The most useful Make.com integrations for a small business are the ones that carry an enquiry from first contact to first reply without anyone retyping it. Start with the app where enquiries arrive, add booking and reply, then publishing. Check who maintains each connection and how it signs in before you rely on it.
A small business doesn't need Make connected to everything. It needs one enquiry to travel from the moment someone gets in touch to the moment they hear back, with nobody copying details from one app to another.
So this page follows that journey. Nine apps that list a Make connection on their own sites are grouped by the stage of an enquiry: capturing it, booking it, replying to it, and publishing and nurturing afterwards. They're listed in no particular order. This isn't Make's own catalogue; each entry is based on the vendor's own integration page.
Who built the connection matters
Not every Make connection is built the same way. One booking tool's Make app is published by an outside developer, and the booking company says it doesn't endorse apps it didn't publish itself. One email platform's set-up needs an API key you generate in your account. And one website builder describes its Make page as informational only.
None of that rules an app out, but it changes what you check. Before you build a lead flow on a connection, find out who maintains it, how it signs in, and what happens if that changes. A connection maintained by the vendor itself is usually the one to lean on for anything that brings in customers.
The nine apps at a glance
| Tool | App type | What it does in Make |
|---|---|---|
| Beehiiv | Newsletter publishing | Newsletter sign-ups and nurture through Make |
| Brevo | Email and SMS | Email and SMS follow-ups triggered from other apps |
| Cal.com | Booking | Triggers when a booking is made, moved or cancelled |
| Crisp | Live chat and inbox | Syncing chats, leads and requests to a CRM |
| Jotform | Forms | Form submissions that trigger texts or contact updates |
| MailerLite | Email marketing | Adding enquiries to email lists through Make |
| Tally | Form builder | New form responses that run automated actions |
| Typeform | Forms and surveys | Submissions passed into multi-step automations |
| Webflow | Website builder | Reacting to site form submissions and CMS changes |
Four stages of an enquiry
Capture it
Forms are where most enquiries start. Tally's help page documents a Make integration that runs actions on each new response and says it's available to all its users. Typeform frames Make as the route for apps not in its own directory. Jotform lists example workflows such as texting someone when a form is completed.
Book it
Cal.com has a Make app that starts workflows when a booking is created, rescheduled or cancelled, or when a meeting ends, plus a module to pull a list of bookings. Its app page says it's published by a third-party developer, not by the booking company.
Reply or chat
Crisp's plugin page says chats, leads and requests can sync to a CRM or marketing platform through Make. Brevo connects email and SMS to other apps through Make, with a three-step set-up that includes an API key. MailerLite's page gives a short set-up: create a scenario, pick the app and test it.
Publish and nurture
Beehiiv lists Make as an integration for its newsletters. Webflow describes Make, formerly Integromat, as a way to react to site events such as form submissions and CMS changes, though its page says it's informational only.
My advice for a first automation
Build one flow before you build ten. Pick the stage where enquiries get stuck most often, usually the gap between a form arriving and someone replying, and automate only that. Run it on real enquiries for a fortnight, check nothing has been lost, then add the next stage. Keep a simple note of every scenario, which apps it touches and who set it up, because that note saves hours when something breaks.
If you're still deciding whether Make is the right automation platform, our guide to workflow automation tools compares the wider field.
The nine apps, one line each
Beehiiv
Best for: Newsletter publishers who want Make connected to their publication, which the vendor lists as available on all plans.
Brevo
Best for: Businesses sending email and SMS who want other apps connected through Make without code, set up with an API key from their account.
Cal.com
Best for: Service businesses taking bookings who want workflows to start when a booking is created, rescheduled or cancelled, or when a meeting ends.
Crisp
Best for: Small support and sales teams whose chats, leads and requests should flow into a CRM or marketing platform through Make, as the vendor describes it.
Jotform
Best for: Owners collecting enquiries by form who want each submission to start a Make scenario, such as sending a text or updating an email contact.
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MailerLite
Best for: Small businesses on email marketing who want contacts added from other apps through a short Make scenario set-up the vendor documents.
Tally
Best for: Anyone using simple online forms who wants each new response to run a set of automated actions, with ready-made templates to start from.
Typeform
Best for: Teams using forms and surveys that need submissions passed into multi-step automations, especially for apps outside its own directory.
Webflow
Best for: Website owners who want Make to react to site events such as form submissions and CMS changes.
The first enquiry flow to build
- Trigger: a new form response or chat lead arrives in the app where enquiries start.
- Record: add or update the contact in your email or CRM tool, with a tag for where they came from.
- Reply: send an instant acknowledgement so the person knows you've got their message.
- Book: include your booking link, and let a new booking update the contact again.
- Alert: notify whoever handles enquiries, so a real person follows up the same day.
- Check: once a week, compare enquiries received with contacts created, so you spot any that slipped through. If you're comparing Make with other automation platforms, our comparison of two other automation platforms covers the alternatives.
Do you make an app that connects with Make? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
This guide is part of my AI for Small Business: 25 Plain-English Guides to Automation, Marketing, Sales and Admin.
Frequently asked questions
What is Make.com used for in a small business?
Make connects your apps so information moves between them automatically, such as sending a new form enquiry to your email list and notifying you. It's a visual automation tool, so most flows need no code.
Is Make the same as Integromat?
Yes. Make was formerly called Integromat, and some app pages still mention the old name.
Who maintains an app's Make connection?
It varies. Some connections are built by the app's own company, and some by outside developers. Check the app's own integration page, because that tells you who to contact if it breaks.
Do I need an API key to connect apps to Make?
Some apps ask for one. You generate it in your account with that app and paste it into Make. Others sign in through a standard connection screen.
Which Make integration should a small business set up first?
Start with the app where enquiries arrive, usually a form, chat or booking tool, and connect it to the place where you reply. That one flow tends to save the most time.
How do I stop a Make scenario losing enquiries?
Test it with real enquiries, keep error notifications switched on, and regularly compare enquiries received with records created. Make's own run history shows any scenario that failed.
