- Content management systems side by side
- Ten CMSs for building and running a website
- Open source, all-in-one platform, or built for marketing teams?
- Self-hosted or hosted: what changes for you
- Who'll be editing the site?
- Six things to check before you commit to a CMS
- My advice on picking a CMS for your website
- Frequently asked questions
The best content management system depends on who'll run the site and how much control you want. Open-source systems you host yourself give the most freedom, hosted visual builders handle the technical side for you, and enterprise suites are built for marketing teams. Ten CMSs follow in no particular order, each described from its own website.
A content management system is the software behind a website's pages, posts and media, the bit you log into to change things without touching code. Choose well and the site's easy to run for years; choose badly and every change becomes a job for a developer.
The ten below are listed alphabetically, in no particular order, and each description comes from the project's or company's own website, read as of Nov 2026. WordPress here means the open-source software you install, not a hosting service.
Content management systems side by side
| Tool | Type | Good for |
|---|---|---|
| Concrete CMS | Open-source CMS | Teams of creators, designers and developers |
| Craft CMS | Content-first CMS | Content modelled your own way |
| HubSpot CMS Hub | CMS inside a customer platform | Websites tied to a CRM |
| Joomla | Open-source CMS | Websites and online applications |
| Optimizely CMS | Enterprise CMS for marketers | Marketing teams using AI inside the CMS |
| Statamic | Laravel-based CMS | Developers who already work in Laravel |
| TYPO3 | Open-source enterprise CMS | Enterprise sites on open source |
| Wagtail | Python CMS built on Django | Python and Django teams |
| Webflow | Visual website builder with a CMS | Designers who build visually |
| WordPress.org | Open-source publishing software | Blogs and websites you host yourself |
Ten CMSs for building and running a website
Concrete CMS
Best for: Teams where content creators, designers and developers all need to build, author and publish content, from a free, open-source project.
Craft CMS
Best for: Developers and agencies who want content modelled their own way, with its own cloud hosting option and a plugin store.
HubSpot CMS Hub
Best for: Businesses already using HubSpot for marketing or sales that want the website and CRM on one platform, with free CMS tools to start.
Joomla
Best for: Building websites and online applications on a free CMS made entirely by volunteers from all over the world.
Optimizely CMS
Best for: Marketing teams who want AI working inside the CMS, handling SEO, AI visibility and performance updates, plus a hub for campaigns.
Statamic
Best for: Laravel developers who want a CMS built on the framework they know, with addons, starter kits and, in its words, a kind-hearted community.
TYPO3
Best for: Organisations that want an open-source CMS pitched at enterprise, with long-term support releases and a public development roadmap.
Wagtail
Best for: Python and Django teams who want an open-source CMS that gives everyone on the team the tools to manage content at enterprise scale.
Webflow
Best for: Designers who build visually and want content pulled straight into page layouts, with headless APIs for when they need them.
WordPress.org
Best for: Anyone happy to host their own site who wants open-source publishing software with its own directories of plugins, themes and block patterns.
Open source, all-in-one platform, or built for marketing teams?
Here's what you'll notice reading the CMS websites side by side. Several of them lean on the words open source. WordPress.org's title is 'Blog Tool, Publishing Platform, and CMS', Concrete CMS calls itself 'a Free and Open Source Content Management System for Teams', TYPO3 is 'The Open Source Enterprise CMS', Craft CMS says it's 'Built on the power of open source', and Wagtail is a 'Django Content Management System'. Joomla's title even says 'try it! It's free!'.
Statamic takes a different line, promising 'the answer to your frustrating CMS problems'. Then there are the platforms. Webflow's page invites you to 'Build scalable websites visually', HubSpot's says 'Build your website on our free CMS tools', and Optimizely's describes 'An agentic CMS built for marketers'.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
That's the split you might not guess. With the open-source systems you get the software, then find hosting and look after updates yourself. The two big platforms sell the CMS inside a wider product that runs the hosting for you, and the agentic one is pitched at marketing teams rather than individual site owners.
Self-hosted or hosted: what changes for you
- Self-hosted, open source. You download the software and run it on hosting you choose. You get full control and no lock-in, but updates, backups and security are your job, or your developer's.
- Hosted platform. The company runs the servers, updates and security. You trade some freedom for less maintenance, and moving away later can mean rebuilding.
- Enterprise suite. Built for teams with workflows, permissions and marketing tools, and usually more than a small business needs.
- Developer-first CMS. Some systems are built on a particular language or framework, such as Python or Laravel. They're excellent if your developer already works in it, and hard going if nobody does.
Who'll be editing the site?
The people who change the site day to day matter more than the feature list. If it's you on a Sunday evening, pick a system with an editor you find easy, because a CMS you dread logging into won't get updated. If it's a team, look at roles and permissions so writers can draft and someone else can publish. If a developer builds it and hands it over, ask them to show you how to edit a page before the project ends.
Comparing the big names? My guides to Squarespace vs WordPress and choosing a DIY website builder go into more detail.
Six things to check before you commit to a CMS
- Who will host it, and who looks after updates and backups?
- How easy is the editor for the people who'll use it every week?
- Can I export my content if I leave?
- Does it have the plugins or integrations I need, such as forms, ecommerce or a CRM?
- Does it support more than one language, if I need that?
- Is there a community or partner network I can call on for help?
Do you make a content management system? Tool makers can ask to be considered for a featured place on this list.
My advice on picking a CMS for your website
Start with who'll run the site, not with features. A small business owner who wants to post updates without help is usually happiest on a hosted platform, or on a well-supported open-source system with a good host. A developer building something custom will prefer a framework-based CMS they already know. A marketing team with campaigns, approvals and personalisation to run is who the enterprise suites are built for. Whatever you choose, make sure you can export your content, so the decision isn't forever. Developers wanting an API-first setup can read about headless CMS platforms.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What is the best content management system?
There's no single best one. Open-source systems suit people who want control, hosted platforms suit people who want less maintenance, and enterprise suites suit marketing teams with bigger workflows.
What is a CMS?
A content management system is software that lets you create, edit and publish website content, such as pages, posts and images, without writing code for every change.
Is there a free CMS?
Yes. Several systems here describe themselves as free or open source on their own sites, as of Nov 2026, and one platform offers free CMS tools. You'll still need hosting for a self-hosted system.
What's the difference between self-hosted WordPress and a hosted builder?
With self-hosted WordPress you install the open-source software on hosting you choose and look after it yourself. A hosted builder runs everything for you, with less freedom to change how it works.
What is a headless CMS?
A headless CMS stores content and sends it to a website or app through an API, leaving the design to a separate front end. Some CMSs here offer headless APIs as well as their usual editor.
Can I switch CMS later?
Yes, but it's work. Content can usually be exported, while designs, plugins and URLs often need rebuilding, so plan your redirects to keep the search traffic you've earned.