classic all-in-one shop software, while agencies and in-house developers can get more from headless, API-first platforms. If your shop needs to sit on top of orders, stock and accounts, ERP-based commerce is the third route.
The best PrestaShop alternative is the one your team can keep running, not the one with the longest feature page. If nobody on your side writes code, stay with classic shop software; if you have developers on tap, a headless platform gives you more room; and if the shop is one corner of a bigger operation, look at commerce built on an ERP.
This page is for merchants and agencies who want an open-source or self-hostable platform without PrestaShop. The nine platforms are listed further down, each with a one-line note. Most of the page is about the decision itself, because that's where moves like this go right or wrong.
The question that decides it: who looks after the shop?
Every platform on this page will sell a product online. The difference between them is how much building and looking after they expect from you, and that cost lands every month, not just in the launch quarter.
So before you compare features, write down three names. Who'll build the shop. Who'll apply updates and security patches when they arrive. Who'll fix the checkout on a Saturday when a payment provider changes something. If those three names are the same agency, the same freelancer or the same person in your team, you know how much capacity you're buying, and you can match a platform to it. If one of the slots is empty, you've found your answer before reading a single feature list: pick a simpler shape, or budget for a managed service.
Four shapes of open store platform
Classic all-in-one shop software. Install it, choose a theme, add products, go. This is the shape most PrestaShop users already know, and it's the one a merchant without a developer on call can live with. Extensions add the extra features, which is both the strength and the risk: every extension is another thing to update.
European enterprise platforms. These bundle a content system, SEO and analytics with B2B features in one product. They're built for growing brands that work with an agency, so plan for that partnership from day one rather than hoping to set it up alone.
Headless, API-first platforms. The shop's engine and the storefront customers see are separate pieces, joined by an API. That's real freedom for a development team: any front end, any integration, any checkout flow. It also means there's no finished storefront until someone builds one, and someone has to keep it in step with the engine afterwards.
ERP-based commerce. Here the shop sits on top of a system that already runs orders, stock and marketing. If you're tired of copying orders into another tool, this removes the copying. If you only need a shop, it's a lot of system to adopt.
A fifth, smaller route is a fork: software that started life as PrestaShop and kept the familiar layout. A fork such as thirty bees is the shortest hop for a shop that wants a change of direction without relearning everything.
What stands out on vendor sites right now
Two things stood out when the vendor pages for this list were read in November 2026. First, migration is sold as a service. At least one headless vendor's homepage offers a done-for-you migration and build alongside the software, and a fork puts a route to migrate from PrestaShop right on its own site. If you'd rather hand the move to someone else, ask every shortlisted vendor whether they'll do it, and what it includes.
Second, B2B is front and centre. Company accounts, approval steps and customer-specific terms are named on the front pages of several platforms here, not tucked away in a feature matrix. Check the edition, though: a feature on the homepage isn't always in the free download.
A one-hour test before you commit
Don't judge a store platform from a demo video. Give it an hour with your own data, using the free download, community edition or demo the vendor offers.
Spend the first twenty minutes on products. Export a small slice of your catalogue from PrestaShop, say a handful of products with variants, images and a tricky one with several options, and import them. Watch what breaks: variant names, image order, SEO fields, URLs. A platform that mangles five products will mangle five thousand.
Spend the next twenty minutes on the job you do most. If you mostly edit content, change a category page and a banner. If you sell to trade customers, set up a company account and a customer-specific price. If you're an agency, look at how a developer would add a custom field, and how long the documentation takes to answer that.
Use the last twenty minutes on upkeep. Find the update notes for the latest release and read how an update is applied. Find out where security notices are published. If you can't find either within twenty minutes, that tells you how it'll feel when something goes wrong for real.
What an open-source shop costs to run
Open source means you don't buy a licence for the core software. It doesn't mean a free store, and none of the facts gathered for this list gave running costs worth quoting, so I'll describe what drives the bill instead of inventing a figure.
Hosting is the steady cost, and it grows with traffic and catalogue size. Developer time is the big one, and it's front-loaded on headless builds: someone has to build the storefront before you sell anything. Extensions and themes come next, often charged one by one and renewed. Then there's maintenance, which is easy to forget because it's invisible until it isn't: patches, upgrades between major versions, and the odd emergency fix.
Roughly, the classic shape costs least to start and the most in extension upkeep over time; headless costs most to build and less to change later; ERP-based commerce moves cost into the wider system and its consultants. Commercial or cloud editions, where a platform offers them, swap some of that work for a subscription.
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Mistakes that sink store migrations
- Choosing headless because it sounds modern, then discovering nobody is booked to build the storefront.
- Moving products but not redirects. Every old product and category URL needs a home on the new site, or you throw away the search traffic you've earned.
- Recreating every old extension. A move is the cheapest moment you'll ever have to drop features nobody uses.
- Assuming the B2B features on the homepage are in the open-source edition without checking.
- Switching off the old shop on launch day. Keep it read-only for a few weeks so you can check orders, customers and redirects against it.
Nine store platforms to look at
Each line says what kind of platform it is, drawn from the vendor's own site. They're not ranked.
Bagisto
A Laravel-based open-source shop that stretches from a simple B2C store to B2B, multi-vendor marketplaces and headless builds.
Odoo eCommerce
Shop software built into the Odoo business suite, so the website shares one system with orders, stock and marketing.
OpenCart
A long-standing open-source PHP shopping cart with built-in SEO tools, aimed at merchants who want to run a straightforward store themselves.
Saleor
GraphQL-first headless commerce for development teams putting together a composable stack, with a migration and build service on offer.
Shopware
A European commerce platform pairing a built-in CMS and analytics with B2B features, usually set up with an agency partner.
Spree Commerce
Headless commerce for agencies, exposing a REST API and a Next.js storefront starter, and designed to be self-hosted.
Sylius
An open-source headless framework for mid-market and enterprise brands whose requirements are too specific for an off-the-shelf shop.
thirty bees
A fork of PrestaShop, so the closest move for shops that like the shape they know but want a different direction.
Vendure
TypeScript headless commerce with B2B at its core: company accounts, approval flows and terms set per customer, with APIs to reach your ERP.
Which shape to choose
If you're a merchant without a developer on call, choose classic shop software or a close fork, keep the extension list short and put the redirect map at the top of your project plan. If you're an agency with developers who'd rather build than configure, a headless platform gives you the most freedom, as long as the client understands that the storefront is a build and the upkeep is ongoing. If you sell to trade customers and need accounts and approvals, shortlist the platforms that name B2B on their own sites and test those features in the edition you'd run. If the shop is one part of a bigger operation, look at ERP-based commerce first.
For hosted and plugin-based options, see my lists of WooCommerce alternatives and Shopify alternatives, and my guide to B2B ecommerce platforms.
After launch: who carries the work
Launch day is the easy part. On hosted software the vendor handles much of what follows. On open-source and self-hosted software, it's you, your developer or your agency, and a quiet month is the one where nobody checked.
Put three things in writing before go-live: who applies updates and how often, how quickly they'll respond to a broken checkout, and where the backups live and when someone last restored one. If nobody's name fits, pick a platform with a managed service or a simpler shape.
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