How to Use Eventbrite: Set Up, Sell Tickets and Manage Guests

Eventbrite's own how-to page groups the job into six parts: setting up an account, creating an event, marketing it, reading reports, managing attendee registration, and handling payments and taxes. Its Help Center adds a topic on creating an event, with separate articles for the settings that change from one kind of event to another.

This guide follows those two sources and turns them into a start-to-finish walk-through. Where the steps depend on the type of event you're running, it says so, and it points to the Help Center article titles rather than guessing at every button label.

Your first Eventbrite event, step by step

1. Set up your account. The vendor's how-to page puts account setup first, and you need an Eventbrite account to create and publish events.
2. Create the event and choose its format. Pick in-person, online or hybrid, then fill in the event page: summary, description, images and video, and, if you want them, the agenda and FAQ sections.
3. Pick the right event type. If the event repeats or runs in time slots, the Help Center has separate articles on recurring and timed entry events.
4. Add your ticket types. Create each ticket type you need, then add extras such as add-ons, promo codes or early bird tickets.
5. Set up the order form. Decide what you need to know about each guest and set the order form to collect it.
6. Publish and promote. Publish now or schedule a publish time, then use the email, ad and tracking link tools.
7. Look after orders once sales start. Use reports to see where orders come from, and manage attendees, refunds and transfers from your account.

The sections below fill in the detail behind each stage, starting with what the platform says it can do.

What Eventbrite's own pages say it covers

Area	What the vendor's pages say
Getting started	The how-to page groups its walk-through into account setup, creating an event, marketing, reports, attendee registration, and payments and taxes
Event formats	Event pages can be designed for in-person, online or hybrid events
Writing help	AI-powered copywriting can draft an event summary, description and tags
Event page sections	Customisable video, agenda and FAQ sections
Tickets	Custom tickets with promo codes and early bird options, plus add-ons such as merchandise, grab bags and food and drink vouchers
Marketing	Email to your community, Eventbrite Ads, Facebook and Instagram ads, tracking links and tracking pixels
Reports	Where ticket sales come from and how ad campaigns perform
Attendees	Custom order forms, plus orders, refunds, transfers and emailing attendees from your account
On the door	An Organizer app for iOS and Android, with Help Center articles on checking in guests

Building the event page

The vendor's page says AI-powered copywriting can draft an event summary, description and tags. Treat what it produces as a first draft and check every detail against your plans before you publish.

The same page lists customisable video, agenda and FAQ sections on the event page. If you already know the running order, or you can predict the questions guests will ask, those sections give you a place to put that information on the page itself.

Before you publish, go through the smaller settings the Help Center files under creating an event. It lists articles on customising your event link, adding images and video, changing capacity, privacy settings, scheduling a publish time, and cancelling or unpublishing an event.

Tickets, add-ons and promo codes

The vendor's page says you can offer custom tickets with promo codes and early bird options, and sell add-ons such as merchandise, grab bags and food and drink vouchers alongside them.

• Keep ticket names clear. Each ticket type should say plainly what it includes.
• Early bird tickets: the Help Center lists articles on early bird tickets and on automatic ticket changes.
• Seating: reserved seating and holds each have their own Help Center articles, so read them before you set up a seated event.
• Promo codes: the vendor's page lists them as part of custom ticketing, alongside early bird options.

Running online and hybrid events

The Help Center topic lists articles on online-only and hybrid events, including a Zoom connection. If you're hosting a webinar or a mixed-room event, read those articles before you set the event up, because the settings differ by event type.

The Zoom connection has its own troubleshooting article in the Help Center too. If your event lives mostly online, it's also worth comparing dedicated tools in my guide to the best virtual event platforms before you decide where to host it.

Spreading the word once it's live

The vendor's page lists its marketing tools as email to your community, Eventbrite Ads, and Facebook and Instagram ads, plus tracking links and tracking pixels.

It also says reports show where ticket sales come from and how ad campaigns perform. Read the two together: the marketing tools are how you reach people, and the reports are where the vendor says you can see which sources and campaigns turned into sales.

Reports, attendees and the day itself

Custom order forms collect what you need from guests, and the vendor's page says you can manage orders, refunds and transfers and email attendees from your account.

For the day itself, Eventbrite has an Organizer app for iOS and Android. The Help Center lists articles on creating events in the app and checking in guests with it, so read those before your doors open.

What to know before you start

• You need an Eventbrite account to create and publish events.
• Reserved seating, recurring or timed entry, and online or hybrid events each have their own setup articles, so the settings you see depend on the event type.
• Zoom is an option for online events, and it has a separate troubleshooting article in the Help Center.
• The detailed Help Center articles sit behind a bot check, so the steps here follow the how-to page and the Help Center topic list rather than every button label.

Is Eventbrite the right home for your event?

Eventbrite's own pages put ticketing, the event page, marketing tools and reports in one account. If you're weighing it up against others, my round-up of event ticketing platforms compares the options, and if you need scheduling, speakers and logistics as well as tickets, the guide to event management software covers the bigger tools.

My take on getting started with Eventbrite

Follow the vendor's own order: account, event page, tickets, order form, then publishing and promotion. Read the Help Center article for your event type before you build, set up your tracking links before you promote, and check the reports once sales start.

Frequently asked questions

Do I need an account to use Eventbrite?

Yes. You need an Eventbrite account to create and publish events, and the vendor's how-to page starts with account setup.

Can Eventbrite handle online events?

Yes. The vendor's page says you can design event pages for in-person, online or hybrid events, and the Help Center covers online-only and hybrid events, including a Zoom connection.

Can I schedule when my event goes live?

Yes. The Help Center lists an article on scheduling a publish time for your event.

How do I check guests in at the door?

Eventbrite has an Organizer app for iOS and Android, and the Help Center lists articles on checking in guests with it.

Can Eventbrite write my event description?

The vendor's page says AI-powered copywriting can draft an event summary, description and tags.

Can I sell extras with tickets?

The vendor's page says you can sell add-ons such as merchandise, grab bags and food and drink vouchers alongside tickets.