Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

How to Remove Safe Search on iPhone in Google and Safari

To turn off SafeSearch on iPhone, open the Google app, tap your profile picture, then Settings and SafeSearch, and choose Off. In Safari, sign in to Google and change it on Google's SafeSearch settings page. If you see a lock icon, the setting is managed by a parent, school, network or device admin and you can't change it yourself.

SafeSearch is Google's filter for explicit results, and on a lot of iPhones it's switched on without the owner choosing it. Sometimes that's because Google thinks you might be under 18, sometimes it's your network, and sometimes it's simply reset. Here's how to change it, and how to tell when it's locked by someone else.

Turning SafeSearch off in the Google app

  1. Open the Google app on your iPhone.
  2. Tap your profile picture or initial at the top right.
  3. Tap Settings, then SafeSearch.
  4. Choose Off, or Blur if you'd like a middle setting.

If a lock icon appears at the top right of the SafeSearch screen, the setting is locked and the options won't change. More on that below.

Changing it when you search in Safari

If you search Google in Safari rather than the Google app, the setting lives in your Google Account or browser. Google's help page says you can manage SafeSearch for your personal account or browser from its SafeSearch settings page, or by tapping your profile picture or initial at the top right of a Google results page. Sign in first. Google says signing in saves your SafeSearch setting across your devices, which stops it flipping back.

The three settings explained

SettingWhat Google showsWhen it's the default
FilterBlocks all explicit resultsWhen Google's systems indicate you may be under 18
BlurBlurs explicit images; explicit text and links can still show if relevantWhen Filter doesn't apply
OffShows all results, which may include explicit contentNever by default

Blur is worth a look if your reason for changing SafeSearch is that legitimate results are being hidden, say for medical, art or health research. It lets more through while still softening images.

Why the setting is greyed out or locked

This is the part most guides skip. Google says you can't change SafeSearch if someone else manages it, and it lists several common reasons:

  • Family Link: if a parent manages your Google Account, they can change the setting.
  • School or organisation: with a Google Workspace for Education account, the administrator sets SafeSearch.
  • Public Wi-Fi: some public networks enforce SafeSearch. Try again on mobile data or your home network.
  • Device or network administrators: they can lock SafeSearch on Filter.
  • Antivirus or family safety software: these can change your SafeSearch setting.
  • Your browser's safety setting: Google says these can use URL parameters, like safe=active, to force a setting. Check your address bar, browser settings and extensions.

If one of these applies, the fix sits with whoever manages it. That might be your IT person, a parent or the café's network rather than your phone.

Why SafeSearch keeps switching itself back on

Google's troubleshooting page has a simple explanation for this. If you allow cookies, SafeSearch should stay the way you set it. But if you delete your cookies and you're not signed in to your Google Account, your setting could reset. So if you regularly clear Safari's website data, sign in to Google and set SafeSearch there, and it'll stick across your devices.

What SafeSearch doesn't control

Google is clear that SafeSearch only works on Google Search. It doesn't affect other search engines or websites. If you've switched Safari's default search engine to something else, Google's setting makes no difference to those results. Google also notes that SafeSearch settings and controls vary by country or territory in line with local law, so the options you see may differ from a colleague's abroad.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

If you're leaving it on for someone else

Maybe you're here because you're handing an old iPhone to a teenager and want to know what SafeSearch does before you decide. Google says the filter isn't designed to block explicit content with significant artistic, educational, historical, documentary or scientific value, so it's not a complete wall. If something inappropriate gets through with SafeSearch on, you can report it: on the image results page, tap the picture, tap More at the top right and choose Report this result. For a child's phone, a Family Link account gives a parent control of the setting, which is more reliable than relying on one switch.

Quick checks if nothing changes

  • Make sure you're signed in to the right Google Account in the app or browser.
  • Look for the lock icon. If it's there, someone else manages the setting.
  • Switch from public Wi-Fi to mobile data and try again.
  • Check you're searching on Google, not another engine set as Safari's default.
  • If you use an antivirus or filtering app, check its web safety settings.

My take

For an adult on their own account, choose Blur or Off in the Google app, sign in, and it'll stay put. If you see the lock, don't waste time fiddling with your phone: the setting's controlled by your network, school, employer or a parent, and that's where the conversation needs to happen. If you're also tidying what your phone shows, my guide to hiding names in WhatsApp notifications is a quick win, and if you listen to tutorials while you work, here's how to play YouTube in the background on iPhone.

Frequently asked questions

Where is SafeSearch in the Google app on iPhone?

Tap your profile picture or initial at the top right, then Settings, then SafeSearch.

Why can't I turn off SafeSearch on my iPhone?

If there's a lock icon, a parent, school, network or device administrator manages the setting. Public Wi-Fi can also enforce it.

Why does SafeSearch turn back on by itself?

Google says the setting can reset if you delete your cookies and aren't signed in. Sign in to save it.

Does SafeSearch affect other search engines?

No. Google says SafeSearch only works on Google Search.

What's the difference between Filter and Blur?

Filter blocks all explicit results. Blur blurs explicit images, but explicit text and links can still show.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.