Sales coaching software helps managers improve how reps sell, either by scoring real calls and pointing out what to fix, or by letting reps practise conversations with an AI buyer before they talk to a real one. Pick by which of those two jobs you need first. Ten options follow, alphabetically and in no particular order.
Most sales managers want to coach more and don't have the hours. Listening back to calls one by one doesn't scale past a handful of reps, and new hires often learn objection handling live on a prospect, which is the worst place to learn it.
This list is about coaching. If you mainly want call recording and deal insights, my conversation intelligence software guide covers that side. Every description below comes from each vendor's own website, read as of Oct 2026.
Sales coaching platforms at a glance
I checked the free plan column on each vendor's own website, as of Oct 2026. Yes means the page names a free plan, a free version or an open source edition. Trial only means it names a time-limited free trial. Not stated means the page I read named neither, so check the vendor's own site before you sign up.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Allego (Refract) | Revenue enablement platform | Learning, coaching and content in one platform | Not stated |
| Avoma | AI meeting assistant with coaching | Notes, scheduling, call scoring and coaching together | Trial only |
| Balto | Contact centre AI | Real-time guidance on every live call | Not stated |
| Exec | AI training platform | Roleplays with personas that push back | Not stated |
| Hyperbound | AI sales roleplay and coaching platform | Realistic roleplays with instant feedback | Not stated |
| Mindtickle | Revenue enablement platform | Readiness, training and AI coaching at scale | Not stated |
| Quantified | AI coaching for life sciences | Pharma reps practising with HCP personas | Not stated |
| Second Nature | AI role play training | Role play training across sales, support and HR | Not stated |
| Siro | AI coaching for recorded conversations | Coaching in-person and phone sales conversations | Not stated |
| Yoodli | AI roleplay platform | Onboarding, partner sellers and manager training | Not stated |
Ten sales coaching tools for reps and their managers
Allego (Refract)
Best for: Enablement teams that want learning, coaching, content and digital selling unified, with AI role play and the conversation intelligence that was Refract.
Avoma
Best for: Small sales teams wanting meeting notes, scheduling, automated call scoring and personalised coaching in one tool, starting with just the parts they need.
Balto
Best for: Contact centres that want real-time answers and guidance for agents during every call, plus auto-scoring of all interactions for QA.
Exec
Best for: Sales, service and support teams practising with AI personas that push back and handle objections, then scoring real conversations to see what's improving.
Hyperbound
Best for: B2B sales teams who want reps training on realistic AI roleplays with instant feedback, from a vendor named in a Gartner market overview of the category.
Mindtickle
Best for: Larger revenue teams improving rep performance at scale through personalised training, AI coaching and tailored buying experiences.
Quantified
Best for: Pharma and life sciences commercial teams whose reps practise high-stakes calls with an AI healthcare professional persona, scored against approved criteria.
Second Nature
Best for: Enterprises in insurance, telco, financial services and tech running AI role play training for sales, support, call centre and HR teams.
Siro
Best for: Field sales teams recording conversations in person, on mobile phones or on video, then evaluating them with scorecards and reports.
Yoodli
Best for: L&D and enablement teams running realistic roleplays for onboarding, partner sellers and manager feedback conversations, scored on skills like clarity and empathy.
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Roleplay practice and call review are two different jobs
Here's what reading the vendor pages made clear. Refract's own web address now says Refract AI Software is now Allego Conversation Intelligence, so a familiar coaching name has folded into a bigger enablement platform. And most of the newer names lead with AI roleplay, where reps practise on a simulated buyer before a real call. That's a different job from reviewing calls after they've happened.
Call review tells you what went wrong. Roleplay lets a rep fix it without losing a deal. Most teams end up wanting both, but start with the gap that's losing you deals today.
Three ways coaching software works
- AI roleplay. Reps talk to an AI persona that plays a prospect, pushes back and raises objections, then get scored feedback. It's useful for onboarding, product launches and certification.
- Call scoring. Real calls get recorded, transcribed and scored against your criteria, so managers see patterns across the team and coach the right thing.
- Live guidance. Prompts appear on the rep's screen during the call itself. You'll see this most in contact centres, where calls follow a similar path.
What to ask in a coaching software demo
- Can we build roleplay scenarios from our own deals, objections and buyer personas?
- Does it score against our sales methodology or only a generic one?
- How does it handle in-person and mobile calls, not just video meetings?
- Will reps want to use it, or will it feel like surveillance? Adoption is the whole game.
- Does it connect to our CRM so coaching links to deal outcomes?
Coaching works best when it sits beside the tools reps already sell with, so ask each vendor which dialers, meeting tools and CRMs it connects to before you sign.
Do you make sales coaching software? Tool makers can ask to be considered for a featured place on this list.
My plain advice on choosing sales coaching software
If your reps are new or you're launching something, start with AI roleplay. It gives reps practice they can't get anywhere else, and it doesn't need a manager on every session. If your team's experienced and the problem is consistency, start with call scoring, because the patterns are already sitting in your recordings.
Whichever route you take, run a pilot with your most sceptical reps. If they keep using it without being chased, it'll work for everyone else. And if your team makes a lot of outbound calls, pair it with one of the power dialers I've listed.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What is sales coaching software?
It's software that helps sales reps improve, by scoring their real calls, giving guidance during calls or letting them practise conversations with an AI buyer.
What is AI sales roleplay?
It's practising a sales conversation with an AI persona that acts like a real prospect, raising objections and pushing back, then getting scored feedback on how you handled it.
Is sales coaching software the same as conversation intelligence?
They overlap. Conversation intelligence records and analyses calls for deal insight. Coaching software uses those calls, or roleplay, to help individual reps improve.
Can sales coaching software work for field sales?
Yes. Some tools record in-person conversations and mobile calls, not just video meetings, so field reps get coached too.
Is there a free trial of sales coaching software?
One tool here names a free trial on its own site, shown in the free plan column as of Oct 2026. Most others work through a demo, so ask for a pilot with your own team.
