The right HubSpot webinar integration depends on what you need in your CRM after the session: new contacts from registrants, attendee behaviour you can score and segment, or the session content itself. Integrations differ between tools and some sit on specific plans, so decide which data you need before you choose a platform.
After a webinar, your follow-up is only as good as the data that lands in HubSpot. If all that arrives is a list of names, everyone gets the same thank-you email, whether they stayed for the whole session or left after two minutes.
That's why this page groups nine webinar and event platforms by what they say flows into HubSpot, not by features or size. They're in no particular order, and nothing here is crowned. Every claim comes from each vendor's own integration page; HubSpot's own app directory wasn't checked for this list.
Contacts, behaviour or content: what lands in HubSpot
A HubSpot integration isn't one thing across webinar tools. Some push registrants in as contacts. Some pass attendee actions you can use for lists, lead scoring and workflows. One says its sync covers session data such as transcripts, summaries and attendee details. And some simply list HubSpot as a connection without saying how deep it goes.
Plans matter too. One platform here marks its HubSpot connection as available only on a higher plan, and others may differ by plan or event type. So decide first whether you need contacts created, engagement data you can act on, or content you can reuse, then check the connection on the plan you'd be on.
Sorted by what reaches your CRM
Registrants as contacts
Livestorm describes its connection as native and says registrants are pushed to HubSpot as contacts. WebinarNinja says registrants can be captured and segmented for follow-ups. Zuddl, an event-first platform, describes a two-way flow of registration data with HubSpot CRM.
Attendee behaviour for lists and scoring
Goldcast, a B2B event platform, says you can build dynamic lists, activate lead scoring and trigger workflows from registrant and attendee actions. Demio adds registrants to lists and triggers workflows, but its integrations page marks the HubSpot connection as Premium only.
Session content
Zoho Webinar says its HubSpot sync covers session data such as transcripts, summaries and attendee details, which is more than registrant records alone.
HubSpot listed, depth not described
WebinarGeek gives HubSpot its own integration page. EasyWebinar lists HubSpot among its CRM integrations. Swapcard, an event platform, lists HubSpot under registration and CRM. Their pages don't describe what data moves, so ask before you commit.
The nine platforms, one line each
Demio
Best for: Marketers who want webinar registrants added to HubSpot lists and workflows triggered, and who are on the plan that includes the connection.
EasyWebinar
Best for: Small teams wanting a webinar tool that lists HubSpot alongside Salesforce, Pardot and several email platforms in its integrations.
Goldcast
Best for: B2B marketing teams wanting HubSpot lists, lead scoring and workflows driven by what registrants and attendees do, on an event-first platform.
Livestorm
Best for: Teams running browser-based webinars who want registrants pushed into HubSpot as contacts without exporting spreadsheets, as the vendor describes it.
Swapcard
Best for: Event organisers running larger events who need a platform that lists HubSpot under registration and CRM integrations.
WebinarGeek
Best for: Businesses choosing a webinar platform that gives HubSpot a dedicated integration page, next to Salesforce, ActiveCampaign and Pipedrive.
WebinarNinja
Best for: Course creators and consultants who want webinar registrants captured and segmented in HubSpot for follow-up emails, per the vendor.
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Zoho Webinar
Best for: Sales and marketing teams that want session content, such as transcripts, summaries and attendee details, synced into HubSpot rather than only registrants.
Zuddl
Best for: Event teams needing registration data exported to and imported from HubSpot CRM, which the vendor describes as a two-way flow.
All nine platforms in one table
| Tool | Platform type | What reaches HubSpot |
|---|---|---|
| Demio | Webinar platform | Registrants added to lists and workflows triggered |
| EasyWebinar | Webinar tool | A webinar tool listing HubSpot among its CRM links |
| Goldcast | B2B event platform | Lists, lead scoring and workflows from attendee actions |
| Livestorm | Webinar and event platform | Registrants pushed to HubSpot as contacts |
| Swapcard | Event platform | Event registration with HubSpot listed as a CRM |
| WebinarGeek | Webinar platform | A webinar platform with a dedicated HubSpot page |
| WebinarNinja | Webinar tool | Capturing and segmenting registrants for follow-ups |
| Zoho Webinar | Video webinar platform | Transcripts, summaries and attendee details synced |
| Zuddl | Event platform | Two-way registration data for events |
Advice before you connect a webinar tool to HubSpot
Write down the one follow-up you want to send after your next webinar, then work backwards. If it's a simple thank-you and replay link, registrants as contacts is enough. If you want different emails for people who attended, left early or asked a question, you need attendee behaviour in HubSpot. If your sales team wants to know what was discussed, look at tools that sync session content.
Then run one small webinar with the integration switched on and check what appears on a contact record in HubSpot, field by field, before you plan a campaign around it. If you're still choosing a webinar platform in general, our guide to other webinar platforms covers more options.
Webinar tool or event platform?
Three tools here are event-first: they're built for conferences, virtual events or B2B event programmes, with webinars as one format among several. They suit teams running bigger or recurring events. The others are webinar tools first, which tend to be simpler to set up for a regular session. If what you really need is a meeting tool for small calls rather than a webinar, our guide to video conferencing software is a better fit.
Do you make a webinar or event platform that connects to HubSpot? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
How do I connect a webinar platform to HubSpot?
Most webinar platforms connect through their own HubSpot integration, set up from the platform's integrations settings. Check the vendor's integration page for what data moves and which plans include it.
Do all webinar integrations send the same data to HubSpot?
No. Some create contacts from registrants, some pass attendee behaviour for lists and scoring, and one says it syncs session content such as transcripts and summaries.
Can I score leads in HubSpot based on webinar attendance?
Yes, if your platform sends attendee actions to HubSpot. Some integrations describe lead scoring and workflows triggered by what attendees do, while others only send registrant details.
Is the HubSpot integration included on every webinar plan?
Not always. At least one platform here offers its HubSpot connection only on a higher plan. Check the plan details on the vendor's own site before you commit.
What's the difference between a webinar tool and an event platform?
A webinar tool focuses on presenting a session to an audience. An event platform covers wider virtual or hybrid events, such as agendas, networking and multiple sessions, with webinars as one part.
Should I test the HubSpot sync before a big webinar?
Yes. Run a small test session, register a few test contacts and check exactly what appears on their HubSpot records, so there are no surprises after the real event.
