Start by deciding what you want from one vendor. Real estate platforms split into simple agent CRMs, all-in-one suites with IDX websites and lead generation, and AI follow-up tools that sit on top of a CRM you already have. Choose your scope first, then shortlist tools that let you try them before a sales call.
Lofty's own FAQ says it doesn't currently offer a free trial, so you can't test it before you talk to the team. Several of the ten alternatives below do list trials, which makes them easier to try on your own terms. They're in no particular order, and they don't all do the same job.
Decide what you want from a single vendor
Lofty bundles a CRM, IDX websites and lead generation. Before comparing anything else, decide which of those you want from one vendor and which you'd rather buy separately, because the tools here split along exactly those lines.
- A CRM only: you've already got a website and lead sources you like, and you want follow-up organised.
- A full suite: you want the website, the leads and the CRM to come from one login.
- A follow-up layer: you're keeping your CRM and want AI or automation to work leads on top of it.
Most agents who get this wrong end up with two tools doing the same job and nobody sure which one holds the real contact history. Decide the scope and you'll avoid that.
Ten real estate tools side by side
| Tool | Kind of product | Good for |
|---|---|---|
| Bonzo | Automated follow-up | Email, call and text follow-up until leads are ready |
| BoomTown | Lead generation, websites and CRM | Lead generation, IDX websites and lead management help |
| Brivity | All-in-one agent platform | CRM, IDX websites, transactions and recruiting in one |
| Cloze | AI real estate CRM | AI CRM, marketing and lead management for brokerages |
| Follow Up Boss | Real estate team CRM | Leads in one place with automated follow-up |
| Inside Real Estate | Brokerage technology platform | Technology platform for growing brands and teams |
| Propertybase | Salesforce-based real estate CRM | Salesforce-powered leads, listings and transactions |
| Realvolve | CRM with workflow automation | Repeatable workflows and team responsibilities |
| Wise Agent | CRM for agents and brokerages | Contract-free CRM with marketing and transaction tools |
| Ylopo | AI lead nurture | AI agents that qualify buyer and seller leads |
All ten, alphabetically
In no particular order, sorted A to Z.
Bonzo
Best for: Agents who want follow-up by email, call and text to keep going until leads are ready to talk, automated but personal, as the vendor puts it.
BoomTown
Best for: Agents and teams wanting lead generation, IDX websites and CRM with lead management services, from software the vendor says acts like a team member.
Brivity
Best for: Teams that want AI-powered CRM, lead nurture, IDX websites, marketing automation, transaction management and recruiting tools in one connected platform.
Cloze
Best for: Brokerages wanting AI-powered CRM, marketing and lead management, pitched by the vendor as a CRM your agents will love.
Follow Up Boss
Best for: Real estate teams putting leads and contacts in one place with reminders and automated follow-up, on what the vendor calls a flexible, open platform.
Inside Real Estate
Best for: Growing real estate brands, teams and agents who want a technology platform and wider ecosystem, described by the vendor as all-in-one.
Propertybase
Best for: Firms comfortable with Salesforce who want leads, listings, transactions and commissions tracked from a single login; it comes from Lone Wolf.
Realvolve
Best for: Teams with repeatable work who want relationships, workflows, transactions and responsibilities connected, so the vendor says you can see what needs attention.
Wise Agent
Best for: Individual agents, teams and brokerages after a contract-free CRM with marketing and transaction tools, built to manage leads and automate follow-up in one simple platform.
Ylopo
Best for: Brokerages and teams that want AI agents to find, engage and qualify buyer and seller leads; the vendor's line is keep your CRM and replace the rest.
Pure CRMs, full suites and follow-up add-ons
Simple agent CRMs. Wise Agent is a contract-free CRM for agents, teams and brokerages. Follow Up Boss puts leads and contacts in one place with reminders and automated follow-up. Realvolve focuses on workflows and team responsibilities. Cloze brings AI into CRM, marketing and lead management for brokerages. Propertybase is the odd one out, built on Salesforce and aimed at firms that want listings, transactions and commissions in the same system.
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All-in-one suites. Brivity combines CRM, IDX websites, marketing automation, transaction management and recruiting. BoomTown pairs lead generation and IDX websites with CRM and lead management services. Inside Real Estate is a technology platform and wider ecosystem for teams, agents and brands. These are the closest like-for-like swaps if you want everything from one vendor.
AI follow-up on top of a CRM. Ylopo uses AI agents to find, engage and qualify buyer and seller leads, and its own pitch is that you keep your CRM. Bonzo follows up by email, call and text until a lead is ready to talk. Neither is a full replacement on its own; they're a layer you add.
Advice for agents and brokerages
If you're a solo agent, start with a simple CRM. You'll get organised follow-up without taking on websites and lead tools you may never use, and you can add a follow-up layer later. If you're a growing team that wants one login for everything, the all-in-one suites are where to look, but expect more set-up and a longer conversation with sales.
If you love the CRM you've got and the problem is leads going cold, don't switch CRMs at all. Add an AI follow-up tool on top and see if that fixes it. For wider choice, see my list of real estate CRMs and my guide to real estate lead generation.
Questions to ask on the sales call
Some tools here, like Lofty, will want a conversation before you see much. Go in with your questions ready.
- Can I import my existing contacts and their history before I commit?
- Which parts of the platform are included, and which are add-ons?
- If I leave, how do I export my contacts, notes and transaction records?
- Does the follow-up automation work by text, email and call, and who writes the messages?
- How long does set-up take for a team our size, and who does it?
Write the answers down for each vendor. It's the quickest way to see who's offering what, without being swept along by a polished demo.
Do you make real estate CRM or lead follow-up software? Tool makers can ask to be considered for a featured place on this list.
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Frequently asked questions
Does Lofty offer a free trial?
Lofty's own FAQ says it doesn't currently offer a free trial, so you'll need to speak to the team before testing it. Several alternatives do list trials.
What's an IDX website?
It's a real estate website that displays property listings from the local listing service, so visitors can search homes on your site. All-in-one suites often include one.
Should a solo agent buy an all-in-one platform?
Usually not at first. A simple CRM covers follow-up and contact history, and you can add websites or lead tools later if you need them.
Can I keep my CRM and add AI follow-up?
Yes. Some tools are built to sit on top of an existing CRM and work leads by text, email or call, so you don't have to move your contacts.
Are there rules on texting and calling leads?
Yes, and they vary by country and state. Check the rules with your regulator or professional body before you switch on automated texts or calls.
How do I move my contacts to a new real estate CRM?
Export a full copy, including notes and history, and import it into a trial first. Check every field before you switch your team over.
