As of October 2026, HeyGen is free for up to 3 watermarked videos a month. Creator costs $29 a month, or $24 a month billed annually, Pro starts at $49 a month, and Business is $149 a month plus $20 per seat a month.
HeyGen runs on credits, so every paid plan comes with a monthly pot of credits you spend across avatars, voice and video generation. The plan price tells you the size of the pot and which features you can use. Here's the full breakdown from HeyGen's pricing page and FAQ.
HeyGen pricing at a glance
| Plan | Price | Credits | Video length |
|---|---|---|---|
| Free | $0 | 3 videos a month, watermarked | Up to 1 minute each |
| Creator | $29 a month, or $24 a month billed annually | 600 credits | 1080p export, no watermark |
| Pro | From $49 a month | 1,000 credits, with higher tiers available | Up to 30 minutes each |
| Business | $149 a month plus $20 per seat a month | 1,500 credits | Up to 60 minutes each |
| Enterprise | Contact sales | Custom | Custom |
HeyGen's toggle labels the annual option as 2 months free. Monthly subscriptions are billed each month; annual subscriptions are billed once a year at a lower effective monthly rate.
What the free plan gets you
- 3 videos a month, with a HeyGen watermark
- Videos up to 1 minute each
- Access to Avatar IV and Video Agent
- One custom video avatar, plus 500+ ready made presenters
- 30+ languages
HeyGen says you don't need a credit card to start on Free, which makes it a low risk way to test an avatar before paying.
What Creator and Pro add
| Feature | Creator | Pro |
|---|---|---|
| Monthly credits | 600 | 1,000 |
| Export quality | 1080p | 4K |
| HeyGen branding removed | Yes | Yes |
| Custom video avatar with your own voice and likeness | Yes | Yes |
| Languages and dialects | 175+ | 175+ |
| HeyGen Voice text to speech | Up to 10 hours | 16+ hours |
| Avatar V | Limited usage | Included, with first access to new models |
| Translation script editing and proofreading | No | Yes |
Pro also lists access to Seedance 2.5, VEO 3.1 and Nano Banana for video and image generation, cinematic avatars, faster processing and the highest usage limits.
What a HeyGen credit buys
HeyGen describes credits as its single currency for video and asset creation. The catch is that a credit doesn't buy a fixed amount: the number a video uses depends on which AI model you pick, how long the video is and how complex the generation is. So 600 credits on Creator isn't a set number of videos. If you mostly make short talking head clips, it'll stretch further than if you're generating cinematic scenes with the newest models.
How HeyGen credits roll over
This is the rule that makes annual billing more attractive than the price gap alone suggests. HeyGen's FAQ says monthly subscribers' unused credits roll over for one more month, while annual subscribers' credits accumulate until their annual renewal date. If your video output is lumpy, say a big launch every quarter, annual billing lets you bank credits for the busy months.
There's a sting in the tail: credits don't carry over after cancellation. When you cancel, you keep your paid features and remaining credits until the end of the billing cycle, then your account moves to Free and unused credits are lost.
Upgrades and downgrades
HeyGen lets you switch tiers whenever you like. Upgrades take effect straight away, with prorated billing and the extra credits added immediately. Downgrades wait until the end of your current billing cycle, so you keep your plan and credits until then. That makes it safe to upgrade for a busy month and drop back afterwards.
Business plan for teams
Business is $149 a month plus $20 per seat a month, with 1,500 credits, videos up to 60 minutes, twice the concurrency of Pro and 5 custom video avatars. Business users can also buy one time credit top ups, while Creator and Pro users get more credits by upgrading to a higher plan or tier.
How to choose a HeyGen plan
- Start on Free to test an avatar and see whether the output suits your brand.
- Move to Creator if you need 1080p, no watermark and your own voice avatar.
- Choose Pro if you need 4K, videos longer than a few minutes or translation proofreading.
- Pick annual billing if your output varies month to month, so credits build up until renewal.
- Only consider Business when several people need to create and collaborate.
If you want to compare before committing, read HeyGen vs Synthesia, or see how to use HeyGen to understand what a credit buys in practice.
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My verdict
For most small business owners making social clips and explainers, Creator at $24 a month on annual billing is the plan I'd start with: no watermark, your own avatar and enough credits to post regularly. Pro is for people producing long or high resolution video every week. And remember the cancellation rule: use your credits before you leave, because HeyGen doesn't let you keep them.
Frequently asked questions
How much does HeyGen cost?
As of October 2026, HeyGen is free for 3 videos a month. Creator is $29 a month or $24 a month billed annually, Pro starts at $49 a month and Business is $149 a month plus $20 per seat a month.
Is HeyGen free?
Yes. HeyGen's Free plan lets you create up to 3 watermarked videos a month, up to 1 minute each, with no credit card required.
How many credits does HeyGen Creator include?
HeyGen Creator includes 600 credits a month. Pro includes 1,000 credits and Business includes 1,500 credits.
Do HeyGen credits roll over?
Monthly subscribers' unused credits roll over for one more month; annual subscribers' credits accumulate until their renewal date. Credits don't carry over after cancellation.
Can I cancel HeyGen any time?
Yes. HeyGen says downgrades and cancellations take effect at the end of your current billing cycle, then your account moves to the Free plan.
What are HeyGen credits?
Credits are HeyGen's single currency for video and asset creation. How many a video uses depends on the AI model, the video's duration and the complexity of the generation.
How much is HeyGen Business?
HeyGen Business costs $149 a month plus $20 per seat a month, with 1,500 credits, videos up to 60 minutes and 5 custom video avatars.
Does HeyGen Pro export in 4K?
Yes. 4K video export is a Pro only feature on HeyGen's pricing page; Creator exports in 1080p.
