The main alternatives to an all-in-one webinar tool split into two camps: webinar-first platforms that attendees join in the browser, and wider B2B events or content platforms that run webinars as one part of a bigger programme. Decide which camp you need before you compare features, because switching between them changes who on your team has to learn the tool.
Your webinar programme has probably changed since you picked Livestorm. Perhaps you're running more events in person now, perhaps sales wants better lead data, or perhaps you just want something simpler. Whatever's behind it, the reason you're leaving should decide where you land, and that's what this page is built around.
The nine tools here are listed in no particular order and alphabetically. Each description is drawn from the vendor's own site, so read any claim as theirs. You'll find the decision that matters first, then the tools, then what to take with you when you go.
Webinar tool or events platform? Answer this first
These nine tools look alike on a feature grid, but they come from two different places, and that matters more than any single feature.
Webinar-first tools. Demio, BigMarker and ClickMeeting all say in their own page text that attendees join in the browser with no download, and the third of those offers a free trial that doesn't ask for payment details (as of Nov 2026). WebinarGeek keeps things simple and interactive, and Zoom Webinars brings webinars to teams who already run their meetings on that video-meeting software. They're a good match for a marketer who runs the webinars personally and wants to get set up fast.
Events and content platforms that also run webinars. ON24, Goldcast, Zuddl and RingCentral Events describe webinars as one piece of a wider events or content programme, with lead data, recordings turned into content, hybrid conferences and community features around them. They're built for a team where events, content and sales all touch the same tool.
Moving from one camp to the other changes more than the software. A webinar-first tool is usually run by one marketer. An events platform often brings in ops, sales and content people, each with their own logins and needs. If only one person will run it, a big platform can feel like too much. If five teams need the data, a simple webinar tool can leave them out.
Five questions to ask before you switch
- Who will run it week to week? One marketer and a whole events team need different tools.
- Do attendees need to install anything? Every download step loses some of your registrants.
- Where does the data go? Check the tool syncs registrations and attendance with the CRM you already use.
- What happens after the live session? Ask about on-demand replays, automated webinars and turning recordings into content.
- Will you run in-person or hybrid events too? If yes, a webinar-only tool may leave you buying a second platform later.
Nine webinar platforms from A to Z
BigMarker
Best for: Marketers who want webinars, events and on-demand content in one no-download platform that the vendor calls AI-powered.
ClickMeeting
Best for: Selling seats to a webinar: it lists ticketing, secure payments and discount codes alongside live, automated and on-demand sessions.
Demio
Best for: Marketing, sales and customer success teams running no-download webinars built to generate leads and track results (vendor claim).
Goldcast
Best for: B2B marketers who want each webinar and event recording turned into clips, blog posts and social posts afterwards (vendor claim).
ON24
Best for: Enterprise teams that want webinar data turned into sales-ready leads and personalised buyer journeys (vendor claim).
RingCentral Events
Best for: Branded webinars and events with a community feel, from the product that used to be called Hopin.
WebinarGeek
Best for: Hosts who want easy webinar software with interactive features and their own brand kept centre stage (vendor wording).
Zoom Webinars
Best for: Organisations that want webinars ranging from simple sessions to full broadcast production, with repurposing and insights (vendor claim).
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
Zuddl
Best for: Running webinars alongside virtual, in-person and hybrid conferences, and capturing leads at other events by scanning badges (vendor claim).
Side by side
| Tool | Kind of tool | Good for |
|---|---|---|
| BigMarker | Webinar and events platform | Webinars, events and on-demand in one place |
| ClickMeeting | Webinar platform with ticketing | Selling seats to webinars |
| Demio | Webinar platform for marketers | Lead generation webinars with no download |
| Goldcast | B2B video and events platform | Turning recordings into content |
| ON24 | Enterprise webinar platform | Webinar data feeding the sales team |
| RingCentral Events | Webinars and events, formerly Hopin | Branded events with a community feel |
| WebinarGeek | Webinar software | Simple, interactive, on-brand webinars |
| Zoom Webinars | Video-meeting company webinars | Teams who already run meetings on Zoom |
| Zuddl | Modular B2B events platform | Webinars plus hybrid and in-person events |
My advice for marketers changing webinar tools
Run your next real webinar on the shortlist before you sign anything long term. Invite a small, friendly audience, run it end to end, and then look at what landed in your CRM afterwards. The live session is the easy bit. The registration emails, the replay, the follow-up data and how long it all took to set up are what tell you whether a tool will save your team time.
For more help, my guide on how to decide which webinar software is best for your business goes through the choice step by step, my list of webinar software for 5,000 attendees helps if your sessions are growing fast, and my piece on how long a webinar should last is worth a read before you rebuild your schedule.
What to export before you cancel
- Registrant and attendee lists for every past webinar, with the questions they answered when signing up.
- Recordings of sessions you still promote on demand, plus any slides and handouts.
- Chat, poll and Q&A logs if your sales or product teams use them.
- Any embedded registration forms or landing pages that will break when the old account closes.
Do this a week before your contract ends, not on the last day, so there's time to chase anything that won't export cleanly.
Do you make webinar or virtual event software? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What's the difference between a webinar tool and an events platform?
A webinar tool focuses on live and on-demand online sessions. An events platform adds conferences, in-person or hybrid events, networking and lead tools, with webinars as one part.
Do attendees need to download anything to join a webinar?
Several webinar tools say attendees join in the browser with no download. Check this on any tool you shortlist, because every install step loses some attendees.
Can I move my past recordings to a new webinar tool?
Usually yes. Download your recordings and re-upload the ones you still promote on demand. Check whether replay links and registration pages will change.
What is an automated webinar?
It's a recorded session that runs on a schedule as if it were live, so people can register and watch without you presenting each time.
Should my webinar tool connect to my CRM?
If you use webinars for leads, yes. Ask each vendor to show registrations and attendance landing in your own CRM during the demo.
How long does it take to switch webinar platforms?
For a small team, a few weeks is common: set up branding, rebuild registration pages, connect your CRM and run one test session before going live.
