Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

Status Page Tools (2026): 10 Ways to Keep Customers Informed

Status page tools publish the state of your service, tell subscribers when something breaks and post updates until it's fixed. They don't find the outage for you; that's a monitoring job. Pick by where the page is hosted, who you need to notify and how many services it covers. Ten options follow, in no particular order.

When your app falls over, the first thing customers do is look for somewhere that tells them what's going on. If there's nowhere to look, they email you, tweet at you or quietly decide you're unreliable. A status page is that somewhere.

The ten tools below are listed alphabetically and in no particular order. Every description comes from each vendor's own website, as of Nov 2026. I've grouped them by how they're built further down, because that's where the real differences sit.

Status page tools side by side

ToolTypeGood for
Atlassian StatuspageHosted status pageSubscriber messages by email, text and in-app
Better StackHosted status pageA branded page on your own domain
CachetOpen source, self-hostedSelf-hosting a free open source page
HundHosted status pageMonitoring and status updates in one hosted page
InstatusHosted status pageGetting a public or private page up fast
OpenstatusOpen source, with a hosted optionOpen source code you can host yourself
SorryHosted status pageUpdates across several products
Status.ioHosted status pagePlanned maintenance notices
StatusGatorStatus aggregatorWatching the status of the vendors you rely on
StatusPalHosted status pageTeams that need certified security practices

Ten status page tools for telling customers what's happening

Atlassian Statuspage

Best for: Teams that want to manage subscribers inside one tool and send the same incident message by email, text and in-app, as its page describes.

Better Stack

Best for: Businesses wanting a branded status page with their logo, a subdomain or custom domain, interactive charts and dark mode, from a wider monitoring platform.

Cachet

Best for: Developers happy to run their own status page for free; its page says the project is being rebuilt as v3 on Laravel, Tailwind and Filament.

Hund

Best for: Companies that want checks and customer updates in one place, with no punitive subscriber limits or per-page penalties for internal pages, its page says.

Instatus

Best for: Small teams after a quick start, with public or private status pages, incident handling with colleagues and a free plan named on its page.

Openstatus

Best for: Engineers who'd like code under AGPL-3.0 they can self-host, or the hosted version, with global uptime checks and incident response alongside the page.

Sorry

Best for: Companies with several products, since each subscriber keeps one profile tied to their email and chooses the channels and components they hear about.

Status.io

Best for: Operators who schedule maintenance often, as its page says it updates component statuses automatically and reminds subscribers before planned work.

StatusGator

Best for: Teams that depend on third-party services and want every vendor's status gathered on one page, plus a status page of their own.

StatusPal

Best for: Buyers who ask about security first, since its page says its practices are independently audited and certified against ISO/IEC 27001:2022.

Hosted, open source or aggregator: how these status pages differ

Hosted pages you sign up for. Instatus, Atlassian Statuspage, Hund, StatusPal, Sorry, Status.io and Better Stack all run the page for you. The differences are in the detail: subscriber management, how many products or components one page covers, maintenance reminders, security paperwork and branding. If you want something live today with nothing to maintain, start here.

Open source you can run yourself. Cachet and Openstatus publish their code. Self-hosting gives you control over the data and the design, but you're also the person who keeps it running, which matters more than it sounds (see the next section).

An aggregator. StatusGator's main job is the other direction: it watches the status of the services you depend on and pulls them onto one page. That's useful when your outage is really a supplier's outage and your support team needs to know first.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

Host your status page away from the thing that can fail

Here's the part most people miss when they compare these tools. A status page is the page people look for when your site is down. If it sits on the same server, the same domain setup or the same DNS as the product that's failing, it goes down at the same moment and tells nobody anything.

So before you choose, ask two plain questions: where is the status page hosted, and does it keep working when my own site is offline? For a hosted tool, check it lives on separate infrastructure. For a self-hosted one, don't put it on the box it's meant to report on.

There's a search reason too. Google Search Central's guide to HTTP status and network errors says Google's indexing pipeline removes URLs that persistently return a server error from the index. A long outage isn't only a customer problem, so telling people quickly and fixing it fast both matter.

A status page isn't a monitoring tool

Most status page tools can show checks, and some include them, but the job is communication: publish the state, notify subscribers, post updates, close the incident. Finding the outage in the first place is a different tool. If that's what you need, my lists of website monitoring tools and free uptime monitoring cover detection, and incident management software covers on-call and response.

Five things to check before you set one up

  1. Is the page hosted somewhere separate from your product, including DNS?
  2. Can customers subscribe by the channels they use, such as email or text?
  3. Can you split the page into components, so a problem with one feature doesn't look like a total outage?
  4. Can you schedule maintenance notices in advance?
  5. Will it use your own domain and branding, so customers trust it's really you?

Do you make a status page tool? Tool makers can ask to be considered for a featured place on this list.

My plain advice on choosing a status page

Decide first whether you want to run it or rent it. If nobody on your team wants another server to look after, a hosted page is the sensible route, and the choice comes down to subscribers, components and branding. If you're technical and want control, open source is a fair option, as long as you host it well away from your product. Either way, set it up before you need it. A status page created in the middle of an outage is already too late.

Then write two or three message templates now, while you're calm: investigating, identified, resolved. On the day, you'll only need to fill in the gaps.

Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.

Frequently asked questions

What is a status page?

It's a public or private page that shows whether your service is working, lists current incidents and planned maintenance, and lets customers subscribe to updates.

Is a status page the same as uptime monitoring?

No. Monitoring detects that something's down. A status page tells your customers about it. Some tools do both, but they're separate jobs.

Where should a status page be hosted?

Somewhere separate from your own product, so it still loads when your site doesn't. Ask any vendor whether the page keeps working when your servers are offline.

Can I self-host a status page?

Yes. Some status page projects are open source and can run on your own server. Just don't host it on the same machine or network as the service it reports on.

What should a status page include?

Components for each part of your service, current incidents, a history of past ones, planned maintenance and a way to subscribe by email or another channel.

Does a public status page help or hurt trust?

Handled well, it helps. Customers forgive outages far more readily when they're told what's happening, so clear, honest updates usually win more goodwill than silence.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.