Yes, Pipedrive has email marketing through Campaigns by Pipedrive, its email marketing add-on. Campaigns gives you a drag-and-drop email builder, templates, segmentation using your CRM data, analytics and workflow automation. It's an add-on to the CRM rather than part of the core product, so check it's on your account before you plan around it.
The short answer, and the word that matters
The tool is called Campaigns by Pipedrive, and the features page describes it as an add-on. That one word is what most people miss. Pipedrive is a sales CRM first, and the email marketing side is something you add to it. If you've signed up for the CRM and can't find a newsletter builder, that's why.
Once Campaigns is switched on, you're working with the same contacts, deals and fields your sales team already uses. That's the real appeal: your marketing emails sit next to the pipeline instead of in a separate tool that needs syncing.
What you get once Campaigns is on
| Area | What Pipedrive says it does |
|---|---|
| Email builder | Drag-and-drop builder with ready-made templates; import your own HTML or start from scratch |
| Segmentation | Segment recipients using Pipedrive data, with filters such as subscription status, bounce reason, send date and unsubscribe date |
| Reports | Opens, clicks and click-through rate, plus total and unique clicks, in real-time reports |
| Contact history | Each contact record shows which emails they received and whether and when they opened them |
| Automation | Workflow automation triggers emails from changes to Pipedrive data, such as drip flows after a sales pitch and autoresponders |
| Scheduling | Send a campaign whenever you choose |
Pipedrive's page also says you can try Campaigns free with full access and no card details needed, as of Nov 2026.
When Campaigns is a good fit
Your list already lives in the CRM
If your contacts are already in Pipedrive, segmenting by real sales data is the strongest reason to use it. You can email people based on where they sit in your pipeline, which a standalone newsletter tool can't see without an integration.
You want sales and marketing on one record
Because each contact record shows which emails someone received and whether they opened them, a salesperson can see that a prospect opened yesterday's email before they pick up the phone. For a small team, that's a quiet advantage.
You need follow-ups tied to deals
The automation side is built around changes in your Pipedrive data. A drip sequence after a sales pitch is the example Pipedrive gives, along with autoresponders. That's sales-led nurture rather than a big content newsletter, and it's where Campaigns makes the most sense.
Add it before you build your plan around it
Pipedrive's features page calls Campaigns an add-on, so the CRM on its own doesn't give you the builder, segmentation and automation described above. You need to add Campaigns first. I'd check your account settings before you promise your team a newsletter from Pipedrive, and I'd be wary of anyone who tells you it's built in as standard.
I also couldn't verify sending limits or which accounts include Campaigns from the pages I worked from, so I'm not going to give you numbers for either. Check those inside your own account.
Email-first tools to compare
Brevo's site lists email marketing, SMS, WhatsApp campaigns and a CRM in one platform, so it comes at the same problem from the email side. MailerLite's features page describes a pop-up builder and a landing page builder alongside email marketing, which suits anyone growing a list from their website. Omnisend lists 335+ pre-built integrations and both email and SMS channels, and it's a common pick for online shops.
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If you're still deciding on the CRM itself, my HubSpot and Pipedrive comparison looks at how the two handle marketing, and my roundup of email marketing software for small businesses covers the dedicated tools.
My verdict for a sales-led small business
If Pipedrive already runs your sales and your emails are mostly follow-ups, offers and nurture tied to deals, add Campaigns and keep everything in one place. If your business lives on a weekly newsletter, pop-ups and landing pages, a dedicated email tool will serve you better, and you can still connect it to your CRM. Either way, decide based on what your emails are for, not on which logo you already pay for. My list of Pipedrive alternatives helps if the CRM itself is the question.
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Frequently asked questions
What is Pipedrive's email marketing tool called?
Campaigns by Pipedrive.
Is Campaigns built into the Pipedrive CRM?
Pipedrive's features page describes Campaigns as an add-on, so you add it to the CRM.
Can I build emails without code?
Yes. Campaigns has a drag-and-drop builder and templates, and you can also import HTML.
Can I segment contacts?
Yes, using Pipedrive data and filters like subscription status and bounce reason.
What can I measure?
Opens, clicks and click-through rate, plus total and unique clicks.
