Choose a replacement by how you run sessions: live only, live then replayed on autopilot, or community events. Then check two things in every option: how easily attendees register and join, and what you get once the session ends, from recordings and replays to lead data in your CRM. Run one rehearsal on two platforms before moving your next launch.
Live, evergreen, or both? That's the question to answer before you look at a single feature list. WebinarJam pitches itself as a way to turn presentations into sales, with live and evergreen events, sales offers during the session and marketing built in. The eight webinar platforms below cover that same ground in different mixes, in no particular order, for marketers, coaches and trainers.
Who each platform is built for
Marketing teams and lead generation
Livestorm and BigMarker both describe themselves as webinar platforms with marketing tools attached, from branded events to CRM sync and engagement data. Demio adds a no-download joining experience for attendees.
Live sessions that become automated replays
EasyWebinar and WebinarNinja both run live sessions and automated ones, with the idea that your best presentation keeps working after you've delivered it.
Community and creator events
Crowdcast is aimed at people building a community through regular online events rather than one-off sales webinars.
Webinars beside everyday meetings
GoTo Webinar and Zoho Webinar come from providers known for wider meeting and business software, which suits teams who'd like webinars from a vendor they may already use.
Webinar platforms in a table
| Tool | Platform type | Good for |
|---|---|---|
| BigMarker | End-to-end webinar platform | Webinars combined with marketing features |
| Crowdcast | Community event platform | Community events without switching tools |
| Demio | Browser-based webinar platform | No-download webinars with marketing tools |
| EasyWebinar | Live and automated webinars | Turning a live session into an automated one |
| GoTo Webinar | Virtual conferences and webinars | Large online events alongside regular sessions |
| Livestorm | Webinar platform for marketing | Branded events synced to your CRM |
| WebinarNinja | Live, automated and hybrid | Quick setup for live or automated webinars |
| Zoho Webinar | Video meetings and webinars | Everyday video conferencing plus webinars |
Joining is easy to miss, replays are easy to forget
Two moments decide whether a webinar works, and neither shows up in a feature list. The first is joining. If attendees have to download something, create an account or hunt for a link, some of them won't make it. The second is what happens after the session: where the recording goes, whether a replay page is ready, and whether the names, questions and poll answers reach your CRM or email tool.
So the thing to test in any replacement is how attendees register and join, and what hosts get after the session. Platforms here split by who they're built for and how much you set up yourself. Marketing-led tools tend to put more into the after part; community tools put more into the live room.
If you sell during sessions, there's a third check. The tool you're leaving builds offers into the live room, so look at how each alternative lets you show a link or offer while you present, and whether that click is tracked back to the person who registered. Some platforms handle this inside the session; others expect you to share a link in chat and track it somewhere else.
All eight from A to Z
In no particular order, sorted alphabetically. Each line reflects how the vendor describes its own platform.
BigMarker
Best for: Marketing teams wanting webinar software and marketing tools combined into one end-to-end platform, as the vendor describes its product.
Crowdcast
Best for: Creators and community builders who want to reach, engage and grow an audience through online events, all run from one tool, per the vendor.
Demio
Best for: Marketers wanting a simple, no-download webinar experience for attendees plus marketing tools to drive results, with a free plan named by the vendor.
EasyWebinar
Best for: Course creators and coaches running browser-based live webinars, then turning their best session into an automated replay that keeps selling, says the vendor.
GoTo Webinar
Best for: Businesses that want established webinar software that also runs virtual conferences, pitched by the vendor as free of hassle.
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Livestorm
Best for: Marketing teams running branded events, capturing engagement and syncing data to their CRM to show results, in the vendor's own framing.
WebinarNinja
Best for: Small businesses running live, automated or hybrid webinars that turn attendees into leads, with setup the vendor says takes minutes.
Zoho Webinar
Best for: Companies wanting webinars and video conferencing from the same provider, described by the vendor as webinar software for all businesses.
Advice for moving your webinar programme
Don't move during a launch. Pick a quiet week, rebuild your registration page and reminder emails in the new platform, and run a low-stakes session first, such as a Q&A for existing customers. You'll find out how joining and replays work with a friendly audience before you rely on them for a sale. Brief anyone co-hosting too. Moderators, guest speakers and whoever answers chat questions all need a quick run-through of the new controls, because a fumbled screen share in front of a live audience is the moment people remember.
If you run evergreen webinars, export your recording and your best-performing registration copy before you leave, because those took the most effort. For more options, see my guides to webinar software and webinar platforms for course creators.
After the session: a follow-up checklist
- Recording saved and replay page live within the hour.
- Attendees and no-shows sent different follow-up emails.
- Registrant details, questions and poll answers in your CRM or email tool.
- Any offer made in the session linked clearly in the replay and follow-up.
- Notes on drop-off points, so the next session is tighter.
- A decision on whether this session becomes an automated replay.
Do you make webinar software? Tool makers can ask to be considered for a featured place on this list.
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Frequently asked questions
What's the difference between a live and an evergreen webinar?
A live webinar happens at a set time with you presenting. An evergreen or automated webinar replays a recorded session on a schedule, so people can join at times that suit them.
Do attendees need to download anything?
It depends on the platform. Some run fully in a browser, while others prompt for an app. If your audience isn't technical, a browser-based join is usually easier.
Can webinar data go into my CRM?
Many platforms connect to CRMs and email tools so registrations, attendance and questions flow across. Check that your own CRM is named on the vendor's site.
How do I move my evergreen webinar to a new platform?
Download the recording, copy your registration page and email sequence, then rebuild them. Test the full journey yourself as a registrant before switching traffic over.
Do I need consent to record a webinar?
Rules on recording and personal data vary by country. Tell attendees the session is recorded, explain how their details are used and check your regulator's guidance.
How long before a webinar should reminders go out?
Most hosts send one the day before and another shortly before the start. Test timings with your own audience and adjust based on how many people turn up.
