The right Heyflow replacement is the one whose editor lets you rebuild your strongest ad funnel quickly, because that decides how often you'll test. Quiz and assessment builders suit scored funnels, step-by-step funnel builders suit mobile landing pages, and form or chat builders suit conditional questions. Choose the type first, then try two.
Heyflow's own homepage leads with funnels that lift return on ad spend, so the job to replace is a lead funnel for ad traffic, not a contact form. Two names you might expect here no longer fit: Formaloo's site now sells AI operations systems and Feathery's now targets insurance and wealth workflows, so neither is a row.
The eight that remain split into three kinds of builder: quiz and assessment funnels, step-by-step funnel and landing page builders, and form builders with conditional logic, one of them chat-style. The sections below take each kind in turn, with what to check before you rebuild.
If your funnel is a quiz or a score
involve.me says it's a quiz and funnel builder. Interact says its quizzes and assessments guide people to a next step. ScoreApp describes itself as an assessment and scorecard builder. If your ads promise a result, such as a score or a product recommendation, this group is where to start.
If you go the quiz route, write the result pages before the questions. You'll know what each question is for, and what the visitor gets in return for an email address.
If it's a step-by-step page built for phones
Perspective says its funnels are made for mobile. Leadpages describes an AI landing page builder with templates and analytics. Choose this group when the ad lands on a short run of screens rather than a quiz with a result. My funnel builders guide goes wider if you also sell straight from the funnel.
If it's a form or a chat
Fillout says it stores responses in the tools you already use. forms.app describes itself as an online form builder. Landbot builds chatbots that qualify leads across WhatsApp and websites, per its site, which feels different from a form: one question at a time, in a conversation. Whichever you pick, check it handles the consent wording and privacy links your forms need.
If you came from forms rather than funnels, my Typeform alternatives page is closer to that job, and the AI form builders guide covers tools that draft questions for you.
Make a quiz, funnel or form builder that fits one of these scenarios? Send it in for a place on this page.
Quiz, page or form: the comparison table
| Tool | Free option | Group on this page |
|---|---|---|
| Fillout | Not stated | Form or chat |
| forms.app | Free plan | Form or chat |
| Interact | Free plan | Quiz or assessment |
| involve.me | Not stated | Quiz or assessment |
| Landbot | Not stated | Form or chat |
| Leadpages | Not stated | Funnel or landing page |
| Perspective | Free trial | Funnel or landing page |
| ScoreApp | Not stated | Quiz or assessment |
Advice for rebuilding your best funnel
Rebuild the funnel that brings in most of your leads today in two of these tools, not a template from their gallery. The editor is what you'll live with, and it decides how often you'll bother to test a new question or headline.
- Copy every question, branch and score rule from the current funnel before you start.
- Check the tool can pass hidden fields such as campaign and ad set into your CRM.
- Install your ad pixels and confirm conversion events fire on the final step.
- Preview on a phone as well as a laptop.
- Time how long a small change takes, such as rewording one question.
Score each rebuild on three things: how long it took, how easily a teammate could change it without help, and whether every lead arrived in your CRM with its answers and campaign details intact. If both tools pass the third test, let the first two decide.
Every builder on the shortlist
In no particular order; anything in quotation marks is the vendor's wording.
Fillout
Best for: Forms, surveys and quizzes "your audience will answer".
forms.app
Best for: Teams that want a "free form builder" with "unlimited responses".
Interact
Best for: Product recommenders that capture "each person's email".
involve.me
Best for: Capturing and qualifying leads with a "built-in CRM and email automation".
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Landbot
Best for: Supporting customers as well as qualifying leads, with AI agents that "connect with your stack".
Leadpages
Best for: Testing pages that "improve themselves with A/B testing and Smart Traffic".
Perspective
Best for: Funnels for "qualified leads, online sales and appointments", built from templates.
ScoreApp
Best for: Qualifying prospects with "personalised scoring" in data-driven assessments.
What to carry over from the old funnel
Before you switch off the old funnel, export what you'll need later. Some of it lives only in the old builder, and it's easy to lose in a move.
- Past responses and leads, so your CRM history stays complete.
- Any scoring or routing logic, written down in plain words.
- The URLs used in live ads, so you can update them on the same day.
- Consent wording on the final step, checked against your own privacy policy.
Then move your ads across in one go and watch lead quality for the first few days, comparing it with the same days on the old funnel. Keep the old funnel ready to switch back for a short while.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What's the difference between a funnel builder and a form builder?
A funnel builder strings several screens together around one conversion, often for ad traffic. A form builder collects answers. Some tools here do both, with conditional logic in between.
Are quiz funnels good for B2B leads?
They can be when the result is useful to the buyer, such as an assessment score. Keep the quiz short and make the result worth giving an email for.
Will my ad tracking still work after I switch?
Only if you reinstall pixels and check conversion events on the new pages. Test with a small campaign before moving everything across.
Why aren't Typeform, Jotform or Tally here?
They have pages of their own on this site, so this list keeps to other names.
Should I move every funnel at once?
No. Move your strongest funnel first, compare results for a week or two, then move the rest in order of the leads they bring in.
Can a chatbot replace a lead form?
For some audiences, yes. A chat flow asks one question at a time, which can feel lighter. Test it against your current form on the same ad before deciding.
