Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

Shippo Pricing (2026): Starter, Pro and Premier and Who Each Suits

Shippo shows three plans as of Nov 2026: Starter, which is free, Pro, which shows an entry price in the page text, and Premier, which is contact us. Higher Pro label bands sit in a selector on the page rather than in its text.

Shippo is a shipping app and API for discounted USPS, UPS, FedEx and DHL Express labels, tracking, returns and automations. Its plan boxes look short, so here's the table first, then the small charges that sit around it. They're the part you'll feel once you're shipping every day.

Shippo's three plans as of Nov 2026

PlanPrice as shownBilling basisMain limitWho it suits
StarterFree (as of Nov 2026)FreeUp to 30 labels per month; 1 user login; connect your own carrier account at 5 cents per labelPage: start with a quick and easy shipping solution
ProStarts at $17/mo; annual option $205/year, shown as '10% savings' (as of Nov 2026)Monthly or annualLabel bands from 1-200 up to 10,001 per month are shown in a selector; up to 5 user logins; overage $0.08 per label beyond 10,000 labels per monthPage: grow your business with branded shipping and more support
PremierContact us (as of Nov 2026)Contact usUnlimited shipments; 15+ user loginsPage: scale up with dedicated support and more user access

Only the entry Pro figure appears in the page text. The higher label bands are priced in a selector, so we haven't quoted them; move the selector on the vendor's page to see the figure for your volume.

Two limits that trip up growing sellers

The tier is decided by two things. The first is labels: Starter is free up to 30 labels per month, so a store shipping a handful of orders a day passes that quickly. The second is your own carrier account. If you've negotiated your own rates with a carrier and connect that account, Starter charges 5c per label for it. Pro makes that connection free, and so does Premier.

Logins are the third divider, and the one people notice last: 1 user login on Starter, up to 5 on Pro and 15+ on Premier. If more than one person packs and ships, Starter won't stretch, and you'll be looking at Pro for that reason alone.

Charges that sit outside the plan

The FAQ states there are no hidden fees, and the page lists what you pay as separate items. You pay postage on top of any plan fee. Shipping insurance and global address validation are optional and charged per lookup. Non-US address validation is listed at 9c, 8c and 6c per validation depending on the plan.

If you use the API, calls not tied to Shippo labels, such as tracking, rating and address validation, and the Estimate API are billed separately at API Starter rates. That's most relevant for stores that run tracking pages or rate shopping through their own code.

Upgrading across Shippo plans

  • Starter: carrier discounts, unlimited store connections, international shipping, automations, return labels, shipment tracking, reporting and analytics, and email support.
  • Pro: everything in Starter, plus AI-powered estimated delivery dates, free own-carrier connection, branded tracking pages, notification emails and packing slips, and chat and phone support.
  • Premier: everything in Pro, plus a dedicated account manager, with unlimited shipments.

For a wider view, our guides to ecommerce shipping software and shipping apps for Shopify stores cover the field, and our head-to-head of two popular shipping tools goes into one comparison in depth.

Plain advice on reading Shippo's plans

The page shows a free Starter plan capped at 30 labels a month with a 5c own-carrier charge, a Pro plan from $17/mo with label bands in a selector and free own-carrier connection, and Premier on request. Postage, optional insurance, address validation and non-label API calls are billed on top.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

Count your labels in a busy month and the number of people who'll log in, and check whether you'll connect your own carrier account. Those three answers place you on this page.

Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.

Frequently asked questions

How much is Shippo as of Nov 2026?

The page shows, as of Nov 2026, Starter as Free, Pro starting at $17/mo with an annual option of $205/year, and Premier as contact us. Only the entry Pro figure appears in the page text.

Is Shippo free?

The Starter plan is free, up to 30 labels per month with 1 user login. Postage is paid on top, and connecting your own carrier account costs 5c per label on Starter.

Does Shippo have hidden fees?

The FAQ states there are no hidden fees. You pay postage plus any plan fee, plus optional insurance and address validation lookups, and API calls not tied to labels are billed separately.

How many users does Shippo allow?

Starter allows 1 user login, Pro up to 5 user logins and Premier 15+ user logins.

What happens above 10,000 labels a month on Pro?

The page lists an overage of $0.08 per label beyond 10,000 labels per month on Pro. Premier lists unlimited shipments.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.