- Nonprofit website builders at a glance
- Ten website builders for nonprofits
- The Google Ad Grants detail your builder must support
- Donations, volunteers and members: decide what comes first
- Building a nonprofit site in five steps
- Nonprofit website mistakes
- Measuring what the website does for your cause
- My plain advice on nonprofit website builders
- Frequently asked questions
The best website builder for nonprofits makes it easy to explain your cause, take donations, recruit volunteers and publish updates, all without a developer on call. Nonprofit-focused platforms add donation forms, memberships and events, while general builders are simpler and sometimes free. This page lists ten in no particular order, then explains how to choose.
A nonprofit website does a lot of quiet work. It reassures a donor who's never heard of you, answers the volunteer who wants to know what's involved, and gives a funder somewhere to check you're real. When it's out of date or hard to update, all of that work stops.
Below are ten website builders in no particular order, sorted alphabetically, from platforms made for nonprofits and associations to simple builders some charities start with. Each description comes from the provider's own website, re-checked today. If your site will also report on grants, my piece on how grant money moves through a nonprofit helps explain it to supporters.
Nonprofit website builders at a glance
In the free plan column, Yes means the provider's own site describes a free plan, Trial only means a time-limited trial, and No means the site points to a demo or quote instead.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Carrd | One-page site builder | A single campaign page | Yes |
| Duda | Website platform for professionals | Agencies building for charities | Trial only |
| Firespring | Nonprofit websites and marketing | Done-with-you nonprofit sites | No |
| Google Sites | Simple site builder | Internal or very simple sites | Yes |
| Jimdo | Website builder | Small groups on a free plan | Yes |
| Morweb | Nonprofit CMS | Teams without developers | No |
| Neon One | Nonprofit software suite | Sites tied to donor data | No |
| Raklet | Membership and community platform | Member-based organisations | Yes |
| Strikingly | Simple site builder | Quick campaign sites | No |
| Wild Apricot | Membership management with sites | Associations and clubs | Trial only |
Ten website builders for nonprofits
Carrd
Best for: Small groups and campaigns that need one clean page with a donate or sign-up button.
Duda
Best for: Agencies and freelancers who build and manage sites for several nonprofit clients.
Firespring
Best for: Nonprofits that want a website built on a nonprofit platform with marketing help alongside.
Google Sites
Best for: Very small groups that want a simple, free site for information pages or volunteer resources.
Jimdo
Best for: Small charities and clubs that want a simple builder with a free plan to get started.
Morweb
Best for: Nonprofits that want a CMS built for causes, with guidance and support for non-technical teams.
Neon One
Best for: Nonprofits that want websites connected to donor management, events and memberships.
Raklet
Best for: Associations, clubs and member-led nonprofits that want websites, memberships and payments together.
Strikingly
Best for: Small nonprofits that want quick, mobile-friendly sites for a campaign or event.
Wild Apricot
Best for: Associations and clubs that want membership, events and a website from one provider, with a long trial.
The Google Ad Grants detail your builder must support
Here's one worth knowing before you choose. Google's Ad Grants account management policy says tracking meaningful conversions is fundamental, and for accounts created after its policy change, at least one of the listed conversion types must be set up, such as donations, sign-ups or engagement with content on your website.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
That means your website builder needs to let you add a tracking tag and mark a thank-you page or form submission as a conversion. Some very simple builders make that fiddly or impossible. Check it on a trial before you build the whole site, especially if search ads are part of your plan.
Donations, volunteers and members: decide what comes first
- Donations first: look for donation forms on your own pages, recurring gifts and clear receipts.
- Volunteers first: look for sign-up forms, role descriptions and event calendars.
- Members first: look for member logins, renewals and directories.
- Awareness first: look for a blog, news and easy sharing.
Building a nonprofit site in five steps
- Write one sentence that explains what you do and who you help.
- Plan four core pages: about, impact, get involved and donate.
- Gather real photos and one or two short stories from people you've helped.
- Set up donations and conversion tracking before launch.
- Ask a supporter who's never seen the site to find the donate button, and time them.
Nonprofit website mistakes
- Jargon. Write for the public, not for funders or sector insiders.
- No proof of impact. Numbers you can stand behind and short stories build trust.
- A long donation form. Every extra field loses some donors.
- No thank-you page. It's the place to say thanks and invite the next step.
Plan now for who'll look after the site in a year. Volunteers move on, and a site that only one person knows how to edit is a risk. Choose a builder with simple editing, keep a short how-to document, and give at least two people access.
Measuring what the website does for your cause
Pick three numbers to check monthly: donations started on the site, volunteer sign-ups, and newsletter sign-ups. They tell you far more than visitor counts. If you'd like a sense of what good looks like, this guide to the average conversion rate for small websites gives useful context.
Do you make website or donation tools for nonprofits? Tool makers can ask to be considered for a featured place on this list.
My plain advice on nonprofit website builders
If you're small and volunteer-run, start with a simple builder and spend your energy on clear words and real stories. If donations, memberships and events are central to how you run, a nonprofit platform that connects them to your supporter data will save hours every month.
Whatever you choose, make the donate button impossible to miss. People who arrive ready to give shouldn't have to look for it.
Frequently asked questions
What is the best website builder for a small nonprofit?
A simple builder that volunteers can update is often enough. Larger organisations benefit from platforms linked to donor and member data.
Is there a free website builder for nonprofits?
Some builders describe free plans, which can suit very small groups, though you'll usually upgrade for your own domain.
Do nonprofit websites need conversion tracking?
If you use Google Ad Grants, its account policy requires at least one meaningful conversion to be set up.
Should donations happen on our own website?
Keeping supporters on your own site usually feels more trustworthy than sending them somewhere unfamiliar.
What pages should a nonprofit website have?
At minimum: about, impact, get involved, donate and contact, with recent news or stories.
How often should a nonprofit update its website?
Whenever there's news, and at least monthly with a story, update or event.


